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Social Media for Real Estate Agents: 21 Tips
Are you a real estate agent? Does social media scare you?
The best real estate marketers think of social online like they do social offline!
Social media provides a way to further connect with your local clients and groups and boost your real estate marketing efforts. Social can build trust, and spread your marketing through friends of friends.
But how do you do it?
In this article I'll give you...
Website:
http://blog.wishpond.com
Related topics : social media marketing ideas for real estate / using social media marketing / social media marketing ideas facebook / social media marketing services price list / social media online marketing
Lobster: the search and marketplace for social media ...
Blog
37 BILLION PHOTOS & VIDEOS
Download original content from social media without worrying about copyright. Photos from just £1.19 (or 33p with a subscription). Bigger than...
Website:
https://lobster.media
Related topics : social media content / original social media / social media marketplace / social media search / social media connection
9 Mistakes I Made When I Started With Social Media Marketing
Home / Post / 9 Mistakes I Made When I Started With Social Media Marketing
9 Mistakes I Made When I Started With Social Media Marketing
Susanna Gebauer
Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things....
Date: 2017-03-10 06:27:21
Website:
https://blog.thesocialms.com
Related topics : 9 social media marketing mistakes / social media marketing mistakes examples / social media marketing mistakes / free social media marketing online course / social media marketing success stories
Sports and Social Media [INFOGRAPHIC] | GMR Marketing
Latest News
Sports and Social Media [INFOGRAPHIC]
Now, more than ever, sports fans are using social media to stay connected with news outlets, sports personalities and each other. To get a better understanding of this phenomenon, our GMR research team took to the virtual stands...
Website:
https://gmrmarketing.com
Related topics : sports and social media infographic / sports fans and social media / sports and social media marketing / sports and social media news / sports and social media
What are the Different Types of Social Media Tools?
These 10 facts about space will blow your mind
Social media tools are increasingly popular ways for people to keep in touch with friends and family, get their news in a quick and easy format and make connections with new friends around the world. From Twitter to Facebook and Digg to de.icio.us, there are a variety of different social media tools that can help streamline the online experience and...
Website:
http://www.wisegeek.com
Related topics : make your own social networking site like facebook / social media types tools / new social networking sites like facebook / social media network sites / social media networking sites business
Use of Social Media | Electoral Commission
This page provides you with an overview of the rules around the use of social media, such as Facebook and Twitter, by candidates, parties and others in an election campaign. More information about the election campaign rules for candidates, parties and third parties can be found in the Candidate Handbook , Party Secretary Handbook and Third Party Handbook .
Exemption for personal political...
Date: 2017-03-10 10:01:39
Website:
http://www.elections.org.nz
Related topics : post social media / social media advertising examples / advertising on social media sites / social media advertising costs / social media advertising campaigns
5 social media trends that are changing Asia | World ...
Each year, the world's biggest online shopping day isn't Black Friday or Cyber Monday, it's Singles Day, a Chinese holiday in November when young people celebrate (or lament) being single. On Single's Day last year, the Alibaba group conducted $9.3 billion in commerce through its marketplaces in just 24 hours, blowing away all online sales records . Nearly 50% of sales volume was via mobile, up...
Website:
https://www.weforum.org
Related topics : integrated marketing communications social media / list of social media platforms 2014 / social media listening platforms / how social media changed the way we interact with the world / social media changed the world
What is social networking? - Definition from WhatIs.com
cognitive bias
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals, often through social media sites such as Facebook , Twitter , LinkedIn and Google+ .
Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected online communities (sometimes...
Website:
http://whatis.techtarget.com
Related topics : social media networking sites business / social media networking sites definition / social media platforms for business / social media network definition / social media network sites
Storytelling: Cornerstone of Social Media Marketing Success
Click here to download our FREE Crazy Value Twitter Cheat Sheet. Prepared for a real client, real data, real expertise!
Many social media efforts fail for lack of good content
A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your...
Date: 2017-03-10 07:26:14
Website:
https://blog.thesocialms.com
Related topics : social media marketing success stories / social media marketing ideas for business / articles on social media marketing for business / free social media marketing online course / free social media marketing courses
Using Social Media in Your Church | The Exchange | A Blog ...
The rise of social media has provided for churches both challenges and opportunities. Long-lost connections have been restored giving way to extra-marital affairs. Marriages have suffered as one spouse or the other has been lost in a world of faux-farms, patience challenged fowl, or tales of crushed candies. "Fasting" from social media has become as common as nuns staying away from romance or...
Website:
http://www.christianitytoday.com
Related topics : social media sites like facebook / church social media / advantages of using social media for students / why use social media / using social media
107 Proven Real Estate Marketing Ideas - Placester
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We've rounded up a list of 107 of the best...
Website:
https://placester.com
Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively
Internet Marketing Company | Leading Digital Marketing ...
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is...
