Skittles
From March 3, 2009: Skittles changed its web page to be a Twitter search for "Skittles." People on Twitter went nuts, which inspired mainstream media news stories. Successful use of social media or lame stunt with no discernible ROI? Jackie Huba and blogger David Armano take sides.
From: Jackie Huba
Related topics : why use social media / social media news
Avinash Kaushik's 4 key metrics to measure social media success
Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.
During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:
- Conversation rate
- Amplification rate
- Applause rate
- Economic value
For more information about SES events near you, visit www.SESConference.com
To keep up...
From: SESAsia
Related topics : measuring social media success / latest trends in social media marketing
MC Hammer: Role of Social Media in Marketing
MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
From: Stanford Graduate School of Business
Related topics : social media impact on marketing / marketing through social media / social media branding / social media courses
The Social Media Problem
Meet David. David owns a restaurant. David knows that social media is hugely important to his success. But David has a problem. He is too busy running his restaurant to spend all his time on the Internet. So how will David solve the social media problem?
You can find the answer at http://echo-bravo.com
From: Peter Stevens
Related topics : problem with social media / social media business
How Small Businesses Can Get Ahead Through Social Media
For small businesses, social media is a crucial tool for growth and reaching an audience. SBE Council media director Susan Solovic joins Lunch Break with Tanya Rivero with success stories and mistakes by small businesses in using social media. Photo: iStock/BraunC
Subscribe to the WSJ channel here:
http://bit.ly/14Q81Xy
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Follow WSJ on Facebook: http://www.facebook.com/wsjvideo
Follow WSJ on Google+:...
From: Wall Street Journal
Related topics : social media small business success stories / business using social media
Adopting new technology #3: whether social media or new tech keep it social
Keep your perspective social - successful adoption and use of technology is founded in staff not just being trained - but being a part of the process from the start.
Visit http://www.liftbusinesscoaching.com
From: LiftBusinessCoaching
Related topics : adopting social media
24 Metrics to Measure Social Media ROI
http://www.socialmediahub.com.sg/
Success in social is truly in the eyes of the beholder.
The metrics that you measure must be relevant to the nuances of social networks and aligned with overall business goals. In this session, Marcus shares 24 metrics to measure social media ROI.
From: internetsuccesshub
Related topics : measuring social media roi / social media roi metrics / social network measures / social media in business
Social Media Strategies For Investing | Twitter and Crowdsourcing Tools
Social media has become a vital key to successful investing. The messages on Twitter, and on investing websites, like StockTwits, can predict stock market behavior. Online communities are often the best source of insight into the causes of stock moves. Company executives now use social media to communicate with their investors about business trends. By using these tools, investors can learn about breaking news before it hits the "mainstream" media.
From: Daily Book Supplement
Related topics : social media tools for business / social media marketing twitter / social media strategy / social media marketing companies / social media companies
Genevieve Bell and Cliff Nass: The Mainstream Adoption of Social Media
Watch this video to learn how companies are adapting to the constantly evolving social media landscape.
How are companies adapting to the rapid pace of social technologies? How are companies rethinking their marketing messages in a dynamic social media environment?
Genevieve Bell, director of the Interaction and Experience Research Lab at Intel, explains how radical new technologies are being re-imagined and becoming more stable.
Media X Associate Clifford Nass, professor of communication at...
From: mediaXstanford
Related topics : social media market research companies / social media marketing companies / social media marketing messages / marketing through social media / social media information
social media Problems New Qasim ali shah 2017
social media Problems New Qasim ali shah 2017social media Problems New Qasim ali shah 2017, Qasim ali shah, social media Problems, New, 2017, self help, life coaching, motivational speech, saleem rai personal growth, success coach, motivation, motivational speaker, guidance, public speaker, qasim ali shah, qasim ali shah lectures download, wisdom, true love, loving, personal development, changing, inspirational, muhabbat, relation, husband, wife, love and relation, fm program, qasimalisha,...
From: SALEEM RAI
Related topics : problem with social media / social media help