Realizing a Return on Your Social Marketing Investment.mp4

Listen to MarketingSherpa (http://www.youtube.com/user/marketingsherpa) discuss the strategies behind the monetization of your social media marketing channel.

Join us as we reveal the following in this hour-long webinar, courtesy of Facebook:

• How to get to the Strategic phase of social marketing maturity

• How priorities for social marketing are changing in the C-suite

• What's driving the investment in social media programs

• How integrating social media increased revenue 25%-40%...

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From: MarketingSherpa

Related topics : social media marketing program / social media measurement / social media listening strategy / social media social media

Social Media Matters 2012: "Official Highlights"

Visit us at: www.socialmatters.asia

Social Media Matters was created as Asia's highest level business event, specifically targeted brands to assess the underlying business value of social media.

Social media's rapid shift from fringe phenomenon to the core of business has companies across Asia struggling to understand how much they should invest in a still emergent trend.

Gathering all the major global and regional platforms along with leading brands, the first event in Hong Kong critically...

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From: Branded Asia

Related topics : why social media matters to your business / social media tools for business / social media branding for business / social media measurement tools / emerging social media trends

Key Hotel Social Media Performance Metrics

Revinate's Michelle Wohl discusses what key hotel social media performance metrics hoteliers should measure when analyzing social media initiatives. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...

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From: RevinateInc

Related topics : hotel industry using social media / social media metrics / search & social media marketing / social media branding / social media courses

Learning Social Media Marketing: A Video Introduction Trailer

In his new video2brain workshop, marketing expert and author Dave Evans looks at how social media are changing the way marketing is done, which can be both exciting and frightening. He helps to take fear out of the equation by taking a hands-on, practical approach to the use of social technology in business. You'll learn how social media are different from traditional media, what makes users behave the way they do, and how to plan a social media marketing program and measure its results. The...

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From: video2brain

Related topics : free social media marketing courses / marketing through social media / social media help / social media social

What’s Next in Social Media Measurement with Oracle

Oracle Content Marketing Director Paul Way shares his predictions on what’s next in social media measurement.

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From: Event Marketer

Related topics : social media measurement / social media content

Bob Kennedy: Brand Measurement in Social Media

Bob Kennedy of McAfee talks about the biggest challenges brand managers face in measuring a brand in social media.

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From: Kevin Heney

Related topics : social media brand management / social media branding / social media measurement / manage social media

Ethyrial Hangout: Effective Marketing Strategy

How do you appeal to your prospective client?

What does an effective marketing campaign and strategy look like?

What are the metrics you are using to measure the effectiveness of your campaign?

Are you measuring the conversions of your social media efforts?

What are your customers and clients saying about you and how are you responding?

9 Metrics to Measure Social Media Marketing Success http://smartdatacollective.com/eric-siu/57481/9-metrics-measure-social-media-marketing-success

#1 --...

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From: Lionel Spearman

Related topics : measuring social media success / social media marketing campaign / social media measurement / using social media marketing / social media content

How To Quickly Measure/Track Social Media ROI

Measuring the value of social media is a key challenge for businesses and marketers alike. SocialMotus tracking campaigns makes tracking conversions easy. Simply create your tracking campaign and assign any message sent through SocialMotus to a specific tracking campaign. SocialMotus will then aggregate the results of all the posts within each campaign. Now you can have in your hands a range of statistics from what messages drive the most engagement, to how it has helped you achieve your...

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From: socialmotus

Related topics : measuring social media roi / social media tracking tools / social media analytics tools / social media marketing tools / social media help

POPOTE MEDIA social media monitoring.avi

POPOTE, is a social media monitoring platform to help marketing, communication and customers support departments in organizations to Monitor, Track & Solve customer problems through LISTENING, MEASURING, UNDERSTANDING & ENGAGING on social media in Real Time with automated Reports & Insights for their products and services performance, compared to their competitors.

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From: POPOTE Media Ltd.

Related topics : monitoring social media / social media help / social media engagement / social media report / social media social media

Social Media Measurement

Social Media Measurement

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From: Search News Central

Related topics : social media measurement