Why going viral is not enough: the shape of effective ...

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What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it prompts. In doing so they can report on the additional reach that social media generates, they can claim...

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Date: 2017-03-10 06:11:50
Website: http://www.tnsglobal.com

Related topics : failed social media marketing campaigns / social media marketing campaign plan / social media viral marketing campaign / social media marketing campaign / successful social media campaign

Social Media Marketing | Digital & Internet Marketing Agency

We're not 'just another agency' trying to ride the wave of interaction on the World Wide Web - we were there when it was merely a ripple, and we've stuck around. We're that good.

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We take your whole bag of tricks - your key messages, your core values and your online and offline brand and find ways to seamlessly merge those assets into loyal, actionable consumer behaviour. We analyse and...

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Date: 2017-02-15 16:14:39
Website: http://www.hooplah.com

Related topics : internet advertising and social media as a marketing communication tool / social media marketing agency / using social media as a market research tool / social media market research tool / social media marketing tool

What is social media marketing (SMM)? - Definition from ...

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

One of the key components of SMM is social media optimization (SMO). Like search engine optimization ( SEO ), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting...

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Website: http://whatis.techtarget.com

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How South Africa Uses Social Media | Inbound

You are here: Home / Social Media / How South Africa uses social media

How South Africa uses social media

February 10, 2014

by Kelly Smith Ossaga Leave a Comment

Towards the end of 2013, World Wide Worx and Fuseware released their latest statistics on the state of social media in South Africa: The most popular platforms, and how subscribers are using them to communicate.

While some of the results...

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Website: http://inbound.co.za

Related topics : africa social media / using social media marketing / brands using social media / business using social media / social media marketing strategies

Nailing Your Social Media Sales Pitch | Search Engine People

Nailing Your Social Media Sales Pitch

Nailing Your Social Media Sales Pitch

On my previous Search Engine People post, I walked you through the keys to the SEO sales pitch . Now let's take a look at the best way to approach your social media sales pitch. There are four different elements we'll need to cover:

Understanding of social media goals

Analysis of current social media assets

Analysis of...

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Website: http://www.searchenginepeople.com

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HNN - Top hotel brands share social media tactics

Top hotel brands share social media tactics

28 DECEMBER 2012 7:47 AM

Executives from Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western International shared the strategies that helped them dominate the social media landscape in 2012.

REPORT FROM THE U.S.--As social networks evolve and consumers' online patterns continue to shift, brands consistently must adapt...

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Website: http://www.hotelnewsnow.com

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Hispanic Millennials require New Marketing Strategies

Hispanic Millennials by the numbers. What are they like and how do they differ from other Hispanics or other Gen Yrs? Read on.

(The Hispanic Millennials require New Marketing Strategies article has been updated on 2015)

Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers...

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Website: http://hispanic-marketing.com

Related topics : new media marketing strategies / hispanic media marketing / online media marketing strategy / media marketing strategies

Mini-MBA: Social Media Marketing - Rutgers Business School

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

Analyzing social media marketing opportunities    

Exploring the behavioral and...

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Date: 2017-03-09 21:44:52
Website: http://www.business.rutgers.edu

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7 Best Practices of Cause Marketing on Social Media

Categories: Internet Marketing , Social Media

This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...

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Website: http://www.standardmarketing.com

Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign

Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

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Date: 2017-02-21 15:56:13
Website: https://en.wikipedia.org

Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively

LevelTen Interactive - Dallas Website Design | Drupal Web ...

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About LevelTen

We're LevelTen, a Dallas, TX web design, development, and marketing agency. We offer a unique agile approach to strategy, development, and internet marketing services with a focus on data-driven decisions; results oriented...

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Date: 2017-03-10 09:24:08
Website: http://getlevelten.com

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804-741-6776 - Big Oak - Richmond Internet Marketing, SEO ...

From SEO to Social Media to Inbound Marketing solutions, Big Oak offers creative ideas and proven strategies to help your business have success on the Web. Since 2004 we have...

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Date: 2017-03-10 11:19:32
Website: http://www.bigoakinc.com

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SocialStories | Social Media Marketing

OUR STORY ...The world's leading tourism brands selects BrandStory Asia!

