Social media raises awareness of TV programs: Nielsen

A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.

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From: NapeanLLC

Related topics : social media marketing program / social media audience engagement

Powering Real-Time Engagement with Vizia

Pioneering brands are embedding social media command centers (SMCC) into their enterprises to analyze real-time social data, react instantaneously, and spread intuitive social insights across their organizations.

Vizia, powered by Brandwatch Analytics, is now used in the Social Media Center at Monster Headquarters to give leaders instant access to powerful social insights.

Watch this short video to find out how Monster are:

- Better understanding their audience

- Collaborating for efficiency...

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From: Brandwatch

Related topics : social media power / organizations using social media / social media audience engagement / social media analytics / social media branding

RJI Futures Lab update #113: Audience engagement help from CrowdTangle and Shindig

This week we see how CrowdTangle identifies stories that are capturing attention in social media, and we learn how Shindig can be used to host large-scale discussions online.

Our weekly program is hosted by Reuben Stern of the Reynolds Journalism Institute at the Missouri School of Journalism.

For more information and supplementary links that complement this video, visit our website:...

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From: RJIFuturesLab

Related topics : social media audience engagement

Personal Branding - Social Media: What You Still Don't Get

Laura talks to automotive pros about personal branding and social media. How to avoid 'car spam' and engage an audience to sell more cars. LauraDrives.com

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From: Laura Madison

Related topics : social media branding / social media audience engagement

Social Media for Writers Marketing Strategies for Building Your Audience and Selling Books PDF

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From: C. Blakely

Related topics : social media marketing strategies / marketing through social media

Mom Spark Live: Blog & Social Media Engagement #MomSparkLive

An hour chat on blog and social media engagement. We'll be discussing tips and tools you can use to enhance your current audience engagement.

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From: Amy Bellgardt

Related topics : social media audience engagement / blogs and social media / social media tips / social media tools / using social media

Social Media Explained...Using Cupcakes!

This video will help simplify the main social media outlets. It will show you how to engage with your audience, and relate your content to your real estate business. Enjoy!

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From: Lisa Spencer

Related topics : social media help / business using social media / social media audience engagement

Michael Stelzner of Social Media Examinar on The Publishing Insiders!

Michael Stelzner of Social Media Examiner and his new book Launch talks about building your mailing list, capturing your audience and converting fans into evangelists!

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From: BookmarketingAME

Related topics : michael stelzner social media

Using Social Media as a Marketing Tool

Part of 2010 Conference on Entrepreneurship

You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.

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From: Stanford Graduate School of Business

Related topics : companies that use social media marketing effectively / social media marketing tools / using social media marketing / social media marketing services / new social media tools

Janki Vora, IBM: Gaining a Better Understanding of Audiences with Social Data

Janki Vora, IBM, explains how large studios and cable networks can let IBM leverage its best-of-breed research and analytic capabilities and tap into social media channels that the audience is using to rate, review, document and discuss their media consumption habits. Learn more at http://www.ibm.com/media .

About IBM:

►Visit the IBM Media and Entertainment website: http://www.ibm.com/media

►Follow IBM Media and Entertainment on Twitter: https://twitter.com/IBMMedia

►Subscribe to our...

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From: IBM Media & Entertainment

Related topics : social media ratings reviews / social media audience research