Michael Gaiss of Highland Capital Partners on Social Media for Startups

Michael Gaiss, a Senior Vice President with venture capitalist firm Highland Capital Partners, speaks with Racepoint Group's Kyle Austin about new brands and startup companies integrating social media into their holistic marketing strategy to build awareness and increase mindshare.

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From: Racepoint Global

Related topics : social media marketing strategies / social media marketing companies / social media branding strategy / social media marketing firm / social media integration

Newhouse Partners with HootSuite for Social Media Certification

HootSuite announces a strategic partnership with Syracuse University's S.I. Newhouse School of Public Communications to offer social business professionals with new Advanced Social Media Strategy (ASMS) Certificate. Early participants have included strategic representatives from Google, Universal Sony Pictures Home Entertainment, Coors Light™, Edelman, KPMG, Florida Panthers, lululemon, Safeway Canada, and others. For More Information or To Enroll: newhouse.hootsuite.com/

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From: SyracuseU

Related topics : social media in business / social media strategy

Patricia Raskin interviews Brian Lamoureux May 2013

Tune in when Patricia interviews Brian Lamoureux, a Partner with Pannone Lopes Devereaux & West LLC, for the "Risky Business: The Law of Social Media" featured segment. His extensive practice areas include complex commercial litigation, employment law, social media law, receiverships and creditors' rights. In addition to being an accomplished business litigator, he has rapidly developed into a nationally-recognized voice on cutting-edge legal issues relating to social media. He is a frequent...

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From: Patricia Raskin

Related topics : social media legal issues in the workplace / social media in business

Brand and Reputation Management for the Small Biz- with Ken Cook

Most small companies don't have the luxury of hiring million dollar firms to help plan their branding and to protect or rebuild their reputation. That's when they turn to Reuter's Top 10 Small Business Expert on Twitter 2012 Ken Cook.

Ken is also Founding partner at Social Media Edge, a Blog Talk Radio show that is now in their 5th year of broadcasts. The show broadcasts every Tuesday at noon EST, and addresses using the Social Media tools, part of New Media, mainly for business purposes....

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From: Janet Fouts

Related topics : social media management company for small business / social media reputation management tools / using social media for pr / social media brand management / social media and reputation management

What Employers Can Learn about Social Media Policies from the NLRB's Report—Mark Theodore

There aren't two topics discussed more by LXBN authors than the NLRB and the intersection of employment law and social media. When those two topics intersect, everyone wants to talk about. So, as the NLRB released its third report on social media—this time focusing exclusively on employer social media policies—we saw an explosion of discussion on the LexBlog Network. To cut to the root of it, and break down what this report means for employers, we bring in Mark Theodore, Partner in...

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From: The LexBlog Network

Related topics : social media policy / social media report / social networking policy for employers / social media topics

Do Businesses Need Social Media Management Tools?

Do Businesses Need Social Media Management Tools?

Tags:

• reputation impression

• executive reputation

• reputation measurement

• reputation x

• reputation partners

• reputation hawk

• reputation resource

• reputation.com pricing

• is reputation.com worth it

• cyber reputation

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From: Zimpley Consulting

Related topics : social media reputation management tools / social media reputation management / social media management tools / reputation management tools / reputation management pricing

Is Social Media Worth it? How to Calculate ROI on Social.

Entrepreneur Network partner, Michelle Held of MetroNY on the challenges of calculating the ROI of Social Media and how you can make it work.

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From: Entrepreneur

Related topics : social networking media roi calculator

1st North Jersey Innovates Conference: Social Digital Media Expert Panel

NJEntrepreneur & North Jersey Partners host North Jersey Innovates Conference on March 17, 2009. Panel of four social media experts moderated by James Barrood of Rothman Institute of Entrepreneurial Studies.

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From: NJEntrepreneur

Related topics : social media conference 2009 / social media expert

Making sense of social media: The management challenge

As companies invest more resources in social media, they are facing management challenges related to building consensus, aligning functions and departments, and developing new processes, policies, and training. McKinsey partners Roxanne Divol, David Edelman, and David Court outline practical considerations for addressing the digital marketing opportunity.

This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article,...

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From: McKinsey & Company

Related topics : social media management company / manage social media / social media relations / social media marketing companies / company social media policy

9 Steps to Creating Your Social Media Marketing Strategy - Part 5

Sourov De, managing partner of Stryve Group, explains the six step in the process, which is all about making your social media profile beautiful and effective. This video is the fifth part of a six-part series on creating a social media marketing strategy for your business.

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From: StryveGroup

Related topics : social media marketing strategy steps / marketing through social media / social media business / manage social media