Marketing Cloud: Social Media ROI - The Basics

Wondering if your social media initiative is providing value to your organization? Join us to learn from Cisco, Kixeye, and JetBlue the do's and don'ts, as well as the different measures for calculating social marketing ROI. You'll soon be able to sync up your social media strategy, business goals, and objectives with social media ROI calculations that demonstrate the value of your campaigns.

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From: Dreamforce Video

Related topics : social media marketing roi calculator

The Value of Setting Up a Social Media Presence, Crisis Communications

Four professionals who work in social media discuss the value of setting up a social media presence before a crisis affects a company or organization.

This video was taped during a panel discussion hosted by SMC-DC on May 21, 2009 at Levick Strategic Communications, Washington, DC.

Participants include Jon Eick, Gayle Weiswasser, Andy Garvin, and Dallas Lawrence.

Video by Mary Fletcher Jones.

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From: PRConversations

Related topics : social media crisis communications / social media companies

COLLABORATE! Social Media: Relevance for Business (2 of 2)

Suppose social media could help grow your business? Not sure why it helps or how it works? Learn today's most popular social media tools & how to effectively use your time & resources.

Social media topics covered in this video include:

*Chose social media platforms based on where are your customers.

*Social media content need have meaningful value for your readers.

*Don't promote, pitch, preach, discuss taboo topics or try to sell here.

*Be a resource for other businesses & your...

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From: CharacterBrand

Related topics : social media platforms for business / social media sites for business promotion / social media tools for business / social media content / social media today

Social Media Benchmark - Russ Shaw on opportunities, risks and B2B

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:

• Big opportunities for social media in 2012

• Key risks for marketers to be aware of

• The importance of social media in B2B

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling...

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From: GlobalBenchmark

Related topics : social media marketing business opportunity / search & social media marketing / social media for market research / social media agency

How Nike Creates Value from Social Media

This video is about how Nike the sportswear brand uses social media based platforms and strategies to communicate with consumers.

References

Jamalzadeh, M., Behravan, N., Espahbodi, S., Masoudi, R. (2012). An Empirical Analysis of Online Social Network Determinants Towards Business Prosperity. Business and Economics Journal. Vol BEJ(57). Retrieved from: ESBCOhost

Kamal, I., & Carl, W. (2011) Does Investigating in Social Media Create Business Value?: A Study of the Impact of Exposure to...

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From: pdebraux

Related topics : social media branding for business / brands using social media / online business social network / social media analysis online / social media services company

Social Media Benchmark -- Microsoft's Allister Frost on culture

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• Convincing a conservative company to embrace social media

• Creating a culture that supports social - where to start?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling with, adapting to, investing in and getting...

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From: GlobalBenchmark

Related topics : social media marketing agency uk / social media market research companies / social media marketing companies / microsoft social media strategy / search & social media marketing

Social Media Networking - workshop testimonial

Bill Process on the value of our social media training. Thanks Bill!

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From: Christine, Ink

Related topics : media and social values / social media network / social media training

Social Media Training

Social Media Training West Midlands. Training and management in our best value package. We will develop your social media strategy with you and manage your Facebook, Twitter, Linkedin, Pinterest Google + and YouTube accounts for a month and give you the Social Media training to do it yourself.

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From: Mark Northall

Related topics : social media training / manage social media

Measuring Social Media ROI in B2B Marketing

Download the "Quantifying the Value of Social Media Engagement in B2B Marketing" report: http://bit.ly/KTOVLo (Free)

Compliments of Act-On Software (http://www.actonsoftware.com)

Download the Gleanster Social Media Analytics Dashboard Tool: http://bit.ly/KTOVLo

In this video blog post, Gleanster Principal Analyst Ian Michiels discusses the nuances of measuring social media engagement in a B2B marketing environment. Find out which social media channels generate the most leads, best practices...

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From: Gleanster Research Youtube Channel

Related topics : b2b social media marketing / marketing through social media / social media measurement tools / social media dashboard / social media report

Social Media Policy Values

The values of your social media policy should probably reflect your company values.

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From: True Voice Media

Related topics : company social media policy / social media companies