5 Steps to Creating an Effective Social Media Strategy

According to Forbes, 78% of consumers say that the posts made by companies on social media influence their purchases. A strong social media strategy is a must for any business plan in 2015. The 5 Steps to Creating an Effective Social Media Plan webinar teaches companies how to create an effective plan for their social accounts. This webinar outlines a strategy that equips companies with the tools they need to find new customers and expand their audience.

As the Marketing Director for...

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From: Kyle White

Related topics : companies that use social media marketing effectively / social media planning tools / using social media marketing / marketing through social media / social media content

///CMA - Social Media for Construction - Caterpillar

Construction Marketing Association: Social Media Best Practices for Construction -- Webcast Panel Discussion. This webcast features panelists from such leading construction brands as USG, Caterpillar and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with other Internet initiatives, what results have been realized and how to measure, and more.

Part 1 of this webcast features Kevin Espinosa, Channel Development Manager...

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From: The Construction Marketing Association

Related topics : media and social construction / social media marketing association / social media brand management / social media integration / manage social media

Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.

In this video, she develops how companies can engage communities via social media...

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From: HEC Paris

Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media

Social Media Marketing Building Brand Equity through Social Channels

Once a cool new thing, social media is now firmly established as a vital marketing channel for brand building. Based on word of mouth and spreadability, brands and advertisers fully recognize that social media is no longer an option—it's a must have. The possibilities and potential with social media are enormous too; brands can realize tremendous lift in word of mouth and brand value through social channels. But a social media strategy must be well-oiled and well-executed; and mis-steps can...

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From: adtechevents

Related topics : social media brand building / social media branding strategy / social media marketing strategy steps / social media marketing firm / social media firm

Strategy First (6/16):Why You Need A Strategy Pt 2- Social Media Works When You Use It

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Part two of why you need a strategy if you're going to use social media in your marketing plan. And this is the point we'll keep driving home--social media only works if you use it.

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media...

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From: neoviasolutions

Related topics : social media strategy slideshare / social media marketing strategy / social media marketing plan / social media marketing agency / social media plan