Website:
http://www.internetmarketinginc.com
Related topics : companies that use social media marketing effectively / search engine marketing social media / search and social media marketing for international business / social media marketing campaign plan / social media marketing degree online
Simple & Affordable Social Media Management | Agorapulse
Manage all social media messages in one place. Schedule and publish content.
Get stunning reports.
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Run Contests, quizzes and promotions
Stats & Reporting: measure everything
Learn how you stack up against competitors
Our Happy Customers
Social Media Inbox: get to inbox zero
Welcome to the first social platform to offer inbox zero features for your...
Website:
https://www.agorapulse.com
Related topics : social media management tools / manage social media / free social media monitoring tools facebook / social media network / social network management
Top Ten Social Media Aggregators - InventorSpot.com
As the popularity of social media has grown, so have the number of networks to update and track across platforms. What is right for you?� How can you better manage all your content and networks under one umbrella service? For the hundreds of thousands of businesses that have made the move toward incorporating social media into their business - the guiding principle should be - streamline,...
Date: 2017-01-24 17:55:48
Website:
http://inventorspot.com
Related topics : social media aggregator / top social media networking sites / social media networking sites business / new social media sites like facebook / social media sites like facebook
The Influence Of Social Media On The Buying ... - UK Essays
The Influence Of Social Media On The Buying Behavior Media Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The objective of this project is to study the influence of social media on the buying behavior of the people. The main focus of this study is to understand the buying...
Date: 1970-01-01 00:00:00
Website:
https://www.ukessays.com
Related topics : social media networking websites / conservative social media networks / social media network definition / social media network marketing services / social media network marketing
Border Protection's Social Media Proposal Comes Under Fire
A controversial federal proposal, currently up for public debate, asking people visiting the country under the visa waiver program for their social media handles has been criticized by civil liberties advocates as going too far and by counterterrorism experts and lawmakers as not going far enough.
The proposal, submitted to the Federal Register by the U.S. Customs and Border Protection agency...
Website:
http://www.nbcnews.com
Related topics : social media proposal example / social media public relations / social media agency network / social media agency / social media proposal
Social Media News Release Template Step-by-Step Guide
� [ What is this? ]
2011-10-05
The media landscape has changed dramatically over the last five years and we've seen a sudden jump in adoption of social media tools by journalists in just the last year. There are several companies and organizations that do regular surveys of how journalists are using social media and the 2011 surveys show a sharp rise across the boards. Online and social media...
Website:
http://news.press-feed.com
Related topics : social media news release template / social media news release format / news organizations using social media / news organization social media / social media news
Social Media & PR Strategy in 3 Steps - Digital Public ...
Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:
Authenticity/personality - the world and web crave it
It scales - popular brands just get more popular
Long-term storytelling - build a permission asset
Leverage - digital PR is your social...
Website:
http://www.toprankblog.com
Related topics : using social media for pr / social media in pr / online pr social media / social media pr / companies that don't use social media effectively
Has social media changed the way we speak and write ...
Has social media changed the way we speak and write English?
Wil - 05/02/2014
There's no denying that social media has transformed the way we interact with each other. From sharing our thoughts and photos to planning a night out, most people tend to organise their social lives, or at least have it significantly influence them, through some form of technology-based engagement. But, has this shift...
Website:
http://englishlive.ef.com
Related topics : has social media changed the world of language / social media changed communication / how social media changed the way we interact with the world / social media change our life / social media changed the world
4 deft ways hospitals use social media | Healthcare IT News
4 deft ways hospitals use social media
Healthcare organizations are plugging in and finding many ways to connect with their custormers
04:28 PM
Share
The Mayo Clinic ranks No. 1 for Twitter, with more than half a million followers. Cleveland Clinic is third on YouTube, with nearly 3 million views. And the University of Texas M.D. Anderson Cancer Center, in Houston, Texas, ranks 30th on Flickr,...
Date: 2017-03-10 10:26:31
Website:
http://www.healthcareitnews.com
Related topics : should healthcare organizations use social media / healthcare organizations using social media / news organizations using social media / organizations that use social media effectively / organizations using social media
Social Media Marketing Tool For Reputation Management ...
Social Reputation Management at Your Fingertips
eBuzz Connect[TM] is an award-winning online reputation management system perfect for the hospitality industry. The tool delivers a single interface for monitoring all major hotel review websites and social media communications, enabling clients to interact with consumers across multiple channels. Through this social influence,...
Website:
http://www.milestoneinternet.com
Related topics : social media reputation management tools / social media online reputation management / hotel social media reputation management / social media reputation management / social media and reputation management
Privacy Policy | USAToday
The social media services' use of the shared information will be governed by the social media services' privacy policy and your social media account settings, for which we have no responsibility or liability. If you do not want your information shared in this way, do not log into the Services through a social media service and do not connect your social media account with the Services.
If you...
