Selected videos for topic: social media ad spend emarketer
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Social Media business continues to grow
In this video we describe how the Social Media business continues to grow.
Market research company eMarketer forecasts that US advertisers will spend 20% more on social networking sites such as Facebook, Twitter and MySpace in 2010.
This means social media will account for 6.7 per cent of all US online ad spending.
Apparently Facebook dominates with 50% market share of Social Media spend whilst Myspace diminishes.
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From: Weboptimiser
Related topics : search & social media marketing / social media market research companies / social media advertising spend / social media marketing companies
How Digital Has Changed the Game of Advertising | Lili Gil on CNN en Español
Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and LinkedIn have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ads has gone from virtually nothing a few years ago to perhaps $20...
From: Cultural Intelligence [With Lili Gil]
Related topics : social media advertising spend / social media brand management / social media marketing spend / social media branding for business / brands using social media
Digital Native Advertising Playbook 2015
Native is one of the hottest topics in digital media, flourishing across social media, content portals, news properties, video-sharing sites and streaming services. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 bn to $5 bn by 2017.
This deck is designed with the intention of formally showcasing the current Global Native Advertising landscape.
From: archana jhangiani
Related topics : social media ad spend emarketer / advertising on social media sites / social media content / social media news
Video and social are success factors in Indian advertising
Digital Marketing News;
http://webcertain.tv
Digital advertising spend in India has moved dramatically towards video and social media.
After eMarketer predicted that the country’s ad market would pass the 1 billion US dollar mark by 2017, research by IMRB International has shown how spending tendencies have changed in the past four years.
The analysis shows that the largest increase in spend has been seen in video advertising; in 2012 only 5% of budgets were attributed to video, whilst in...
From: Webcertain TV
Related topics : social media ad spend emarketer / social media advertising spend / social media marketing in india
L-O-L to J-O-B: How to Harness the Power of Social Media in Your Career
Part of Find and Follow Your Passion: A Conference by NY Creative Interns
As technology changes, so too do the ways in which brands connect with consumers. In fact, a recent study published by eMarketer projects that U.S. online ad spending for 2012 will surpass the total spent on print media for the first time. Learn how to stay ahead of the curve by harnessing social media to its fullest potential: cultivate meaningful relationships with your online community, expand your digital presence,...
From: NYCreativeInterns
Related topics : social media community manager / manage social media / marketing through social media
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