iStartTV Tom Skotidas

2 July 2014 Video interview: Social media expert Tom Skotidas talks to iStart about a successful social selling campaign he created for a multi-national IT software company. Practical lessons here for anyone looking at how social media can be used to enhance B2B sales performance...

iStart recently sat down with Tom Skotidas, who runs B2B social media agency Skotidas to discuss social selling using social media tools.

In a series of interviews, Tom discusses how to manage your personal...

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From: iStart Ltd

Related topics : successful social media campaigns examples / successful social media campaign / social media tools 2014 / social media management tools / social media brand management

#IPASocialWorks - Identifying good practice in social media effectiveness and measurement

The project is part of the #IPASocialWorks initiative, bringing together the IPA, The Marketing Society and MRS - with sponsorship from Facebook, LinkedIn and Twitter - to identify good practice in social media effectiveness and measurement.

Ways to get involved

Submit your case studies. We are looking for case studies that illustrate best practice in social media and its measurement. http://www.ipa.co.uk/page/ipa-social-works-cases

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From: Institute of Practitioners in Advertising

Related topics : b to b social media case study / social media marketing best practices

Elaine Orr on using Social Media in your Practice

Elaine Orr of BalanceSheetsCA talks with Chris Fudge about her philosophy on social media and practice growth at IPBC2015.

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From: QuickBooks Canada

Related topics : social media practice

#IPASocialWorks. Identifying good practice in social media effectiveness and measurement.

The project is part of the #IPASocialWorks initiative, bringing together the IPA, The Marketing Society and MRS - with sponsorship from Facebook, LinkedIn and Twitter - to identify good practice in social media effectiveness and measurement.

Ways to get involved

Submit your case studies. We are looking for case studies that illustrate best practice in social media and its measurement. http://www.ipa.co.uk/page/ipa-social-works-cases

View more

From: Institute of Practitioners in Advertising

Related topics : b to b social media case study / social media marketing best practices

Social Media Analytics Book Trailer feat. Marshall Sponder

Where's the Social Media ROI? Marshall Sponder shows you where it is in his new book, Social Media Analytics, featuring tools and best practices for measuring comprehensive data from social media—and aligning results with overall business strategy. The book shows how to track social media in organizations of various sizes and types (B2B, B2C, C2C, corporate, nonprofit, government, international) and answers the questions every social-media marketer is asking: How many customers did we get?...

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From: McGrawHillPro

Related topics : social media roi book / social media marketing book / social media measurement tools / social media marketing tools / social media media

Talent Pulse - Social Media for Recruiting

In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Acquisition report, we talked to Sara Stowe, Talent Acquisition Partner at Smarsh. In this 15 minute interview, we asked Sara Stowe:

• How has social media recruitment has evolved and how companies can use social media responsibly?

• What are some practices for effectively using social media for recruitment?

• What are some of the challenges involved in evaluating the impact of social media on...

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From: HCITalent

Related topics : using social media for recruitment / research social media / social media content / social media report

Social Media Top 3 Best Practices

www.holganix.com

Is your company on social media yet? Social media can be an effective and cheap way to communicate with your customers and prospects, allowing your customers to build trust and familiarity with your company. Here are three best practices for interacting on social media.

1. Create a content calendar. Not only does this ensure that you are posting on a day-to-day basis, but it also allows you to save time from searching the Internet every day for conversation starters. Print...

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From: Holganix

Related topics : social media practice / social media content / social media plan example

Carisa Miklusak - Leveraging Social Media - Engaging the Profit Potential

Social media is often used to drive exciting external marketing and branding results for diverse organizations. Case studies show that social media can also be used to improve internal functions like operations, customer service and general workplace culture. In this webinar Carisa Miklusak, CEO of tMedia Strategies (@carisamiklusak), will take you on a deep dive on how social media has impacted the workplace and share practical strategies on how you can leverage these impacts to drive a...

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From: CPHR BC & YK

Related topics : companies that use social media marketing effectively / internal social media strategy / social media services company / social media marketing tools / social media engagement

Cite 2013 Presentation: Social Media for Education

A panel of experts provides an overview of how social media for teaching and learning works, explore the efficacy of social media in learning, and discuss the most effective and practical pedagogical methods for incorporating social media into both online and blended courses.

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From: Pearson Boston

Related topics : social media in education presentation / online social media / social media courses

Hispanic Social Media for Social Good Corporate Best Practices

Hispanic Social Media for Social Good Corporate Best Practices

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From: HispanicizeEvent

Related topics : hispanics social media / social media social media