Social Media and Business Analytics Collaborative

Professor and program director, Ravi Bapna, introduces the new University-wide Social Media and Business Analytics Collaborative (SOBACO), which will be housed within the Carlson School of Management. SOBACO is seed funded from the President Kaler and Provost Hanson with the aim of positioning the University of Minnesota at the knowledge frontier of the intersection between social media and business/societal problems.

For more information on the Carlson School and its research, visit...

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From: Carlson School of Management

Related topics : social media in business / social media analytics

Social Media Analytics Book Trailer feat. Marshall Sponder

Where's the Social Media ROI? Marshall Sponder shows you where it is in his new book, Social Media Analytics, featuring tools and best practices for measuring comprehensive data from social media—and aligning results with overall business strategy. The book shows how to track social media in organizations of various sizes and types (B2B, B2C, C2C, corporate, nonprofit, government, international) and answers the questions every social-media marketer is asking: How many customers did we get?...

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From: McGrawHillPro

Related topics : social media roi book / social media marketing book / social media measurement tools / social media marketing tools / social media media

Internet Statistics for 2010 - Why Businesses Should Utilise Social Media

http://bit.ly/FBAdsDomination - We are in the 21st Century where technology, media, culture has an impact on a traditional brick and mortar type business. Now there's Social Media to add to the mix.

If your a business.... how are you using social media and to what effect has it had on your brand, customer service, Enquiries, leads, Sales?

If your not then look around you and see what is happening, the statistics show that businesses need to involve their customers more for a better...

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From: layek786

Related topics : business using social media / internet social media statistics

Digital Social Media Coversion Solutions: Interactive and Innovative Marketing

When it comes to social media and the optimization of digital conversion rates for the market, it can get more and more challenging but we're here to help you with marketing media solutions for your medium! Social media today has been getting more challenging and thus the strategies needed get more and more sophisticated with each pasing day, which results for the need to do interactive web marketing so give us a call or check out our website below to see how we can help GROW your business...

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From: Digital Revenue Influx

Related topics : social media marketing strategist / social media marketing companies / social media branding for business / social media solutions / social media today

Social media business plan part 6: Platform Focus

Part 6 of the social media business plan is about platform focus: what content do you put onto what social media sites and platforms, and why. You should be strategic. Some types of content, some target markets, some businesses are better suited for one platform than another. In most cases businesses should have a minimum presence on all five platforms, but focus most effort on one or two.

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From: Tim Berry

Related topics : types of social media platforms for business / social media marketing plan / social media plan / social media social