Social Media Advertising: Data, Trends & Opportunities

http://www.danhodgins.com/social-media-ad-spend-3-8b-in-2013-to-9-8b-by-2016-data-trends-opportunities

In this brief 4 minute presentation I summarize key data, trends and opportunities in social media advertising.

These opportunities exist for both large businesses wishing to achieve marketing goals, and entrepreneurs seeking to build businesses that provide products, services and solutions that help advertisers increase...

From: Dan Hodgins

Social media seen as best way to boost brand awareness

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Digital Marketing News;

http://webcertain.tv

A study by PRDaily has shown that social media is now seen as the best way to increase brand awareness.

Created for the State of Social Media 2016 report, the survey found that 83% of brands are looking to create more video content, a third of whom are looking to do so specifically for Facebook.

It was also found that 85% of businesses use social media as a way of boosting the awareness of their brand, whilst customer support was only given as a...

From: Webcertain TV

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Hotel Pennsylvania – “Selfie in the City” Multichannel Campaign

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HeBS Digital and Hotel Pennsylvania combined free breakfast, a map of New York City, and a selfie stick to create an extremely successful multichannel campaign. The offer allowed guests to share their NYC experiences on Instagram for a chance to win. Through social media advertising, email marketing, and native advertising on the hotel website, Hotel Pennsylvania and HeBS Digital generated 3,835% return on ad spend and a 700% increase in social media engagement.

The campaign won a 2016...

From: HeBS Digital

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