HOME #23 - The Role of Social Media in Public Relations and Communications

Part 1 of an interview with Shel Holtz, principal of Holtz Communication & Technology and author of the book "Tactical Transparency," Chris Boyer discusses with Shel the challenges and opportunities that social media and web 2.0 tools has created for hospital communications, the difference between marketing and communications, and the impact of real-time tools like Twitter on managing public relations. For more information, visit http://www.christopherboyer.com

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From: HospOnlineMktgEdu

Related topics : social media public relations / marketing communications social media / social media management tools

Prospecting on Facebook Using Audience Insights | My New Favourite Social Media Prospecting Tool

Audience Insights is an amazing tool that will help you bring your prospecting on Facebook to the next level.

Using Audience Insights will allow you to identify WHO your target market is and WHERE they hang out online. Once you know that, you can interact on Facebook as your Facebook page, contribute to discussions and position yourself as an authority in your field. If you do this right, you can build a loyal following of thousands who will hang on your every word.

In the end, this means...

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From: Rebecca Vendetti

Related topics : social media audience insights / social media marketing tool

Webinar Wednesday: Social Media Round Up — What’s Hot In Social Media Marketing

*Free Webinars For Vegan Business Owners*

-- Hear Trends, Avoid The Old Stuff

-- Learn Best Practices

-- See Veg Biz Examples

-- Avoid Common Pitfalls

-- Rank Current SM Tools 

http://webinars.veganmainstream.com/

Brought to you by +Vegan Mainstream

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From: Stephanie Redcross

Related topics : free social media marketing webinars / social media and business marketing webinar

listening247

listening247 is the social media monitoring tool that has been developed for accurate market research and analytics. It consistently reaches over 85% sentiment accuracy in any language. http://www.digital-mr.com/enquiries/demo/elisten

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From: DigitalMR

Related topics : social media market research tool / social media monitoring tools / social media analytics market research / social media analytics tools

3 tools for an effective social media listening strategy

On this weeks online toolkit podcast, Julia explains 3 tools to assist you with a listening strategy. This is an experiment to see how a podcast works using video (Although I am not convinced that its the best idea).

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From: Julia Doherty

Related topics : social media listening tools / social media listening strategy / social media tools

RS Components: Lead Generation through Search and Social

Marcelo Wesseler, head of eCommerce at RS Components Asia Pacific shares how social media is a good tool to shape opinion in the buying process and its relation to ecommerce.

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From: ClickZAsia

Related topics : social media components / social media search tools

Top Free Social Media and Marketing Tools Every Marketer Should Consider

In this webinar we look closely at several free tools that marketers can use to create content, curate content, make stunning graphics, analyze marketing results and more.

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From: BARQAR Marketing

Related topics : free social media marketing tool

Digital Media Traffic Ranked Top 26th Top Social Media Company in the World 2012!

Digital Media Traffic continues to lead the charge in new digital media inventions as well. New lead generation tools recently designed provide businesses with a endless stream of new excited customers that are targeted to their specific business vertical.

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From: digitalmediatraffic

Related topics : top social media / new social media tools / social media tools for business

Tamin Web Host Social Media Website

The easiest way to instantly create a social networking website. All the tools you need to promote your network.

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From: Mathew Tamin

Related topics : creating a social networking website / creating a social media website / social media networking websites

An Underused Free Small Business Marketing Tool

Google Alerts,www.google.com/alerts, are one of the best ways to find consistently good information to share on social media. (http://www.smallbusinesswebsiteadvice.com/blog/find-post-social-media-small-business/)

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From: Kevin O'Brien

Related topics : free social media tools for small business / social media blogs / social media information / social media marketing tools

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