Selected videos for topic: social media analytics market research
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CMOs, Duke Fuqua School, American Marketing Association, Big Data, Social Media (RBDR--3/13/13)
Today:
1) The semi-annual CMO survey from Duke's Fuqua School of Business and the American Marketing Association has insights about the impact of digital marketing, plus dilution of market research and marketing spending in the coming year.
2) An executive who has worked with federal agencies on technology solutions believes that the federal government is ignoring the value of Big Data.
3) Four social media analytic services you may be unaware of that have great metrics...
From: RFL Communications, Inc.
Related topics : social media marketing for business schools / social media marketing agency / social media today / digital media marketing agency
listening247
listening247 is the social media monitoring tool that has been developed for accurate market research and analytics. It consistently reaches over 85% sentiment accuracy in any language. http://www.digital-mr.com/enquiries/demo/elisten
From: DigitalMR
Related topics : social media market research tool / social media monitoring tools / social media analytics market research / social media analytics tools
Research Presentation: Big Data Analytics & Digital Marketing LATAM
Next Friday, July 1st, at 9 am, Juan Damia CEO at Intellignos, will be presenting Intellignos' last report "Big Data Analytics & Digital Marketing in Latin America 2016-2017" with the current situation, trends, challenges and opportunities for the second semester of the year and next year.
The presentation will include the following topics:
- Information availability.
- Investment and results.
- Where and how does companies get their Big data talent.
- Expected Big Data budget for next...
From: Intellignos Official Youtube
Related topics : social media market research companies / social media marketing companies
MRA Hot Seat Ep. 8 - Part 2: Tom H. C. Anderson - Anderson Analytics (Part 2 of 2)
Here is part two of Jack Campisi's MRA Hot Seat interview with Tom H. C. Anderson. Tom is the CEO of Anderson Analytics and founder of the NGMR (Next Generation Market Research), which is a major social media community that is changing the game in the research industry... both from a research standpoint and a personal branding perspective. Check out the Greater New York Chapter of the MRA at http://www.mra-ny.org and the NGMR at www.nextgenmr.com.
From: mranewyorkchapter
Related topics : social media analytics market research / social media changed marketing
Social Consumer Insights: Why social is a vital component for uncovering the right data
Social media is an undeniably powerful influence on today’s market research landscape. It’s far easier to find the voice of the customer online than by conducting focus groups or executing traditional surveys, and online analytics tools allow consumer insights professionals to hone in on discussions that are as as broad, or as narrow, as their activities require.
Social data also provides context that isn’t available with traditional research methods, helping market researchers...
From: Brandwatch
Related topics : using social media to conduct market research / using social media for marketing research / social media analytics market research / social media intelligence
MRA Hot Seat Ep. 8: Tom H. C. Anderson - Anderson Analytics (Part 1 of 2)
"The MRA Hot Seat" is an interview series designed to give the Greater New York MRA members and other market research thought leaders a voice. In this episode, Tom H. C. Anderson, CEO of Anderson Analytics is interviewed by Jack Campisi on text analytics, social media and the NGMR. Part 1 of 2. Brought to you by the GNY Marketing Research Assoc.
From: mranewyorkchapter
Related topics : social media analytics market research
MORBiZ All Inclusive Web Presence Marketing Solutions ~ Search, Social, Video Marketing
Morbiz is a Google Certified Partner that provides significant web presence for local small to medium size businesses at affordable flat monthly rates. Call 855-266-7249 or email Sales@Morbiz.com and let us help you get found on the web! We provide full-service Google pay-per-click (PPC) advertising, video creation and marketing, monthly blogging, social media managment, email marketing and SEO on our highly optimized marketing sites as core components of our Optimal All Inclusive Web Presence...
From: MorBiZ
Related topics : social media marketing optimization services
Social Listening and Digital Marketing Strategy presented by Social Driver.
This workshop was sponsor by the GWHCC Foundation and Social Driver.
Social technology is quickly changing customer behavior — and the pace of change is only accelerating. Today, driving results requires much more than pushing content to websites and social media accounts. It requires understanding your customers and a team with experience using technology, automation, data-driven tracking & retargeting, creative campaigns, and analytical insights to impact relationships and engagement....
From: GWHCC Foundation
Related topics : social media marketing strategies / social media listening strategy / social media marketing websites / social media marketing agency / marketing through social media
2. Measuring The Social - Advertising Potential
Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.
Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.
Networked...
From: NetworkedInsights
Related topics : social media advertising companies / social network marketing companies / social media marketing companies / social media help / social media branding for business
Research Business DAILY Report--12/10/12 (Polls, Social Profiles, Google Consumer Surveys)
Sponsored by 4i Consulting (http://www.4iconsult.com), the growth and foresight analytics leader developing market, category and consumer foresights that propel your company's growth.
4i invites you to participate in its Insights & Analytics Benchmarking Study. One benefit: received your company's ranking relative to all the other participants.
Today: 1) Yahoo!'s #8 2012 search term is a research phrase. 2) Social media profiles can hurt you. (Ask prospective employers, most of whom watch...
From: RFL Communications, Inc.
Related topics : social media analytics market research