New York Times Social Media Editor Jennifer Preston: PRSA Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Jennifer Preston, social media editor of The New York Times, discusses how the paper's editors and reporters use social media to track trends, find sources and break news. Public Relations Tactics contributing editor Kyra Auffermann interviewed Preston during the PRSA 2010 Digital Impact conference in New York City on May 6-7.

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From: PRSA National

Related topics : social media conference / social media report / social media news

Social Media ROI Webinar

As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.

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From: Agilon LLC

Related topics : social media roi case study / social media tracking

Open Source Social Media Software

More info on:-

http://socioboard.org

Open source social media software are the applications that are exceptionally intended for business organizations, to provide them a smooth handling of their social media profiles. They help people to track and also examine all the discussions that are occurring on the business pages worldwide over both Facebook and Twitter additionally. It helps one to improve the filtration prepare by giving one stage for two of the most normally got to social networking...

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From: Cameron Wallace

Related topics : social media software open source / open source social media platforms / social network software open source / social media software for business / social networking platform open source

Christine uses social media to keep racing fans connected

NEWS10's Christine O'Donnell is the social media reporter at the Saratoga Race Track during the 2012 horse racing season.

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From: Christine O'Donnell

Related topics : horse racing social media

How to Track Social Media ROI by Katy Katz

When it comes to social media, there are a ton of potential metrics to look at – impressions, likes, views, clicks, tweets. But what really matters and how are these actions affecting your bottom line? Tune into this webinar to find out what is important to measure, and how to go about doing it, to ensure you are fully tracking the impact of your efforts.

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Academy of Internet Marketing - http://webpromo.expert/

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From: 42DM formerly WebPromo

Related topics : social media roi metrics / social media tracking

Social Media Marketing Calendar 2014

Your Problem

You need to organize and communicate all of your social media marketing activities. This tool is perfect for marketers who work with large teams and who need to allocate ownership to various initiatives.

Our Solution

We created the Social Media Marketing Calendar to track activities, timing, type of communication and channel through which you should emit it. After the scheduling, it's all about execution!

The communications you could prepare in the 2014 version of this tool may...

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From: Demand Metric

Related topics : marketing communications social media / marketing through social media / social media tools 2014

ROI of Social Marketing Webinar

The world of social marketing ROI is still evolving. In most cases, we have to rethink traditional metrics to include the ways that people interact with social media. By leveraging peer-to-peer social engagement, marketers have to look at metrics such as brand lift, social engagement, and influencer reach.

Join Sanjay Dholakia, CMO of Marketo, Kelly Jo Horton, Senior Manager, Professional Services Social Marketing, and Nisha Ahluwalia, VP of Product Marketing at RingCentral and learn:

- How...

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From: Marketo

Related topics : social media marketing roi / social media roi metrics / social media engagement / social media management services / social media brand management

Measuring Social Media Successes & Failures (Part 2) Video by Li Evans of SearchMarketingGurus.com

In the 2nd part of this 2 part series on measuring your social media efforts - successes and failures, Li Evans of Key Relevance & Search Marketing Gurus explains 3 more tips for tracking and gauging social media strategies. Complete with screen captures of tools, Li explains Retweeting, Bookmarking, Reviews and more!

Full video transcript at http://www.SearchMarketingGurus.com

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From: storyspinner

Related topics : measuring social media success / social media measurement tools / social media marketing strategy / social media strategy / social media tips

ABS-CBN, IBM PH tie up for Halalan social media tracking

ABS-CBNNews.com has teamed up with IBM Philippines to help make sense of social media activity in the 2013 midterm elections by tapping publicly available information posted on Twitter & Facebook & check if these public engagements are mostly positive or negative. TJ Manotoc talks to ABS-CBN News social & mobile media head Arlene Burgos, Chris Howard of IBM's Big Data technical consultant growth market unit & IBM Philippines' chief technology officer Lope Doromal

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From: ANC Alerts

Related topics : social media help / social media marketing news

Measuring Success in Social Media

Darrell Heaps, a panelist at the 2012 Broadridge Connect Conference, explains why typical metrics like # of likes, followers etc. are not the best metrics to track value from social media.

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From: Broadridge

Related topics : measuring social media success / social media metrics