Why Non-Profit Invests Big in Social Media Marketing - Courtney Spence

In Chapter 12 of 19 in her 2012 Capture Your Flag interview, non-profit executive Courtney Spence answers "How is Your Non-Profit Learning to More Effectively Use Social Media?" Spence details how her organization's social media marketing strategy has shifted drastically over the past few years. She notes how traditionally non-profits are encouraged to invest most funds in programming and how that is finding more balance with marketing and communications initiatives involving social media....

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From: Capture Your Flag

Related topics : social media marketing non profit / social media social

Social Media Data Mining with Raspberry Pi (Part 5: Twitter, Tweepy, Python)

This video is fifth in a series for absolute beginners who would like to learn how to mine and analyze social media data using an inexpensive, accessible computer called the Raspberry Pi. In this installment, I show Raspberry Pi owners how to install Tweepy, write a script in the programming language Python, and collect basic user and communication data from the social media platform Twitter. Coming up in installment number Six: how to STORE social media data you've collected into a...

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From: James Cook

Related topics : social media twitter / organizations using social media / social media platforms / social media basics / social media social

Social Media Breakfast Gift of Guidance Overview

An overview of the Social Media Breakfast of Houston's Annual Gift of Guidance program. You can learn more about the event on the Facebook page at: http://ow.ly/VJj0m

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From: Kami Huyse

Related topics : social media breakfast / social media gifts

Social Media Marketing System

Brief testimonial and description

of program.

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From: Edward Mercer

Related topics : social media marketing program

Social Media & Education

Group Project, University of Washington MCDM program

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From: suitejen

Related topics : social media education programs

TEDxGeneva - Claudia Gonzalez - Social Media For Social Change

TEDxGeneva -- Claudia Gonzalez

Social Media For Social Change

Head of Marketing of The Global Fund to fight AIDS, Tuberculosis and Malaria, where she manages the Born HIV Free campaign that aims to eliminate the transmission of HIV from mother to children by 2015.

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About TEDx

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call...

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From: TEDx Talks

Related topics : social media changed marketing / marketing through social media / manage social media

Who Is Social Pro? Marketing Land’s Social Media Conference

#SocialPro is programmed by the editorial folks at Marketing Land, your leading source for digital marketing news. With this expertise at the helm, you can expect a robust agenda covering actionable and cutting-edge tactics that will leave your competition in the dust.

Learn more about the agenda and registering at http://marketinglandevents.com/socialpro/

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From: Marketing Land

Related topics : social media marketing conferences / marketing through social media / social media conference

Mary Cain - Use of Social Media in Healthcare

Mary Cain, Managing Director & Futurist, Transforming Health Through Technology, HT3, speaking at the 2012 Global Health Leadership Forum, Berkeley, California. Her talk was on Consumer Engagement: use of social media in healthcare. For more program information visit: http://ghlf.berkeley.edu

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From: Jenny BlackDeer

Related topics : why use social media / social media engagement / manage social media

Reverse Geocoding and Social Network Apps

This webinar will address the importance of geocoding as well as how reverse geocoding is becoming a must-have for social media and LBS organizations. Social media organizations are capitalizing on location, using reverse geocoding, through advertising-based programs and services.

We'll discuss how geocoding and the advent of reverse geocoding can have operational impacts within multiple industries through different mediums. Discover how other industries and organizations such as Facebook are...

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From: Pitney Bowes

Related topics : organizations using social media / social media advertising examples / online social media / social media management services / manage social media

Current@Resolution - An Enterprise Social Marketing Solution

Resolution Media (www.resolutionmedia.com) has launched Current@Resolution, its social marketing solution for enterprise brands.

Powered by the Salesforce ExactTarget Marketing Cloud suite of social marketing products, including Radian6 for social listening, Social.com for social advertising and Buddy Media for content marketing, Current@Resolution aligns Omnicom agencies' expertise in four critical service areas — insights, rapid content planning and creation, paid amplification, and...

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From: Resolution Media

Related topics : social media marketing agency program / social media marketing plan / social media advertising agency / social media listening / social media content