How to integrate social media within a wider CRM strategy - Tom Scott, BSkyB

www.terrapinn.com/customerfestival

Tom Scott from BSkyB talks about how to integrate social media within a wider CRM strategy at the Customer Festival 2012. His presentation includes:

- How does social media fit in with existing CRM channels?

- How does social differ as a channel?

- How should social be incorporated within CRM strategy?

Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) www.terrapinn.com/customerfestival

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