Social Media Benchmark - Russ Shaw on opportunities, risks and B2B

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:

• Big opportunities for social media in 2012

• Key risks for marketers to be aware of

• The importance of social media in B2B

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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