Digital Native Advertising Playbook 2015

Native is one of the hottest topics in digital media, flourishing across social media, content portals, news properties, video-sharing sites and streaming services. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 bn to $5 bn by 2017.

This deck is designed with the intention of formally showcasing the current Global Native Advertising landscape.

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From: archana jhangiani

Related topics : social media ad spend emarketer / advertising on social media sites / social media content / social media news

Video and social are success factors in Indian advertising

Digital Marketing News;

http://webcertain.tv

Digital advertising spend in India has moved dramatically towards video and social media.

After eMarketer predicted that the country’s ad market would pass the 1 billion US dollar mark by 2017, research by IMRB International has shown how spending tendencies have changed in the past four years.

The analysis shows that the largest increase in spend has been seen in video advertising; in 2012 only 5% of budgets were attributed to video, whilst in...

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From: Webcertain TV

Related topics : social media ad spend emarketer / social media advertising spend / social media marketing in india

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