 

Established since 2003, BRANDSTORY is an award-winning tourism marketing agency drawing talents from the Asia's cosmopolitan cities of Shanghai, Hong Kong, Chengdu, Guangzhou and Singapore, as well as the capitals of Beijing and Taipei.

 

An agency of charismatic storytellers, BRANDSTORY employs a strategic mix of...

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Website: http://www.socialstories.asia

Related topics : travel industry social media marketing / social media marketing success stories / integrated marketing communications social media / social media network marketing services / social media marketing agency program

Creative Marketing Manager Job Description

Creative Marketing Manager job description

free-job-descriptions.com provides a free database of job descriptions.  Whether you are writing a job description, need to better understand a job, or are thinking abut your career, free-job-descriptions.com is for you

Job Summary

Main responsibilities-Creative Marketing Manager job description

Knowledge, Skills and Abilities-Creative Marketing Manager...

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Website: http://free-job-descriptions.com

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Date: 2017-03-10 07:27:52
Website: http://www.hult.edu

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Social Media for Travel Industry - E-Learning - English ...

Social Media for Travel Industry - E-Learning - English

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This "how to" eLearning course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and,...

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Website: http://www.iata.org

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Strategy-Plus - Online Marketing Agency | Inbound Marketing

#1 RANKED ONLINE MARKETING AGENCY IN THE MIDLANDS

(source Google September 2016)

We are a Birmingham based Online Marketing agency specialising in anything to do with the Inbound Marketing . We have been designing and developing websites since 1997 and believe in staying one step ahead of the industry due to the rapid...

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Website: http://www.strategy-plus.net

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Digital Agency | Website Design | Social Media Marketing ...

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Digital Marketing is a way for your business or brand to reach an audience that isn't necessarily reachable through traditional marketing methods.

At ATKASA we have devised strategies and designed systems to maximise the effectiveness of Digital Marketing efforts. Full infrastructure integration means that we have a 360-degree view of our clients' potential surroundings and thus...

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Digital and Social Media Marketing Strategies

Proliferation of digital devices, mobile platforms and applications means there is a dire need to move from traditional to new methods of marketing. The advantage with digital is that it...

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Date: 2017-03-10 07:08:46
Website: http://www.isb.edu

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Why Social Media Advertising Is Set To ... - Marketing Land

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015,�just ten years later.

Online advertising is a natural choice for modern businesses, but after the decline of the banner ad ,...

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Date: 2017-03-10 00:06:02
Website: http://marketingland.com

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Do's and Don'ts of Using Social Media for App Marketing

That social media plays an important role in mobile app marketing is an understood and acknowledged fact. This aspect of app marketing especially helps developers who are on a tight budget. Social media helps you reach a much wider, sharply targeted audience, who are bound to be interested in what you have to offer to them. Not only that, social media also helps bring you more potential...

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Website: https://www.lifewire.com

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Social Media Director Job Description - Social Media ...

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Following on from my blog post about defining Online Community and Social Media job descriptions , here is a generic Social Media Director job description template.

These job description templates are written with the assumption of a hierarchy of Manager, Head of Department, Director. If the role manages a team or includes strategic or budgetary control, responsibilities can be taken...

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Social Media and SEO: 5 Quick Wins to Increase Your Reach

As social media and SEO have evolved over the years, they've become increasingly intertwined--and it's not hard to understand why. Social media focuses on, and encourages, engagement and real conversations between people online. SEO focuses on how people are looking for information and solutions to their problems online. In both cases, brands succeed by connecting with these desires authentically...

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SEO Services India, SEO India, SEO Company India, PPC ...

Techmagnate - SEO Services and Digital Marketing Agency in India

Techmagnate is India's top digital marketing and SEO services company. We are based in New Delhi and we provide full-suite Internet marketing services. From conceptualization and strategy to final-stage execution, we implement your entire digital marketing strategy. Because we adopt a 360° approach to digital marketing, our services include Web Design, SEO , Social Media Marketing, Pay-Per-Click Advertising and Application Development.

Why choose Techmagnate for SEO Services India?

