Selected videos for topic: social media investing
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Social Media Business Case
Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders. Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : business using social media / social media marketing plan template / social media help / social media information / marketing through social media
WTM 2013 - Is social media the reason behind the rapid growth of cruising?
Social media is an area of marketing and communication that is being used by a large number of travel companies as part of their strategy to engage new customers. Indeed recent research suggests that social media provides a 3:1 return on investment. One sector of the travel industry that has seen tremendous success and that greatly relies upon engaging new customers for continued growth is cruising.
Using a number of experts from within the cruise industry and from social media this session...
From: World Travel Market London
Related topics : travel industry using social media / travel industry social media marketing / social media marketing strategy example / social media marketing companies / social media engagement
Social Media and Registered Investment Advisors: A Comprehensive Best Use Strategy
Webinar replay of Integrated Advisor Solutions, LP's May 10, 2012 presentation discussing how RIAs can leverage content distribution and social networking functions found within social media platforms for inbound marketing purposes. Discuss at www.integratedlp.com/social-media-for-rias/
From: Integrated Advisor Solutions
Related topics : social media platforms for marketing / social media network marketing / social media marketing strategy / marketing through social media / social media content
Geek Factory discusses transparency and social media
Peter Shankman, CEO of the Geek Factory, says social media are a way for companies to demonstrate to the investment community that they are transparent. Keep social media sites updated regularly to show you are making the effort, he advises.
From: investorrelationsmag
Related topics : social media transparency / social media companies / social media sites
Keynote Speech: Driving social media ROI for airlines, airports and hotels
In this uncut-speech Shashank Nigam, the CEO of SimpliFlying shares how travel businesses are driving a return on investment from social media. This speech was delivered at the EyeforTravel Social Media in Travel Summit in San Franciscoin March 2011.
You can view the actual presentation here: http://bit.ly/e56O4A
From: Shashank Nigam
Related topics : social media keynote speech / social media roi / social media business
Social Media Strategy for Beginners
Slides - http://www.slideshare.net/MyCharityConnects/social-media-strategy-for-beginners
So you've dipped your toes into social media: you've got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more...
From: CanadaHelps
Related topics : social media strategy slideshare / blogs and social media
Social Marketing VS Posting
What is the difference between posting on social media and Marketing on social media? This is an important question because the answer can change your ROI (return on investment) tremendously! Randomly posting pure business messages on social media gets very low visibility. It compares to getting on your treadmill for travel: you don't get anywhere! This video contains good information to keep in mind for your own business Social Media posting or questions to ask the person you may hire to post...
From: Rhonda Smolarek
Related topics : social media marketing questions / social media marketing roi / social media changed business
What's The ROI of Social Media | NeONBRAND
https://NeONBRAND.com/learn-more/las-vegas-social-media/
For Valentines day we did a social media stunt, handing out 200 roses to people in Downtown Las Vegas.
We decided to calculate the Return on Investment for the business types out there wondering what type of return they can get from a social media campaign.
Kenny explains in detail what the Return on Investment was for the campaign.
From: NeONBRAND Digital Marketing
Related topics : social media types for business / social media social
Social Media Matters 2012: "Official Highlights"
Visit us at: www.socialmatters.asia
Social Media Matters was created as Asia's highest level business event, specifically targeted brands to assess the underlying business value of social media.
Social media's rapid shift from fringe phenomenon to the core of business has companies across Asia struggling to understand how much they should invest in a still emergent trend.
Gathering all the major global and regional platforms along with leading brands, the first event in Hong Kong critically...
From: Branded Asia
Related topics : why social media matters to your business / social media tools for business / social media branding for business / social media measurement tools / emerging social media trends
pt2. Pollard Banknote: Social Instants: Online Gaming
Pollard Banknote is a Leading International Lottery Ticket Company. Social Instants is a way for lotteries to monetize their investment in Social Media and engage players online gaming in the interactive Social Media mobile space.
For more information on Social Instants and other interactive Lottery Games, contact Pollard Banknote
http://pollardbanknote.com/
Produced by New Media Now
http://newmedianow.wordpress.com/
From: Pollard Banknote
Related topics : online social media / social media engagement / internal social media / social media companies