How to Measure Hotel Social Media ROI
Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...
From: RevinateInc
Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software
New Social Media Tools For Real Estate Agent Marketing
http://www.newRealEstateLeads.com
New, powerful tool for real estate leads and mortgage lead generation using the power of social media and Linkedin. Automatically creates local Linkedin Connections and provides critical data analyzes to determine which are targeted leads. Proactively contact people through Linkedin and establish relationships that lead to sales.
From: newrealestateleads
Related topics : new social media tools / social media marketing tool / marketing through social media
Video Infographic: 2016 Video Marketing Trends Survey
In our annual Video Marketing Trends Survey, we heard from 250 marketers who told us how they planned to use video in 2016, why they were going to, how they plan to measure ROI and more.
This video infographic is just the tip of the iceberg. For more results, and to learn what they mean for marketers, go to:
http://www.storyboardgroup.com/blog/video-infographic-video-marketing-trends-2016
Storyboard Media Group provides video production and video marketing services in the New York, New...
From: Storyboard Media Group
Related topics : media marketing video
How to Create "Social Media ROI," a New Book
Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx
From: DMIQTV
Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media
Marketing SendOutCards on social media for Holiday Cards and Gifts
Jay McHugh and Laurie Jiminez join us for a special webinar on how to market your SendOutCards business and gather new customers using social media!
From: Ben Fitts
Related topics : social media and business marketing webinar / using social media marketing / marketing through social media / social media gifts
How to Measure the Return on Hotel Social Media Tactics
Revinate's Greg Bodenlos addresses how to measure the return on hotel social media tactics and the importance of setting engagement KPIs. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search,...
From: RevinateInc
Related topics : social media online marketing / social media branding / social media marketing software / social media courses / reputation on social media
Storytelling and Social Media Management (Part 2: Discussion)
A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.
This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding...
From: cjarne23
Related topics : using social media marketing / manage social media / marketing through social media / social media courses
Adventures in Social Media Marketing: an iContact webinar
http://www.icontact.com/features/social-media-marketing
In this webinar, iContact Product Managers Rob Call and Eddie Howard show all the new features of our latest Social Media Marketing release. These features include connecting iContact with your Facebook and Twitter accounts, creating, scheduling, and posting to Facebook and Twitter while in iContact, tracking the results of your social media messages, and how to add Like, Tweet, Google +1, and LinkedIn Share buttons to your email marketing...
From: iContact
Related topics : webinar on social media marketing / manage social media / social media share buttons / social media social
Daisy Whitney's New Media Minute | November 2, 2011
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week's edition of the New Media Minute with ROI insights for online video.
From: NATPE
Related topics : how to say it marketing with new media
Re-envisioning Media Agencies at Publicis
NEW YORK (YouTube.com/AdAge) -- What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital marketing strategies. It's re-envisioning what a media agency is.
From: AdAge
Related topics : digital media marketing agency