How to Add Social Media to Your Marketing Communications Mix

To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can't simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. In this Magna Online Seminar on CD, led by Bob Johnson, Ph.D., we review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.

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From: magnapublications

Related topics : social media marketing institute / social media social media

5 tips for social media marketing

Social media is always changing, and the most recent changes have made it a whole lot more difficult for a business's content to end up in people's news feeds.

We sat down with MFAA Digital and Social Media Manager Emily Watson for her top tips to help brokers reach their audiences of potential customers and give them content they will want to watch, read and share.

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From: MFAAOnline

Related topics : social media changed marketing / social media tips / marketing through social media / manage social media / social media help

The Social Generations: Marketing to Millennials, Baby Boomers & Gen X

See the full report: http://sproutsocial.com/insights/data/q1-2017/

To know what consumers are expecting from your brand on social media, you need to understand your audience’s demographics. Your marketing department can’t put a pricetag on social without insight into the generational nuances that influence your audience’s purchasing behaviors, decisions and habits.

To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social...

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From: Sprout Social

Related topics : social media audience insights / social media audience engagement / marketing through social media