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33 selected videos
Social Media Challenges from Supermarket Guru (Ep 3) - Vitrue Social Marketing Minute
Supermarket Guru discusses social media challenges with Vitrue - The biggest challenge in social marketing is not the metrics but really keeping up with the technology. This technology is moving so rapidly. You need to constantly look at what's going on, how to use it effectively, and how to bring it together so we aren't duplicating our efforts.
Related topics : social media marketing guru / marketing through social media / social media metrics
UT Austin Ep 2 - Social Media Data Mining - Vitrue Social Marketing Minute
UT Austin discusses social media data mining and analytics with Vitrue - Personally, I am overwhelmed by the amount of data that I can mine from social media. I've had to concentrate on what is really important to UT Athletics. Learning what that is has taken some time. I would like to be able to better quantify if a ticket sale came from a particular tweet or Facebook post. It would be really nice to have a tool where I can guarantee that our efforts are leading to ticket or merchandise sales.
Related topics : marketing through social media / social media analytics tools
B2C and B2B Social Media Marketing from Supermarket Guru (Ep 6) - Vitrue Social Marketing Minute
Supermarket Guru discusses B2C and B2B social media marketing with Vitrue - Supermarketguru.com is geared toward consumer, and then the Lempert report is the opposite. We are telling the industry what's on the consumer's mind. With social media we combine both and let both sides know what the other is thinking.
Related topics : social media marketing guru / marketing through social media / social media social
Vintage Wine Estates Ep 7 - Social Media Blogs to Follow - Vitrue Social Marketing Minute
Vintage Wine Estates discusses social media blogs with Vitrue - There are a lot of blogs and social media experts out there and I try to keep a broad list of ones that I follow. I do follow some big names like Mashable, Social Media Examiner, Ad Age, but then also others specifically in the wine space like Wine Industry Insights.
Related topics : blogs and social media / marketing through social media / social media expert / social media list / social media social
Social Media Objectives from Bullfrog Media (Ep 1) - Vitrue Social Marketing Minute
Social Media Objectives from Bullfrog Media - What a client thinks is there goal oftentimes is not their actual goal. A client might say I want a certain number or followers or fans, but their real goal after digging deeper is to move product. You can have a million followers of very low quality or 50 very loyal followers who have large networks of their own. The smaller number of loyal followers is much more valuable.
Related topics : marketing through social media / social media social
Social Media Thought Leadership from Supermarket Guru (Ep 10) - Vitrue Social Marketing Minute
Supermarket Guru discusses social media thought leadership with Vitrue - It's a challenge today to keep up with everything that's going on. What I have to do is not only to read the blogs, but I have to constantly Google every aspect of everything that I want to know every single day. My challenge is to be able to gather all that information and synthesize it into what our consumers and our b2b readers need to know about the food world and consumer trends.
Related topics : social media marketing guru / social media today
What Social Media Fans Want from Supermarket Guru (Ep 8) - Vitrue Social Marketing Minute
Supermarket Guru discusses what social media fans want with Vitrue - The world has changed. People what to know what's going on in the world today. Social media has sped up the process and also enabled us to get our message out there to millions of people in minutes.
Related topics : social media marketing guru / how has social media changed the world today / marketing through social media / social media social
Social Media QR Codes & Geotagging from Supermarket Guru (Ep 5) - Vitrue Social Marketing Minute
Supermarket Guru discusses social media qr codes and geotagging with Vitrue- Certainly we are looking at the Geo-tagging. I think there is a huge opportunity for QR codes as well. To have a product with a QR code and then be able to see a video, not necessarily about the product but what other people have to say about that product. And then being able to tie into YouTube where different people have posted their own reviews.
Related topics : social media marketing guru / marketing through social media
Barracuda Ep. 3 - The Future of Social Media - Vitrue Social Marketing Minute
Barracuda discusses what it looks to get out of the future of social media with Vitrue - Similar to Klout, we would really like to be able to find who are key influencers are and how they are engaging with our content. It would really help us generate content that is exactly what our audience wants, is shareable, and drives more friends and followers to our brand. So far, you can piecemeal everything together and get what you're looking for. It's better than doing it in excel but a tool that...
Related topics : social media future / future of social marketing
Microsoft Ep. 8 - Social Marketing Research - Vitrue Social Marketing Minute
Social Marketing Research from Microsoft - What's out there now that's available to us is overwhelming. It's hard to even weed through and find what's valuable. I look in all the typical places: Mashable, Wired, Techcrunch, our key competitor brands. Again, I go back to social being a model of real life. It's a way we spend our ways in a connected way digitally. What really interests me is what's not just happening in the digital space but also what's happening in the rest of everyday life. We...
Related topics : social marketing research