Social Media Marketing - Using content to GROW your following - Evan and Rebecca Coleman

More about Rebecca: I come from a background in the arts. Writing was my first love: I wrote my first short story when I was 9, and was winning prizes for them at 17. But in my first year of university, I discovered the theatre, and we had a mad and passionate affair that continues to this day. My work in the theatre was both on- and back-stage, and for more than 10 years, I’ve been doing freelance publicity in the arts.

I got interested in social media as an alternative way to publicize my...

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From: Evan Carmichael

Related topics : organizations using social media marketing / social media marketing plan / social media marketing small business / marketing through social media / social media help

Bachelor of Public Relations at Humber

The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social...

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From: Humber College

Related topics : social media public relations / social marketing public relations / marketing communications and media management / social media brand management / social media marketing agency program

Media experts on the social media battle in the Middle East

To talk about the social media battle in the Israel-Hamas conflict, The Heat was joined in Washington by the former U.S. Secretary of State for Public Affairs P.J. Crowley.  And from Johannesburg, a media advisor and the former head of online for Al Jazeera English, Mohamed Nanabhay.

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From: CGTN America

Related topics : social media middle east / social media social media

MARCOM 2010: Social Media Performance Measurement: Strategy, Tactics, Tools

Mike Kujawski, CEPSM, and Nicholas Charney, Indian and Northern Affairs Canada (INAC), impart their expert knowledge of social media within the context of Public and Not-for-Profit sector marketing communications. They stress the need for organizations to understand the "why" and be clear on desired outcomes before jumping into the deep end of social media...and drowning! Useful online monitoring and measurement tools identified and discussed. Purchase DVD of entire session from...

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From: Raymond Soo

Related topics : social media measurement tools / social media monitoring tools / social media marketing tool / monitoring social media

Jaguar/Land Rover on Using Digital Channels & Social Media to Build Brands

Stuart Schorr, VP, Communications & Public Affairs, Jaguar/Land Rover, talks to Kelly Hushin, Editor, the eTail Blog, about how luxury retailers can use digital channels and social media to build their brand images outside of the typical luxury realm of in-store and catalog experiences.

View more from The eTail Blog here: http://wbresear.ch/eaillogouubeeneral

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From: eTailConference

Related topics : social media brand building / brands using social media

T.J. Kelly on Social Media and The Impact of Storytelling

Social media marketing expert TJ Kelly has worked with some of the biggest clients in the world (eBay, HP, Charles Schwab). Here he shows journalists, educators and public affairs experts how to use the same strategies to engage their communities.

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From: Berkeley Advanced Media Institute

Related topics : social media impact on marketing / social media impact on education / using social media marketing / social media social

Air Force New Media

This video, created by the Air Force Public Affairs Agency, Emerging Technology Division, shows how our Airmen are using social media to stay informed and inform others. Airmen have the ability to communicate and tell the Air Force story better than anyone else. By reaching out with social media tools, they're able to it quickly and in their own voice. Every Airman is a communicator and these examples prove that. It's time for you to tell your story.

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From: United States Air Force

Related topics : social media information / social media technologies and tools / using social media

Power of Social Media and Press Freedom

Tabinda Naeem, Urdu VOA News,Washington

"21st Century Media: New Frontiers, New Barriers" was the theme of the World Press Freedom Day this year, which was celebrated on May 3rd 2011. An international conference was held in Washington from 1-3 May on the theme for the Day, organized by UNESCO, the U.S State Department and over 20 civil society partners. The conference was focused on the increasing role of the internet, the emergence of new media and the dramatic rise in social networking...

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From: Urdu VOA

Related topics : news organization social media

How has Social Media changed the job of Public Relation Professionals?

During one of the group activities, participants were asked "how has the internet and social media changed the way PR professionals, especially in government agencies, interact with the public and their bosses?" Wong Giok Leigh (Head of Publicity and CSR) from EON Bank was tasked to share the views of his group mates which, interestingly enough, included Thomas Rainor Ralon (Head of Corp Comm) from the Ministry of Foreign Affairs Malaysia and Mohd Anas Iylia Mohd Azlan (Assistant Secretary)...

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From: Zanerva

Related topics : social media public relations

Ketchum's Rod Cartwright and Joe Becker at Social Media in B2B Communications Conference

Rod Cartwright, Managing Director of Corporate and Public Affairs for Ketchum Pleon, and Joe Becker, Vice President and Group Manager for Ketchum Digital, and other PR strategists share insights on the role that social media plays in B2B communications, at a conference held by the magazine PRmoment in London in November 2010.

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From: KetchumPR

Related topics : b2b social media group / manage social media