Storytelling and Social Media Management (Part 1: Presentation)

A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk

This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion...

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From: cjarne23

Related topics : using social media marketing / manage social media / social media courses

Social Media in Today's Business Environment - Impact and Emotion

At our Fisher College of Business Executive Education Breakfast Club meet-up on October 9, 2009, our experienced panel of experts presented best practices in the use of social media in the areas of customer engagement, reputation management, crisis management and todays generational take on social media.

A representative from Paul Werth Associates explains how social media is related to the debut of email and the similarities between the two mediums. Emotional content is much easier to share...

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From: ExecEdatOSU

Related topics : social media and reputation management / manage social media / social media today / business using social media / reputation on social media

Social Media Marketing PowerPoint Presentation

100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.

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From: Andrew Schwartz

Related topics : social media marketing websites / marketing through social media / social media business / social media content

Chicago AMA | Social Media: Beyond the Chaos | Dave Schneider

Social Media: Beyond the Chaos will present a forum for both the most accomplished and frightened marketer alike to learn practical and valuable insights from the front lines of some of the most successful brands and campaign creators in both B2C and B2B social media marketing from across the greater Chicagoland marketplace. Come hear their stories, inquire about their successes and foibles, and socialize with a few, fellow marketers!

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From: Chicago AMA

Related topics : social media marketing success stories / social media marketing campaign / marketing through social media / social media branding / social media social media

Social Media and Political Attitudes in College Students: Corbin Research Presentation

Nicola Corbin, 1st year doctoral student at University of Georgia, presents "On Their Home Court:

Social Media and Political Attitudes in College Students." Through an online survey method, this study of the uses and gratifications of social media explores what needs are satisfied when college students use online social media for political information. A factor analysis resulted in three motivations: guidance, information seeking/surveillance and social utility/entertainment. Guidance emerged...

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From: Kaye Sweetser

Related topics : college students and social media use / social media analysis online / social media measurement

How to Create a Social Media Metrics Report

In this webinar, Sarah Kaczmarek from GAO will share her own experience creating a social media metrics report based on the Federal Social Media Community of Practice baseline metrics. She will also talk about how she uses Google Analytics to gather metrics on depth, loyalty, and social media campaigns.

Sarah will share a new infographic template she’s developed to share the highlights of a year’s worth of social media metrics data. She will also show you how to adapt the infographic to...

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From: DigitalGov

Related topics : social media metric / social media report / manage social media / social media analytics / social media services

Social Media Optimization: An Introduction

Andrew Hazen, CEO of Prime Visibility, gives a presentation on social media optimization to the Long Island Advertising Club. Hazen provides an overview of social media optimization as well as some helpful tips for implementing a plan to leverage the power of Web 2.0 to improve your search engine rankings, position yourself as an expert in your field and track the social media buzz for your company, product or service. Go to http://www.PrimeVisibility.com to view the entire video.

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From: PVMediaGroup

Related topics : social media optimization tips / social media optimization services / social media advertising companies / social media help / social media search

Michael Niyitegeka on Social media and Internet for personal and business development

Michael Niyitegeka presentation on the role of Social media and Internet for personal and business development at the launch of the US Mission's Social Media Outreach programme at the 360° iForum and Cocktail at Garden City Rooftop

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From: the360networkchannel

Related topics : role of media in social development / social media business

SEO NJ - White Board Tuesday12-20-11 - The ROI of Social Media

Coffy Group Presents White board Tuesday 12-20-11... We speak about Social Media in the pyramid of Local SEO.

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From: Matt Coffy

Related topics : presentation on social media / seo and social media

Social Media Conference Presenter Heather Lutze - Testimonia

Social Media Conference Presenter, Social Media Conference Speaker

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From: Heather Lutze

Related topics : social media conference / social media social media