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Luxury brands turn to digital platforms
Digital Marketing News;
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Top-end brands are starting to appeal to affluent consumers successfully for the first time on digital platforms.
A new study from LuxHub reported that the most relevant information sources used by this demographic during the path-to-purchase were the physical boutique experience and boutique window displays.
But in third place for the first time was official brand websites, which 54% of affluent buyers used before buying.
It was also revealed...
Related topics : social media middle east / luxury brand social media marketing
Leading Russian Social Network App Blocked by Google
VKontakte's app has been removed from the Google Play app store, social media use has dropped dramatically in South Korea over the last year, and global content marketing is growing rapidly.
Related topics : social media marketing apps / google social network
Russia's social network VK has stormed ahead of TV: Global Marketing News
Russia's social network VK has stormed ahead of TV in an audience battle; the UK lets the rest of the world into its secret to international success; and WeChat has 549M monthly active users.
Related topics : global social networking market / social marketing network