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Research reveals top social media sites in China
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Research by Forrester has looked at which social platforms are most used by international businesses in China.
Three quarters of businesses said they used social media in China.
WeChat, Weibo, LinkedIn and Youku were the most popular social networks, with all of them being used by over 50% of businesses questioned.
There was a disconnect between the platforms most commonly used and the satisfaction levels of marketers using them, however.
The...
Related topics : using social media for marketing research / business use of social networking sites / social media marketing news / use of social network sites / top business social network
UK is Europe’s biggest driver of site traffic from social media
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According to research from Adobe, the UK is the largest driver of website traffic through social engagement.
Adobe’s Europe Best of the Best 2015 Report said that UK brands drove the most consumers on to webpages through social media, with the average website traffic rate being 4.6%.
Compared to this, German brands only achieved a rate of 0.5%, whilst French brands achieved 0.69%.
Another section of the study looked at the amount of brands in...
Related topics : brands using social media / social media marketing websites / social media branding
Social media seen as best way to boost brand awareness
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A study by PRDaily has shown that social media is now seen as the best way to increase brand awareness.
Created for the State of Social Media 2016 report, the survey found that 83% of brands are looking to create more video content, a third of whom are looking to do so specifically for Facebook.
It was also found that 85% of businesses use social media as a way of boosting the awareness of their brand, whilst customer support was only given as a...
Related topics : brands using social media / social media branding for business / social media marketing news / social media report / social media advertising spend
Social media is most popular online activity in Latin America
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Social media is the most popular online activity of internet users in Latin America, according to research by comScore.
The research revealed that Latin Americans spent 29% of their time online on social networking sites, more than any other activity. Portals and retail were the second and third most popular online activities respectively.
Europe, the Middle East and Africa (EMEA) came second in terms of social media consumption, with internet...
Related topics : social media online marketing / popular social media sites / social media marketing news / social media network marketing / american social networking sites
Most popular social networks in South Korea revealed
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Facebook is the most popular social network in South Korea, but local players also have a significant presence, according to research by DMC Media.
60% of South Korean respondents said that Facebook was the social network they used most frequently.
The local photo-sharing social network KakaoStory came in second place, with 17% saying it was their most frequently used social site.
Instagram came in third place with 10%, local social app Band came...
Related topics : how many people use social networking sites / use of social network sites / using social networks for marketing / marketing on social network sites / social media network marketing
Social media differences in Spain
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Research by The Cocktail Analysis and Arena Media has found differences in how social media users follow brands in Spain.
The study found that there were differences in the types of brands that users were most likely to follow between different social networks and also between users’ age groups.
On Facebook, leisure and culture, fashion, media, food and technology brands were most popular amongst 18 to 30 year olds. For 31 to 60 year olds,...
Related topics : different types of social media users / difference between internet marketing and social media marketing / network analysis social media / social media network marketing / social media branding
Numbers of elderly people in Japan on social media rising
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A new study has shown that senior citizens in Japan are becoming more and more likely to be using social media than in previous years.
Compared to last year, for example, when 19% of those aged between 60 and 64 used Line, 30% of the same age group now use the social network.
The research, from Video Research Ltd, has also shown substantial growth in all groups aged up to 74, at which age 10% of respondents use Line.
The survey also found that...
Related topics : using social media for marketing research / social media network marketing / social networking research
Over 40% create interactive media for content marketing
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According to a new report from TeamPeople, over 40% of media executives in the US are creating their interactive media for content marketing campaigns.
The survey consisted of media and audio-visual professionals being asked about how they used material specifically designed for audience interaction.
It revealed that whilst 43% were creating the media for content marketing, a similar number were using it for internal brand promotion and paid...
Related topics : interactive media marketing / social media marketing campaign / using social media marketing / internal social media campaign / digital media marketing
How To Launch A Successful Global Social Media Campaign
We live in an increasingly social world – and our social experience now extends way beyond baby pictures and cute cats to brands, products and services. This represents a real opportunity for global businesses to reach and engage with their target audience like never before – but embarking on an international social journey requires careful planning and execution if it has any chance of success. Social specialist Wilson Roberti shares some tips for marketers planning a global social campaign.
Related topics : social media marketing campaign plan / social media tips / social media marketing services
Facebook overtakes BBM as top social network in Indonesia
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Facebook has overtaken BBM as the leading social media platform in Indonesia.
The country has been Blackberry Messenger’s last remaining stronghold, with 19% of Indonesia’s internet users on BBM in January.
Facebook had 15% at the same time.
Now however, according to a study by We Are Social, BBM has 60 million active users in the country, compared to Facebook’s 88 million, meaning BBM has finally lost out to the social media...
Related topics : using social media marketing / social media platforms for marketing / marketing through social media