Over 40% create interactive media for content marketing

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According to a new report from TeamPeople, over 40% of media executives in the US are creating their interactive media for content marketing campaigns.

The survey consisted of media and audio-visual professionals being asked about how they used material specifically designed for audience interaction.

It revealed that whilst 43% were creating the media for content marketing, a similar number were using it for internal brand promotion and paid...

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From: Webcertain TV

Related topics : interactive media marketing / social media marketing campaign / using social media marketing / internal social media campaign / digital media marketing

Measuring Social Media Share with Share Rocket

Share Rocket is a social media ratings and audience solution providing media companies an easy way to quantify their social media equity, benchmark against peers and turn social market intelligence into insights that drive social success.

Catch all our coverage from #NABShow 2015 at http://geekbeat.tv/live/nabshow/

See more tech news, tips, and reviews at http://GeekBeat.TV

Connect with Geek Beat:

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From: GeekBeat

Related topics : social media marketing companies / social media audience insights / social media companies / social media solutions / marketing through social media

Social Media and TV, Mike Mikho Interview - The Pulse on Marketing

Mike Mikho of Big Fuel joins Butch Stearns of The Pulse Network to dig deeper into his article on Ad Age, "Why Social Media Needs TV and TV Needs Social"

Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live every Wednesday at 9 a.m. Eastern Time only on The Pulse Network.

And to see full episodes of past...

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From: TPNDigitalMarketing

Related topics : news articles on social media marketing / social media network marketing / social media strategy

The Goods - Anchor: The Next Big Social Media Platform

Welcome to The Goods - marketing news that you can use!

There's a new social media platform that's making waves - literally. Anchor is a new audio-based social media app that lets you record up to two minutes of your thoughts, and lets followers like and/or send replies that are up to one minute long. We took the app for a test drive and really like the results, despite having a few minor gripes about the user experience. One thing is clear - it has the potential to become a powerful tool to...

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From: Goodfellow Creative Marketing

Related topics : new social media websites / social media marketing news / marketing through social media

Local news piece on the opportunities for small biz social media marketing

Interview with Lin Humphrey of Texas Tech University on the opportunities to connect with consumers through social media channels.

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From: Lin Humphrey

Related topics : social media market opportunity / social media marketing news / marketing through social media

ViralNewsChart - Viral news discovery, media analytics and brand social metrics

Demo: www.viralnewschart.com

Facebook: facebook.com/viralnewschart

Twitter: twitter.com/viralnewschart

Analytics tool which analyzes thousands of news sources and delivers news trends discovery in real time, media engagement analytics & statistics and brand social metrics in one solution.

We map & analyze thousands of news sources in real time in pursuit of discovering viral content, reflected in trending news stories. The technology behind our solution uses intel form user engagement on...

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From: Jan Macarol

Related topics : social media marketing news / social media analytics tools / social media branding / social media network marketing services

Thought Leadership and Research from Bullfrog Media (Ep 10) - Vitrue Social Marketing Minute

Thought Leadership and Social Media Research from Bullfrog Media - I have my Google Reader so I follow all my subscriptions. I turn to Brian Solis, Jeremiah Owyang, and Chris Brogan. Then the news feeds Mashable, Read Write Web, Giga Om, Index Web, etc. On a different level, just speaking with people gives me a valuable level of insight. Take your real life into the online world to get a different perspective. You'll be surprised by the insight outsiders bring to the table.

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From: vitrue

Related topics : social media for market research / social media marketing news

Study: How social media impacts consumer spending

Ram Bezawada, PhD, associate professor of marketing in the UB School of Management, says that for businesses using social media, posts with high engagement have the greatest impact on customer spending. Learn more: http://mgt.buffalo.edu/content/mgt/about/news.host.html/content/shared/mgt/news/how-social-media-impacts-consumer-spending.detail.html

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From: UB School of Management

Related topics : social media impact on business / business using social media / social media content / social media engagement / manage social media

Who Is Social Pro? Marketing Land’s Social Media Conference

#SocialPro is programmed by the editorial folks at Marketing Land, your leading source for digital marketing news. With this expertise at the helm, you can expect a robust agenda covering actionable and cutting-edge tactics that will leave your competition in the dust.

Learn more about the agenda and registering at http://marketinglandevents.com/socialpro/

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From: Marketing Land

Related topics : social media marketing conferences / marketing through social media / social media conference

Social Media Marketing World

Social Media Marketing World 2015

Exciting news! Just announced Social Media Marketing World 2015.

Click here for details: http://bit.ly/1u5qAJ5

Watch this video to see what you missed at our last event!

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From: Social Media Examiner

Related topics : social media marketing news