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Using KPIs to understand the ROI of social media campaigns
Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.
Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.
From: NapierPR
Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist
1/3 Social Media in Large Organizations: Dan Schick
Part 1 of 3: Dan Schick discusses successful social media in large organizations. Highlights: Establishing policies and guidelines for social media use. This Moose Camp discussion was held at Northern Voice 2009 (Friday Feb 20th, 2009) at UBC Forestry Sciences 2424 Main Mall, Vancouver BC in Room 1402 16:00pm PST. Recorded by Jason Chiu with Sanyo Xacti CG9.
NorthernVoice Wiki: http://northernvoice.pbwiki.com/MooseCamp+2009
From: ThePaperBottle
Related topics : organizations using social media / social media policy / social media social
Search and Social Marketing Agency - Sleeping Giant Media
Sleeping Giant Media are a multi-award winning, fast growing search and social marketing agency based in Kent, with an office in London. We provide Search Engine Optimisation, Pay Per Click, Social media marketing, content and rich media services.
"It's our job to make sure our client's customers can find them online so that site traffic, and therefore, sales are increased"
See more information:
Website: http://www.sleepinggiantmedia.co.uk/
Twitter:...
From: Sleeping Giant Media
Related topics : search engine marketing social media / social media marketing services / social media content / social media information
How to Add Social Media to Your Marketing Communications Mix
To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can't simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. In this Magna Online Seminar on CD, led by Bob Johnson, Ph.D., we review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.
From: magnapublications
Related topics : social media marketing institute / social media social media
Canadian Tories rule on social media -- but just barely
What role will social media play in the next Canadian federal election? Brian Lilley takes a look at how well the three major parties are doing on social media. But it's not just about adding up the raw numbers; engagement -- what you post and what followers share -- matters more.
JOIN TheRebel.media for more fearless news and commentary you won’t find anywhere else.
http://www.TheRebel.media/
READ Brian Lilley's book CBC Exposed -- it's been called "the political book of the...
From: Rebel Media
Related topics : social role of media / social media news
Sarah Moore: Video’s Place In Social Media Marketing - WordCamp Sydney 2016
I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will...
From: WordPress Sydney
Related topics : current trends in social media marketing
The BIGGEST mistake Etsy shop owners make on social media. - Business of Handmade
See the full blog post here : http://www.businessofhandmade.com/blog/video-the-biggest-mistake-etsy-shops-make-on-social-media
This is by far the BIGGEST mistake I see Etsy shop owners making in social media. In this video I talk about how to avoid promotional mistakes and what to do instead. Social media can help you get more Etsy traffic, get more Etsy sales, and grow your business overall!
Download the Social Media Cheat Sheet for Etsy Shops at...
From: Business of Handmade
Related topics : social media mistakes / social media in business / blogs and social media / promotion social media / social media help
real networking cards brought to you by social network facebook and moo
get your free business cards to match your timeline on your social media networking site facebook - amanda hill of the social media cafe shows you how
From: TheSocialMediaCafeuk
Related topics : social media networking sites business / social media network sites / business social network / social media social media
KCB101 - Assignment One
Melissa Mackay - N9483535
References:
Boyd, Danah. 2014 “It’s Complicated.” New Haven. Yale University Press. Accessed April 18 2016.
http://www.danah.org/books/ItsComplicated.pdf
Gauntlet, David. 2011. "Media Studies 2.0, and Other Battles around the Future of Media Research.” Accessed April 17 2016.
Rockley, Kay. 2015. “20 Inspiring Mark Zuckerberg Quotes.” Accessed April 17, 2016. http://www.businessjunkee.com/20-inspiring-mark-zuckerberg-quotes/
Jung, Brian. 2015. “The...
From: Melissa Mackay
Related topics : negative effects of social media / universities using social media / social media news / social media research
Social Media Analytics
With Fractal's Social Media Measurement tool you will be able to:
1- Determine the efficacy of your online engagement. Distinguish the power and problems of each activity.
2- Understand your customers and their catalysts for action. More effectively leverage the low proportion of highly influential promoters to your advantage.
3- Gauge how effective word of mouth truly is on your brand. Identify best practices for engagement.
From: Fractal Analytics
Related topics : social media analytics tools / social media promotion tools / online social media / social media engagement