1. We are a respected company for SEO Services India and believe in...

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Website: http://www.techmagnate.com

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Wenstrom Communications - Marketing and Advertising

Wenstrom Communications has built a

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planning and buying services for local, regional, and national accounts.

We're a team of seasoned professionals that partners with our clients to assist them in their strategic planning process. That strategic process includes developing a thorough understanding of the business including the establishment of...

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Date: 2017-02-20 17:00:45
Website: http://www.wenstrom.net

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Online Marketing Resources, Marketing Strategies - Market ...

See all Marketing Smarts Podcasts

Market Research online seminar broadcasts from the best minds in marketing

Tune In to the Voice of the Competitor

Broadcast on Mar 5, 2015 with Sean Campbell

In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...

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Website: marketingprofs.com

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Social Video: Trends & Tips for Social Video Marketing

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc... are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like...

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Website: http://tubularinsights.com

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Sprout Social - Wikipedia

History[ edit ]

In late 2009, current Sprout Social CEO Justyn Howard was employed at an enterprise software company and was looking for a tool that would help him use social media to connect and communicate with customers. He found that the current solutions in the market focused on consumers and lacked the business layer that would make social media really work for brands. Therefore, he decided...

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Date: 2017-02-15 04:50:13
Website: https://en.wikipedia.org

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Top Social Media Conferences in 2015 - Firebrand Group

Where: Tampa Marriott in Tampa, Florida

Cost: $1,097- $1,697

Speakers: Jessica Randazza of Dannon, Daina Middleton of Twitter, Karianne Stinson of Priceline

Conference Hashtag: #SocialFresh

2) INBOUND

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. With four days of inspiring events filled with Inbound experts, innovative talks, and...

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Website: http://www.firebrandgroup.com

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Social Media vs. Traditional Media: Which One Is For Your ...

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited...

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Website: http://tweakyourbiz.com

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Social Media Academy - Education & Research for applied ...

Social Media Master Program

Social media strategy development, hands on experience with tools and working on an enterprise level project case.

 

Buzz Marketing Master

Creating high impact Buzz...

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RepIndia: Best Digital Agency, ORM, SEO Services, Social ...

Scroll Down

Our belief is that communication today is led digitally. We empower brands by helping them build their digital real-estate; creating engaged communities online and offline. And through true interactive experiences, our brands and...

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Website: http://www.repindia.com

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You Find Ltd.| SEO company | Optimize to Maximize ...

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YouFind is an interactive digital marketing agency having dedicated marketers that aim to provide customized marketing solutions to our clients. We incorporate the power of social media and other internet-related media to deliver our digital marketing strategies in the best of ways.

So why choose us? Well to start with, YouFind Ltd has 10 years of broad experience in this field of digital...

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Date: 2016-12-23 03:39:26
Website: http://www.youfind.hk

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Atlantic Health Solutions

At Atlantic Health Solutions, we strive to be unlike your average marketing agency because when it comes to healthcare niche knowledge is key. We know what works because we've been in medical marketing for over 20 years. With traditional marketing groups, there's always a learning curve when it comes to learning how patients engage with physicians, how they search online and how to message to...

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Website: http://www.myatlantichealthsolutions.com

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What is Social Media Management, and Why Should You Care?

What is Social Media Management, and Why Should You Care?

By Laurie McCabe | Posted March 04, 2010

Social Network Marketing Meets Small Business

What is Social Media Management?

As described in the article, “ What is Social Networking, and Why Should You Care ,” Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume...

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Website: http://www.smallbusinesscomputing.com

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10 Steps to Marketing Plan Success - Dex Media

Dex Media Home » Blog Home » Local Marketing » 10 Steps to Marketing Plan Success

10 Steps to Marketing Plan Success

by Daniel Kehrer

You've probably heard it before: Much like having a business plan is crucial to launching and growing a business, having a marketing plan is critical to reaching customers and selling successfully.

OK, great. But now what? How can you create a marketing plan...

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Website: http://www.dexmedia.com

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Ad Results Media, LLC ™ | Integrated Marketing | Data ...

