Sephora Case Study

During the final semester of my sophomore year, I was assigned a brand strategy in my marketing class. With the help of a partner, we created a strategy that implemented the use of print, web, interactive digital, and social media to expand the Sephora brand. The strategy reinforced the brands expertise in the cosmetic industry, while increasing their sales.

Please, be respectful to our creative thinking and hardwork behind this assignment. If you wish to borrow or use any clips, or would like...

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From: nellelang

Related topics : social media branding strategy / brands using social media / social media marketing strategy / digital media marketing strategy

Content vs. Context- Social Media Strategy for Small Businesses

Michael E. Parker Has a Fireside Chat with Local Small Businesses---

Small business owners in the Bay Area enjoyed a treat as You Are a CEO founder, Michael E. Parker, was the keynote speaker at the Cyber Marketing 2011 conference hosted by Urban Solutions. Michael E. Parker Keynote Speaker for Cyber Marketing 2011Michael sat down for a twenty-minute eye-opening tip-filled talk about how small businesses can utilize social media to deliver value to their customers while monetizing and fostering...

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From: MichaelEParker

Related topics : social media small business strategy / social media for small business / social media marketing strategy / social media content

Building Successful Marketing Campaigns in the Digital Era - Midem 2016

Whether you are an independent artist, an emerging label or a major record company, building and growing a successful digital marketing strategy is key to ensuring you stand out from the crowd. From one-shot campaigns to continuous promotion through social media, be inspired by the experience of your peers and learn how best practices can shape your digital marketing strategy.

Speakers:

• Joakim Johansson, General Manager & Marketing Director, Universal Music Group (Sweden)

• Claire Mas,...

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From: midem

Related topics : digital media marketing strategy / successful social marketing campaigns / social media marketing campaign

A definite way to popularize your business ~ (Cubical Reach- Social Media Marketing)

Promote your business to millions of customers through popular Social Networking sites like Facebook, Google, Twitter, Instagram etc., at only a starting price of 5999 Rupees per month. www.cubicalreach.in.

Our innovative strategies like Chain Popularity and Blue Sky Content Program involves spreading your business highlights through our vast student network across numerous colleges.

Call us at 040 4033 9862

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From: Cubical Reach

Related topics : social media sites for business promotion / social marketing business / business social network / social media marketing pricing / social media marketing strategy

Internet of Things Will Mushroom by 2025

SUBSCRIBE: http://youtube.com/subscription_center?add_user=estrategy

During episode 48 of the Beyond Social Media Show (http://youtube.com/beyondsocialmedia/), David Erickson of the e-Strategy Marketing Blog (http://e-StrategyBlog.com/), discusses Pew Internet Research findings that predict the adoption of the Internet of Things is poised to explode.

WATCH This Entire Episode:

http://beyondsocialmediashow.com/48

SHOW NOTES:

Internet of Things Will Mushroom By 2025, Report...

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From: eStrategy

Related topics : social media marketing trends 2014

Search News Media - News Content for Websites - Content Marketing UK

'Improve search & social rankings, build brand presence, engagement & drive sales'

Content should be at the heart of your business, search engine and social strategy. Why? Because today any brand can be a media owner and is no longer restricted to simply supplying product. Brands can now create meaningful dialogue and engagement with their audiences that search engine algorithms will reward, index and serve up to the most relevant users based on content.

Great content is rewarded with...

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From: Content Amp

Related topics : search engine marketing social media / social media content / social media branding strategy

The Blueprints for a Sophisticated Social Marketing Campaign

The convergence of strategy and creative has arrived in the world of global social campaign planning and execution. Architecting a sophisticated campaign for increased engagement and customer growth requires strategic planning, strong creative, and the proper infrastructure for data acquisition and consumer segmentation to be successful. In this session, Shoutlet CEO Jason Weaver moderates a panel of social leaders including Rayovac, Edelman Digital, and MWW Group to discuss and debate the...

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From: SocialMediaWeek

Related topics : social media marketing campaign plan

Scary Good Social Fundraising

Join Nathan Hand and Steven Shattuck for a discussion on scary good social fundraising strategies. Nathan and Steven will lay out some of their tips and tricks for getting the most out of social media.

We'll leave time at the end of the presentation for an interactive Q&A session.

Fundraising professionals and nonprofit marketers won't want to miss this webinar!

When: Thursday, October 31st - 1pm EST

About Nathan Hand:

Nathan is a passionate fundraiser and nonprofit leader who loves...

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From: Bloomerang

Related topics : social media marketing campaign plan / manage social media

Medical Tourism Marketing - Three Ways Doctors and Hospitals Can Reach More Patients

Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector. Discussions about healthcare treatments and personal health is no longer a private conversation. More patients are sharing information about treatment and health issues with their network of friends and family through social media.

Contact...

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From: HealthCare Marketing Group

Related topics : media and marketing group contact / social media network where friends share / medical marketing strategies / medical marketing service inc / social media network marketing services

How to Grow Your Social Network thru Search - Lee Odden

In this video interview search marketing expert Lee Odden explains how to increase your visbility and the size of your network on the social media. He recommends researching what keywords and tags are used in social media, then setting up blogs, content management systems, recommended tags, etc. to influence users to tag content to maximize the keywords you want to be found for. He recommends using social media monitoring tools that harvest and aggregate the "social" keywords.

This will help...

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From: Web Marketing Today

Related topics : using social media as a market research tool / people social network search / social media search tools / social media monitoring tools / social media management tools