Social Marketing: Changing Behaviors for Good | Ebook

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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing)...

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From: Cyrus Dellinger

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This is the first video in my 5 Steps of a Social Media Marketing Campaign online course. Tackling social media monitoring, brand voice, customer engagement, marketing promotion and KPIs or measurement we look at the practical tools of setting up a campaign.

Covering setting up a social media monitoring panel, creating a blog/social media website, Managing Facebook Page/Ads/FBO, Maximising Twitter engagement and promotions, and finally measurement - all the analytics including sentiment and...

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Please Like our...

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As social media goes from buzzword to a key driver in entertainment marketing campaigns, this panel features executives from some of the most important social technology providers and expert marketers discussing how the strategic use of social media can jump start your marketing campaign and help you reach relevant audiences in measurable and lasting ways.

Mark Greenspan

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Micheal Bispo

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