Advertising in a Social Media World

The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?

Hear from legal and industry experts as they answer this question through an exploration of the following topics:

Privacy...

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From: Stikeman Elliott

Related topics : social media marketing campaign gone wrong / social media advertising effectiveness / social media marketing tools / social media management tools / social media promotion tools

///CMA - Social Media for Construction - Knaack

Construction Marketing Association: Social Media Best Practices for Construction -- Webcast Panel Discussion. This webcast features panelists from such leading construction brands as USG, Caterpillar and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with other Internet initiatives, what results have been realized and how to measure, and more.

Part 2 of this webcast features Carrie Halle is Marketing Manager for Knaack...

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From: The Construction Marketing Association

Related topics : media and social construction / social media brand management / social media branding / social media integration / manage social media

5 big myths of social media marketing practice

Social media has become a common buzzword. It covers a huge range of platforms and concepts, including social networks, blogs, video and picture sharing and rating sites.But how many of these are realistic and how many are just myths? Let's find out the answer , www.internetmoguls.in

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From: internetmoguls

Related topics : social media marketing best practices / marketing through social media / blogs and social media / social networking sites blog

Webinar: Social Media Best Practices for Small Business

Most small businesses have set up their social media accounts to promote their business, but few have found success. In this webinar, you'll learn how to use social media marketing more efficiently and effectively, with helpful tips like:

- Developing an effective social media strategy

- Building brand loyalty & gathering valuable customer information

- Creating the right digital coupon for your business

- Running a successful campaign on Facebook

To learn how Deluxe can help you promote your...

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From: Deluxe Corporation

Related topics : social media marketing small business / social media small business strategy / business using social media / social media branding for business / social media marketing strategy

Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications

Join mStoner senior strategist, Susan T. Evans, for a webinar about social media as a tool within your marketing and communications toolbox. Your audiences experience your brand and hear from you through an ever growing list of social media channels; but you can't expect them to connect the dots. Instead, you need to develop an institutional plan that will allow you to stay on message across multiple digital channels like social media aggregators, websites, editorial calendars, and social media...

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From: mStoner Inc.

Related topics : integrated marketing communications social media / best social media website integration / social media branding strategy / marketing through social media / social media tools list

#MySMCStory with Luis Benitez of Social Media Club Puerto Rico

#MySMCStory with Luis Benitez of Social Media Club Puerto Rico from Social Media Clubhouse 9 in Austin, TX.

Luis shares how Social Media Club has impacted him personally and professionally, along with chapter management best practices.

Connect with Luis on Twitter, https://twitter.com/#!/lbenitez.

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From: socialmediaclub

Related topics : austin social media club / manage social media

Social Media University Tip: The Importance of Branding

This and many other Practical Social Media University training videos can be found at http://practicalsocialmedia.com/.

One common mistake that small business owners tend to make is trying to cater to everyone in social media instead of establishing their own personal brand. We cannot over-emphasize the importance of branding in social media to help you make a lasting impression. This video covers the top benefits you'll receive for your small business from a strong brand!

For more on the...

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From: Steven MacDonald

Related topics : social media branding for business / social media for small business / social media training / social media help

Hospitality & Travel Best Practices

A collection of social media best practices for the hospitality and travel industry.

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From: Gina Cook

Related topics : travel industry social media

Using Social Media: Communication tools to connect with peers, patients, employees and experts.

Patient’s , Nurses and Hospitals use social media regularly, do you? ONL’s Nursing Informatics and Technology subcommittee offered this lecture to explore how social media is utilized and introduce some of the most popular social media applications - Facebook, LinkedIn, and Twitter. In addition to an overview of social media’s most popular app's, this lecture offers tips on "how to get started”, links to tutorials, examples of best practices and thoughts about using social media in...

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From: Organization of Nurse Leaders

Related topics : using social media / social media tips / social media tutorial / social media network

Hispanic Social Media for Social Good Corporate Best Practices

Hispanic Social Media for Social Good Corporate Best Practices

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From: HispanicizeEvent

Related topics : hispanics social media / social media social media