 

Radio / Podcast

  Ad Results Media is the preeminent endorsement advertising firm in the US. Leveraging our strong relationships within AM-FM radio, US network radio and podcasting, we connect advertisers with the world's most high-profile news, sports and entertainment creators. By combining comprehensive strategy development, flawless campaign execution and our deep analytical skillsets,...

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WHAT IS MARKETING AUTOMATION?

Why Does Marketing Automation Fall Short?

When there's no top-of-the-funnel foundation put in place to support middle of the funnel marketing automation. Many marketers invest in marketing automation before they have fertile ground for advanced lead nurturing campaigns to blossom. Marketers won't have the ingredients they need for effective marketing automation until they have both a steady flow...

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Website: https://www.hubspot.com

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#1 Search Engine Optimization Internet Marketing Firm ...

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Search Engine Projects (SEP) taught me that it didn't matter how amazing my site was if it wasn't being seen. This was a huge eye-opener for me. Search Engine Projects (SEP) has great customer service and a knowledgeable staff that work tirelessly to optimize every...

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Date: 2017-03-10 06:14:48
Website: http://www.searchengineprojects.com

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Data-Driven Social Media Management, Marketing ...

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What Our Customers Are Saying

SocialFlow has helped us get a grip on what our social media activity is, establish control in terms of who is doing what when, and, more importantly, it is helping us become more effective as we engage on the social media platforms.

Ralph Rivera, Director of Digital, BBC

As a news organization that doesn't sleep -- that has content late night, early mornings, weekends, all around the clock --it was really important to our social media strategy to post content in that time. We found that SocialFlow's scheduling and optimization tools are the best way to do that.

Tara Abell, Social Media Editor, New York...

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Digital marketer job profile | Prospects.ac.uk

Add to favourites

If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer

Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer.

Key areas...

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Website: https://www.prospects.ac.uk

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Dragonfly Marketing - The Exceptional Marketing Company

We create solutions

B2B Marketing

B2B marketing is highly specialised and sometimes downright tricky. Leveraging the power of digital marketing and B2B avenues can result in high ROI.

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Taking a company into the future requires an effective digital marketing approach. From social media to advertising and development , online strategy is crucial.

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Website: http://dragonflymarketing.co.za

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Marketing mix modeling - Wikipedia

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...

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Date: 2017-02-26 23:18:54
Website: https://en.wikipedia.org

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Creative web design & digital media agency in Wales | S8080

S8080 is an independent web design and digital agency established in 2000 based in the UK. Our core areas of expertise are web design, web development, web usability, branding, digital marketing, SEO and mobile and app development.

We are on the Cabinet Office Crown Commercial Service

G-Cloud framework for Drupal, Umbraco and EPiServer UX,...

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Date: 2016-11-08 09:38:31
Website: http://www.s8080.com

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SEO Craft - SEO Services Provider Company Delhi, Gurgaon India

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Best Digital Marketing SEO/SMO/SEM/ORM/PPC Services Company Delhi,Gurgaon,Noida,Faridabad

SEO Craft is well organized company in India aims to provide complete package of Internet Marketing Management. Web world has given us more and more opportunities to explore that we do not have sufficient time to explore the web world. Our searches restricted upon our thinking level...

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Website: https://www.seocraft.in

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Handbook on E-marketing for Tourism Destinations – Fully ...

The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.

This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search...

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Date: 2017-03-10 07:23:15
Website: http://www2.unwto.org

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Defining a hotel digital marketing strategy - GuestCentric

Digital marketing for hotels is becoming increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities and pricing, but now are also expected to compete for guests in new channels and digital communities that emerge every day. Hence, many hotel managers are asking themselves how they can expand their brand online while still having the time to run their...

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Website: http://www.guestcentric.com

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Media Director Job Description | Americas Job Exchange

Media Director

Job Summary

Responsible for managing the media department, including media buying and planning initiatives. Devises plans for media buying, places ads, and ensures ad buying stays within budget.

Primary responsibilities

Attend strategy meetings and brainstorm on media buying initiatives and suggestions.

Discuss projects with clients.

Train and supervise media department employees.

Coordinate launch of media campaigns with marketing, communications, and sales departments.

Decide how best way...

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Website: http://www.americasjobexchange.com

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Home | DemandQuest

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