Jennifer Aaker: Driving a Successful Social Media Campaign

Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25,000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action.

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From: Stanford eCorner

Related topics : successful social media campaign / using social media

Election 2012: Diana Owen on Social Media

Diana Owen, Associate Professor in Communications, Culture and Technology, explores the way that social media use has changed since the 2008 election.

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From: Georgetown University

Related topics : social media changed communication

5 Key Benefits of Using Social Media for Your Business

Watch the full webinar here: http://ow.ly/7crLo

In a case study format, we brought in experts talk about fictitious small business owner, "Al" of Al's Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline.

In this clip, Mana Ionescu, Founder of Lightspan Digital (a digital marketing company) talks about the 5 key benefits of using social media for your business.

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From: EnMast Business Owner Community

Related topics : benefits of using social media for business / benefits of social media marketing for business / social media marketing companies

How to Understand and Influence Your Audience Using Social Media Strategies Correctly-Production

This discussion covers the how to effectively engage social media listening, analysis and processing tools and services into a political campaign.

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From: 360SAMPolitics

Related topics : social media audience analysis tools / social media listening tools / social media listening strategy / social media audience engagement

How To Build An Employment Brand To Attract the Best Talent on Social Media

Zapar, the "Most Connected Woman on LinkedIn" and Zappos' candidate experience & engagement czar, will share her social media secrets, best practices and actionable tips for building a world class employer brand.

In this session we discussed:

Real world examples of the power of driving a magnetic employer brand through social media and professional networks

Actionable insights, expert tricks and helpful tools for building and refining your social branding strategy today

A look at social...

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From: Recruiting Blogs

Related topics : social media brand building / social media branding strategy / social media brand management / social media today / social media management tools

How to work Digg Social Media Site by Shavell Spencer

This is a basic tutorial about how to use "Digg" social media site for my LIBR 151 class. Please Like & Share!!!!!!!!!!!

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From: ChevyShavell

Related topics : social media sites / social media basics / social media tutorial / using social media

How To Use Social Media To Get A Job

The credits crunched, the recession is biting and certain jobs are getting harder and harder to come by, especially by the traditional means of finding employment. To get ahead of the game you need to utilize the social media world in your quest for another job. That's right, Facebook, Twitter and Linkedin can all help you to find that next pay-check... here's how!

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From: Videojug

Related topics : jobs in social media

Social Media Marketing Specialist in Delaware

Social Media Marketing Specialist in Delaware. Online presence is increasingly being weighted by social media trends. A business can no longer afford to simply create the best product or service; it has to be likeable too! By using a variety of multimedia tools, blogging, encouraging online reviews and social networking, your company can broaden its reach and generate business in new forums. Famous WSI Results can help your business connect with the social media marketplace through proven and...

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From: AISInc2010

Related topics : social media marketing specialists / social media online marketing / search engine marketing social media / using social media marketing / social media help

The AP's Plan to "Manage the Noise" of Social Media on Election Night

The AP's Plan to "Manage the Noise" of Social Media on Election Night from Beet.TV. Like this? Watch the latest episode of Beet.TV on Blip! http://blip.tv/beettv/watch

With social media to create great deal of "noise" and "a confusing time for alot of people" around the election returns, the Associated Press is telling its staffers not to share the race calls by other news organizations, says Eric Carvin, Social Media Editor in this interview with Beet.TV In this interview, Carvin also speaks...

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From: BeetTV

Related topics : news organizations using social media / manage social media / social media plan / social media report

2012 CoSIDA Convention Social Media Engagement- What is working and trending

Using best practices and case studies from intercollegiate athletics, the discussion focuses on what is - and is not - working today in athletic social media; making sure stakeholders are getting content from you that they cannot get elsewhere; how to best engage and listen to your audience; and best use of your athletic staff manpower to manage social media.

Presenters: Ronnie Ramos, NCAA Managing Director of Digital Communications; Dana Thomas, NCAA Assistant Director of Social Media...

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From: cosidatube

Related topics : sports management and social media / manage social media / social media listening strategy / social media today / social media trends