Social media strategy | Lloyds Banking Group

In this presentation Katrina Robson, Digital Manager for Social Media, Lloyds Banking Group, discusses the topic 'Developing a social media strategy: analytics, interactivity and engagement'. This talk was given at Marketforce's conference 'Customer Experience in Social Media'.

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From: Marketforce Business Media Ltd

Related topics : social media groups / manage social media / social media analytics / social media conference

How Bank of America Optimized Their Social Media Strategy

A Look at How Bank of America Optimized Their Social Media Strategy

Every relationship between Bank of America and their customers is unique. In an effort to improve the customer relationships, Bank of America realized that their overall social dialogue needed to become more contextually relevant to provide value. This isn't easy to implement in social media. Learn how Bank of America was able to redefine their social media goals at an audience-level.

Daniel Goldstein -- Analytics Manager,...

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From: scribemedia

Related topics : social media optimization strategy / social media pricing / social media analytics / social media social

Social Media Marketing Tools

Social Media Marketing Tools

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From: Wizhunt Locals, Inc.

Related topics : social media marketing tool / social media management tools / social media analytics tools / manage social media / social media media

The Best Social Media Analytics Tools

How do you measure your social media posts? You can use the native insights or pay for a third-party tool like Sprout Social.

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From: Victoria Reitano

Related topics : social media measurement tools

Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st

What Works Best for a Social Analytics Platform Implementation: Choosing the Best Strategies, Platforms, Technologies, and People

Join Marshall Sponder, Author of Social Media Analytics, for a spirited discussion of what works and what doesn't in social analytics platforms and roll outs. This workshop will explore:

The types of platforms and the business use cases they best work in

The maturity level of your clients and your organization, and how that can impact the solutions you...

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From: Infinigraph

Related topics : types of social media platforms for business / social media analytics / social media services

5 Steps of a Social Media Campaign

This is the first video in my 5 Steps of a Social Media Marketing Campaign online course. Tackling social media monitoring, brand voice, customer engagement, marketing promotion and KPIs or measurement we look at the practical tools of setting up a campaign.

Covering setting up a social media monitoring panel, creating a blog/social media website, Managing Facebook Page/Ads/FBO, Maximising Twitter engagement and promotions, and finally measurement - all the analytics including sentiment and...

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From: Laurel Papworth

Related topics : social media marketing campaign steps / free social media monitoring tools facebook / social media marketing websites / social media brand management / social media branding strategy

Watson Analytics for Social Media Capabilities: Exclude Terms

Exclude terms enables you to tell Watson Analytics for Social Media that you want suggestions without certain words or phrases. This tips-and-tricks video explains.

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From: IBM Watson Analytics

Related topics : social media term / social media analytics

Webinar - Digging Deeper into Social Media Metrics

In this webinar we want to share our experiences, which metrics are important for which purpose and explain the power of custom metrics.

The webinar was given by Alex Goncalves at 22 July 2015.

Sign up for free: http://www.quintly.com

quintly is a web-based social media analytics tool that helps users track, benchmark and optimize social media performance against their competitors’. By using quintly, users can steadily improve

their social media performance and derive an optimal social...

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From: quintly Social Media Analytics

Related topics : social media optimization strategy / social media optimization tools / social media metrics tools / social media help

IBM Social Media Analytics - Turn the Social Media Data Flood into Solid Marketing Decisions

ProStrategy are one of the leading partners in Ireland for Business Analytics, Business Intelligence & Performance Management. Welcome to the ProStrategy Channel where you can browse our selection of IBM Cognos Business Intelligence, IBM Cognos Performance Management and IBM Cognos Business Analytics videos which highlight the key capabilities for dashboards and scorecards, reporting and analysis & what-if modelling, planning, budgeting & forecasting, predictive analytics, disclosure...

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From: ProStrategy Colman

Related topics : social media analytics / social media marketing plan / marketing through social media / manage social media / social media solutions

Best Social media analytics tools

Best media monitoring apps best social media analytics tools social media requirements.

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From: Hafiz Shahreen

Related topics : social media analytics tools / social media monitoring tools / monitoring social media / social media social