All Social Media Sites are Not Created Equal, Marlene Towns, Georgetown

Marlene Towns, Professor of Marketing at Georgetown University's McDonough School of Business

Marketers tend to lean on the two most well-known and widely used social media sites -- Facebook and Twitter. Our research shows that the two major sites appear to be used in some systematically different ways. Given marketers' frequent use of one, undifferentiated social media strategy that shares content across social media platforms, the current findings speak to the need for separate strategies...

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From: Center for Customer Insights at Yale SOM

Related topics : using social media for marketing research / social media content / marketing through social media

Social Selling University - Primer

http://socialsellingu.com/ is a series of content being developed to help sales people use social media. The telephone was invented in 1876 and was the primary tool for sales people up until the early 1980's when email was adopted for communication. These tools are staples in business communication but times are changing and sales professionals need to adapt to new tools that talk to a new evolution of customer 2.0.

Social Selling University is not like social media courses which are...

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From: InsideView

Related topics : universities using social media / using social media marketing / new social media tools / social media content / social media marketing tools

Social Media Affecting College Admissions

Last year Kaplan University conducted a survey finding more than 30% of admission officers using social media to research potential students.

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From: KEYT - KCOY - KKFX News

Related topics : college admissions and social media / universities using social media / social media research

Behind the Scenes of How Colleges and Universities Use Social Media

This is the tail-end of a longer panel session sponsored by Social Media Club Boston and hosted by Boston University. From left to right are Stephen Dill of Wheelock College (Twitter @srdill), Zachary Herman of University of Massachusetts Boston (Twitter @the_punctuation), and Jenny Mackintosh (Twitter @jennymack). Eric Stoller (Twitter @ericstoller) moderated.

Sorry for the shakiness.

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From: Ari Herzog

Related topics : universities using social media

Integrate social media into your classroom

Janni Aragon, a professor at the University of Victoria, speaks about the social media tools she uses in her classroom - and how other professors can do the same.

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From: University Affairs

Related topics : universities using social media / social media integration

Using Social Media in the Job Search: Part 1

Introducing Social Media in the Job Search. Joshua Waldman's guest lecture at Marylhurst University, April 3, 2012.

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From: MarylhurstUniversity

Related topics : social media job search / jobs in social media / universities using social media / social media social

Online and social media use in the Middle East (2016)

Northwestern University in Qatar, in partnership with Doha Film Institute, releases findings from its six-nation study of media use in the Middle East.

Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released today by Northwestern University in Qatar, in partnership with Doha Film Institute, video-centric Snapchat is now among the most...

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From: NorthwesternQatar

Related topics : social media middle east / universities using social media

Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media

Who at the university is best suited to educate students about online citizenship? How can social media be used to improve academic performance and encourage risk-taking and interpersonal growth? What’s the difference between digital identity development and personal branding?  On this episode of SA Live, host +Tony Doody interviews Rey Junco about his recently published book, “Engaging Students through Social Media: Evidence-Based Practices for Use in Student Affairs.“

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From: Higher Ed Live

Related topics : social media education for students / universities using social media / online social media / social media branding book

Emerging use of social media within workplaces - Dr Kai Riemer

Dr Kai Riemer, Discipline of Business Information Systems at the University of Sydney Business School, talks about the emerging use of social media within workplaces.

Follow his blog post at:

http://the-big-opportunity.blogspot.com.au/2012/06/social-media-and-workplace-evolution.html

Follow Dr Kai Riemer on twitter: @karisyd

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From: SydneyUniBusiness

Related topics : business using social media

The True Reasons College Students Use Social Media

Social Media Documentary:

Senior Seminar documentary about why college students use social media. All students are from Muskingum University.

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From: Luke Carmichael

Related topics : college students and social media use / universities using social media / social media social