Convergence of PR and Paid Media
In today's fragmented media landscape, it's more difficult than ever to reach key audiences through traditional tactics. This webinar will focus on how PR and paid media are converging and working together. You will learn:
• The role of big data in ensuring you reach the right influencers
• How to identify and target specific audience segments
• How to skip the media "middle man" and take a brand message direct to consumers
• How to use digital channels to turn influence into...
From: Audience Partners
Related topics : using social media for pr
Internal social media tools play vital role in Best Places to Work list
If you want to make Fortune's list, you better not block social media at work, explains Erin Lieberman Moran, senior VP at the Great Place to Work Institute—the group that chooses the best companies to work for.
From: Ragan Communications
Related topics : social media tools list
Using social media to boost your job prospects
Increasingly, hiring managers don't just rely on a CV, cover letter and interview before deciding whether or not to offer you a position. Social media is playing a growing role too.
Is your digital footprint suitably professional?
From: Robert Half UK
Related topics : why use social media / social media jobs / manage social media
Week 14: Social Media as an Educational Tool (Advantages)
In this last installment of our weekly video posts, I discuss the role of social media as an educational tool in our patent engineering class. This video specifically covers the advantages of using both the YouTube and Twitter platforms. Thank you, Professor Lavian for an incredible and fulfilling semester!
From: rtagg190g
Related topics : social media tools for education / advantages of using social media in education
What Gatorade Teaches About Social Media Branding Innovation - Caroline Giegerich
In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. Giegerich is currently Director of...
From: Capture Your Flag
Related topics : social media brand monitoring / social media monitoring companies / social media marketing strategy example / brands using social media / social media marketing companies
.@fordschool - Sultan Al Qassemi: Social media as a change agent in the Middle East
Sultan Al Qassemi, scholar, columnist, and influential Twitter commentator talks about the role of social media as a change agent in the Middle East. September, 2011. A 2011 Josh Rosenthal Education Fund Lecture from the Gerald R. Ford School of Public Policy.
From: Ford School
Related topics : social media middle east
Interview mit Torsten Panzer aus dem Beirat der SMW
TORSTEN PANZER
Chairman PR Club Hamburg / Consultant
Torsten Panzer is chairman of the board of PR Club Hamburg and currently acting as a communication consultant, trainer and speaker specialised in PR, Word of Mouth Marketing and Social Media.
Recently he was managing partner and spokesman of the Social Media Akademie, focused on social media and online marketing training. After his studies of History, Philosophy and Economics he started his career as a trainee in a PR agency; followed...
From: SMW Hamburg
Related topics : social media online marketing / social media marketing agency / manage social media / social media ad agency / social media internal communications
Real Estate Technology Training: Present and Future Social Media Trends with Katie Lance
http://www.exitrealty.com/technology Joining EXIT Realty's VP Technology Engagement, Annette Anthony is Katie Lance, Owner/CEO of Katie Lance Consulting (https://www.katielance.com). Katie teaches how real estate agents can incorporate a smart social media strategy into their marketing plan. Learn the most important social media trends now and in the future, the role of Facebook and Instagram and how agents/brokers can leverage both of these platforms to build their business and keep in touch...
From: EXITRealtyVideos
Related topics : social media marketing future trends / social media marketing plan / social media platforms for marketing / social media strategy / social media training
2015 UNWTO & WTM Ministers' Summit - Destination Branding: new challenges in a changing market
Destination branding is an ever growing complex challenge. Social media, new business models and the empowerment of consumers all around the world have changed the rules of the game. Destination management organizations revaluate their structures and marketing strategies to adapt to the new market trends.
The 2015 edition of the UNWTO/WTM Ministers’ Summit on the theme of Destination Branding: new challenges in a changing market will focus on the changes shaping tourism markets and how...
From: World Travel Market London
Related topics : new trends in social media marketing / social media brand management / social media rules of engagement
Puneet Manchanda: Television vs. Social Media in Summer Games
Puneet Manchanda is a professor of marketing. His areas of expertise include business in emerging markets, strategy and marketing issues. How has social media changed the role of television in coverage of the Summer Games? He explained. More Michigan faculty experts on Rio Olympics: myumi.ch/JyVyj
From: University of Michigan
Related topics : social media marketing strategies