Marketing Case Insight 12.1: Spotify
We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
https://global.oup.com/academic/product/marketing-9780198748533
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
©Oxford University Press
From: Oxford Academic (Oxford University Press)
Related topics : social role of media / social media marketing services
B2B social marketing
Can social media give your mid-market company a competitive advantage? Find out during Virtual Perspectives, an in-depth roundtable hosted by Roger Nanney, leader of Deloitte Growth Enterprise Services. They discuss the role social media is playing in business today and why it’s important for mid-market companies to have a social presence. https://www.youtube.com/watch?v=_eSWLvlcLCQ. To learn more about Virtual Perspective, go to http://ow.ly/PnXOL
“B2B are still consumers too” says...
From: Deloitte US
Related topics : social media marketing companies / b2b social media marketing / social media marketing services / marketing through social media / social media today
What role is Social Media playing in your marketing strategies?
Chris Moloney, CMO, Scottrade
From: FastForward
Related topics : social media marketing strategies / marketing through social media / social media strategy
The Role of Social Media in Journalism
Brandon Rittiman from KUSA and Mike Lowe from WGN disagree on the role of social media in journalism.
This year's Walter Cronkite Awards for Excellence in Television Political Journalism honored 8 stations/individuals whose work exemplifies the best in broadcast political coverage. Since 2000, the award has recognized coverage that helps viewers understand who the candidates are; what the issues and ballot propositions are; how electoral choices will affect their lives; how to assess campaign...
From: USC Annenberg
Related topics : journalism and social media
Social media plays major role in national debate on police brutality
Last week, news broke on social media on the shootings of Alton Sterling and Philando Castile, and of police officers in Dallas. Platforms like Facebook Live provided audiences with a front row seat to violent and graphic imagery that sparked national debate about police brutality and race relations in America. At the same time, social media provided a platform for messages of support and pleas for unity. Hari Sreenivasan reports.
From: PBS NewsHour
Related topics : social media news / social media platforms
Data-Driven Analysis of Social Networks in the Enterprise in 2011
Palo Alto Networks presents a data-driven look at the role social networks played in the enterprise in 2011. Social media played a dominant role in enterprises in 2011 as juggernauts like Facebook and Twitter, and newer technologies such as Spotify, all made significant advances in enterprise environments and into many of our day-to-day workday routines.
For more information about the safe enablement of social networking applications, visit www.paloaltonetworks.com.
From: Palo Alto Networks
Related topics : analysis of social network data / network analysis social media
General Assembly & Hootsuite Present: Social Media Management vs. Community Management
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organization, titles which are often used interchangeably with no real understanding of the individual roles and responsibilities of each.
In this livestream, Hootsuite’s Director of Education Strategy and Newhouse adjunct professor Dr. William J. Ward will look to uncover and explain these differences.
This livestream is a great refresher for those already in social media manager and community manager...
From: General Assembly
Related topics : social media community manager / social media management company
Role of Social Media in Distribution
As times change the ways to interact with customers and build relationship with customers is changing. Social media can be used effectively to engage with customers.
From: IDTAMU
Related topics : role of media in social change
Why are Social Media different to older forms of media?
References:
Cleaver, T. (2013) Understanding the World Economy. 4th edn. Routledge: Oxon.
Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
Ebersbach quoted in Uitz, I (2012) 'Social Media- Is it Worth the Trouble?' Journal of Internet Social Networking & Virtual Communities. 2012: 1- 14.
Uitz, I. (2012) 'Social Media- Is it Worth the Trouble?' Journal of Internet Social Networking & Virtual Communities. 2012: 1-14.
Zhao, D. and...
From: Jess505922
Related topics : virtual community social networking / journalism and social media / social media network / social media internal communications / blogs and social media
Social Media SEO and Reputation Management: Interview Peter Prestipino Website Magazine
http://realstrategic.tv/FREEwebmagazine Get your FREE Quarterly Edition Of Website Magazine to learn more about Social Media SEO and Reputation Management
David Sprague from http://www.realstrategic.interviews Peter Prestipino Chief Editor of Website Magazine Inc. about Social Media SEO and Reputation Management. It's an in depth discussion on how businesses can leverage the power of online marketing and a detailed analysis on different topics on Search Engine Optimization Social Media and...
From: Real Strategic Inc.
Related topics : social media online reputation management / social media reputation management / reputation on social media / online reputation management seo / seo and social media