"How Durex Dominates Social Media in China" - Thoughtful China

Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with...

View more

From: ThoughtfulChina

Related topics : successful social media campaign / social media promotion strategy / social media marketing strategy / using social media marketing / social media content

Guide to Understanding Revenue Attribution for Social Media Marketing

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. In this webinar Springbot and HootSuite will break down the importance of understanding revenue attribution by social channel - showing merchants how to analyze the good and the bad when it comes to social content, determine what is important, what might be a waste...

View more

From: magentocommerce

Related topics : using social media marketing / marketing through social media / social media branding guide

Social Traffic Inc.

Social Traffic Inc. Social Marketing Agency

Businesses today must market their message to history's "first" ever, over-communicated society. When "push-comes-to-shove" novice Social Media experts don't have "the-goods" to lead your brand through challenging (and exciting) times.

What business owners need are profitable leads generated by a knowledgeable, disciplined and layered approach to social marketing services, and innovation.

The focus must be delivering a positive ROI to Social...

View more

From: Social Traffic, Inc.

Related topics : social media marketing messages / marketing through social media

Webinar: Sendible Integrates Canva For Simplified Graphic Design And Social Media Management

Sendible and Canva show you how to smartly manage your social media marketing, and how easy it is to create professional and eye catching designs to use in your social media activities.

Demonstrating the tools, hints and tips you need to successfully deliver engaging content to generate real ROI from your social media activities.

For a 30 day free trial of Sendible the social media management solution visit: http://www.sendible.com/freetrial

Subscribe now for more videos, tutorials and...

View more

From: Sendible

Related topics : social media management tools / social media management company uk / free social media tools / social media marketing tutorial / social media solutions

Social Media Metrics that matter

If you are like most marketers you would have established your organizations presence in Facebook, Linkedin , Pinterest, Klout and Twitter. However the efficacy of your campaign would be directly related to what metrics you are using to measure the impact of your social campaign.

Know:

• Tools to measure your social ROI

• Demystify social media metrics that are critical to your business goals

• Define frameworks for planning and measuring Social impact

View more

From: Regalix Inc

Related topics : social media measurement tools / social media marketing campaign plan

The Secrets to Measuring Social Media Success

http://www.imatrix.com

The ability to track social media efforts is important to creating a successful online marketing campaign and maximizing ROI.

In this presentation, we covered:

• Tricks for decoding Facebook Insights

• Tips for using metrics to re-focus your efforts

• The connection between social activity and page views

• Why connecting social media to Google Analytics is so important

• Easy ways to increase Facebook 'Likes'

Don't have time to manage your social media? Let...

View more

From: iMatrix

Related topics : measuring social media success / social media online marketing / social media analytics / manage social media / social media consultant

Direct Response Social Media Marketing from Plan2Profit

Too many firms chase after "likes" and "followers" while overlooking the opportunity to generate leads and grow revenue directly from social media sites like Facebook and LinkedIn. Plan2Profit will develop a direct marketing strategy for your business, execute it for you, and track the ROI of the campaign so that you know without any uncertainty that it's working. Visit www.plan2profit.com/direct-marketing-social-media for more info!

View more

From: Plan2Profit LLC

Related topics : social media sites like facebook / direct marketing media strategy / social media marketing firm / social media marketing business opportunity / social media marketing roi

Social Media ROI: What Does Your Data Really Mean? - Mana Ionescu

Featured Session at the 20th Digital Dealer Conference & Exposition: "Social Media ROI: What Does Your Data Really Mean?" - Mana Ionescu

In the social media space too much attention is being placed on nebulous measurables such as “likes” and “engagement,” and the burning “ROI” question is often ignored.

The best marketing starts with data. From understanding who your customers are, and where they are online, to evaluating and evolving your current marketing activities, data will...

View more

From: Digital Dealer

Related topics : measuring social media roi / social media conference / digital media marketing meaning / social media measurement

How to Measure ROI from ANY Marketing Tool

Awareness? Reach? Share of Voice? Sentiment? Earned mentions? What ARE those anyway? Have you ever cashed a check on any of them?

Are you able to measure ROI from social media…trade advertising…social media advertising…trade shows…or any of the other marketing tools you’re currently using?

One of the biggest, if not THE biggest, problems businesses have is their difficulty, or just plain inability, to measure the effectiveness of any marketing campaigns.

As a result, many corporate...

View more

From: Steve A. Miller

Related topics : measuring social media roi / social media marketing tool / social media marketing agency / marketing through social media

Social CRM - How to Bulk Import Email Marketing Contacts

http://social-tap.com

Free 14-Day Trial http://social-tap.com/pricing

Free Trial * No Risk

Social CRM - How to Bulk Import Email Marketing Contacts into Socialtap-Social Media Management Dashboard.

Networking with large numbers of profitable Social Prospects is now possible and very affordable. Socialtap helps you manage your sales funnel from lead generation right through to building trust and closing. With advanced automation tools that help you target and cultivate leads in bulk along with...

View more

From: Socialtap

Related topics : social media monitoring tools free trial / free social media marketing tool / social media network marketing / social media marketing tools / marketing through social media