Sean McDonald from Dell: Traditional vs. Social Media investment

Dell's Sean McDonald compares a typical traditional media spend with the value of engaging in social media.

View more

From: Radian6video

Related topics : social media vs traditional media / social media engagement

Social Media Benchmark -- YouTube's Dara Nasr on opportunities and threats

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Dara Nasr, Industry Head of Display at YouTube UK, discusses:

• The big opportunities presented by social media in 2012

• The risks and vulnerabilities every marketer should be aware of

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling with, adapting to, investing in and getting value from social media? What are the...

View more

From: GlobalBenchmark

Related topics : social media marketing business opportunity / social media branding for business / social media media / social responsibility marketing definition

Step 5: Social Media integration | Good practice, social media platform

ITC Next Generation Trade Intelligence Portal | Your online guide

Good Practice:

Connect Americas as a social media platform

In this video, Francisco Estrazulas de Souza explains how Connect Americas is set-up. Not as a regular trade promotion and investment website, but with the key characteristics of a social media platform.

- Francisco Estrazulas de Souza, InterAmerican Development Bank

http://tradeintelligenceportal.org/steps/step-5-social-media-integration/

View more

From: Globally Cool

Related topics : best social media website integration / social media platforms / online social media websites / social media promotion

Attention CEOs: Social Media Is Business Critical! - Social Media Minute

Jan Rezab created this video specifically for you to share with your CEO or company leadership in which he explains how companies can get real business impact from investing in social media.

Subscribe here ► https://goo.gl/B2DEr0

View more

From: Social Media Minute with Jan Rezab

Related topics : social media impact on business / social media companies

How to Build Your Brand and Market with Social Media (Ep. 50)

Carissa interviews Timothy Carter, Social Media Specialist and Brand Builder for Small Businesses. Timothy shares his advice on which social media networks small businesses should participate in, and why. He also shares how to best take your online acquaintances and turn them into offline business collaborations or clients. Timothy gives his honest opinion on which social networks are the best time investment and where social media networks are headed. This episode also features Jessica Lynn...

View more

From: smbizdoitbetter

Related topics : social media marketing small business / social media for small business / social media network marketing

Dunn Creative Minds, LLC - Why Social Media Marketing?

Still thinking about investing in a targeted Social Media strategy for your business? Overwhelmed trying to do it all yourself? We can help. Call us! Let's create something together.

www.dunncreativeminds.com

404.966.3093

View more

From: Ryan Dunn

Related topics : creative marketing social media / social media strategy / social media in business

Making sense of social media: The management challenge

As companies invest more resources in social media, they are facing management challenges related to building consensus, aligning functions and departments, and developing new processes, policies, and training. McKinsey partners Roxanne Divol, David Edelman, and David Court outline practical considerations for addressing the digital marketing opportunity.

This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article,...

View more

From: McKinsey & Company

Related topics : social media management company / manage social media / social media relations / social media marketing companies / company social media policy

Managing Social Media and Marketing Analytics for Competitive Advantage

The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.

Professor Moorman’s talk will use data from The CMO Survey to shed light on the key challenges companies face in managing these...

View more

From: FuquaSchOfBusiness

Related topics : advantages of social media marketing strategy / social media analytics / social media integration / manage social media / social media engagement

Checkpoint Marketing for Firms Social Media Solutions

Who says you need a marketing department to market your firm on social media? Do more with less with Thomson Reuters Checkpoint Marketing for Firms Social Media Solutions. Tailored to accounting firms, we make it easy for you to streamline your social media activities, save time and increase your social return on investment.

View more

From: Thomson Reuters Checkpoint

Related topics : social media marketing firm / marketing through social media / media marketing firms / social marketing firms / social media firm

Social Media Strategies for Investing - Social Bookmarks and Fast Trading

Social Media Strategies

for Investing - Social Bookmarks and Fast Trading

How Twitter and Crowdsourcing Tools Can Make

You a Smarter Investor

Brian D. Egger http://amzn.to/2bZ54P6 http://amzn.to/2bZ54P6

View more

From: sammy1600

Related topics : social media investing / social media tools