Website:
http://static.usatoday.com
Related topics : social media services company / social media services list / social media services / service provider social network / social media policy examples
Syllabus for Social Media and Branding - Harvard University
MGMT E- 6657 - Social Media and Branding
Course Syllabus - Spring 2016 (24469)
Course Day, Time and Format
Day and Time: Thursday, 7:40-9:40 PM
Location: Web conference
...
Website:
https://canvas.harvard.edu
Related topics : social media marketing course syllabus / social media course syllabus / social media branding strategy / social media branding for business / free social media marketing online course
Journalism and Social Media: 15 Examples Worth Learning ...
5. Alabama Meterologist Uses Social Media During Tornadoes
Alabama meteorologist James Spann attracted a huge following on Facebook and Twitter during and after tornadoes hit Alabama in 2011. He did so by being approachable, available and helpful. Thousands of people sent him questions and reports through these accounts. He created three hashtags: #WeAreAlabama, #ALNeeds, and #ALHaves so that...
Website:
http://sustainablejournalism.org
Related topics : news organizations using social media / organizations using social media / business using social media / why use social media / using social media
Social Networks for Students and Teachers | Common Sense ...
Social media and social networks, from Facebook to Snapchat to Twitter and beyond, are an increasingly important part of how we communicate and connect day to day. They're key for staying in touch and up-to-date as well as contributing to our world and being creative. Many...
Date: 2017-03-10 00:32:33
Website:
https://www.commonsense.org
Related topics : social media networking websites / social media network / students social network website / students social networking / students social network
The Best Social Media Sites for Business Content Marketing
New research indicates that the best social media sites for business content might not be the ones that you would immediately expect. All social media sites have their own unique functions, and you need to think about the way your content fits in to help achieve the maximum levels of success.
Popular Social Media Sites
Social media networks of all types are popular as more and more people begin...
Website:
http://groovedigitalmarketing.com
Related topics : social media networking sites business / new social media sites like facebook / social media network sites / popular social media sites / social media sites like facebook
Social Media Toolkit - VUMC Social Media Policy ...
Blogs
Social media content that is hosted internally and protected by VUNet ID/Password
2. Institutional representation via online social media platforms can only be initiated and authorized through efforts of the Strategic Marketing department, and the Vanderbilt School of Medicine and the Vanderbilt School of Nursing. Any sites or pages existing without prior authorization as required...
Website:
http://ww2.mc.vanderbilt.edu
Related topics : internal social media policy / social media marketing policy / social media participation policy / social media policy / post social media guidelines
Mike Salvaggio – Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
In this latest edition of " Ask the Reputation Management Expert ", we get to talk with Mike Salvaggio who has a decade of experience in the world of SEO and helping individuals and brands of all sizes rank higher in the search results to better control their online reputation.
Owning the...
Website:
onlinereputation.com
Related topics : social media online reputation management / social media branding for business / online reputation management expert / social media reputation management / social media and reputation management
Social Media Bubbles PowerPoint Template - Templateswise.com
Very useful PowerPoint template with social media speech bubbles on white background with light grey human shape icons. This theme is a good choice for...
Date: 2017-03-10 09:50:28
Website:
http://www.templateswise.com
Related topics : social media network marketing / using social media marketing / social media marketing speech / social media network / using social networks for marketing
Masters Degree in Social Media and Mobile Marketing ...
The Lubin MediaStorm MS in Social Media and Mobile Marketing offers specialized training enabling you to:
Segment and target markets for social media and mobile strategies
Understand the interaction of key media elements in the advertising industry
Plan effective strategies for integrated communications using traditional and new media
Integrate digital campaign strategy with firm objectives,...
Date: 2017-03-10 07:18:31
Website:
http://www.pace.edu
Related topics : master in digital & social media marketing / social media marketing campaign plan / using social media as a market research tool / social media marketing master's degree / social media market research tool
33 Thought-Provoking B2B Social Media and Marketing Stats
33 Thought-Provoking B2B Social Media and Marketing Stats
February 16, 2016
Tweet
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more "consumer-like" experiences.
These changes are affecting tactics, budgets, messaging, and metrics as illustrated in...
Website:
http://webbiquity.com
Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social marketing / using social media as a market research tool / using social media to conduct market research
Promotion (marketing) - Wikipedia
There are three objectives of promotion. These are: [3]
To present information to consumers and others.
To increase demand .
To differentiate a product.
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity , positioning , competitive retaliations, or creation of a corporate image . [2]
The term...
Date: 2017-03-08 05:20:05
Website:
https://en.wikipedia.org
Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / internet & social media for corporate and marketing communication / social media network marketing services
Article : 5 Trends for the Global Airlines Industry
5 Trends for the Global Airlines Industry
-- A WNS Perspective
Related To:
Analytics and Insights Customer Care Travel and Leisure Technology Platforms Airlines CoE Transformation Customer Engagement Cross sell Up sell
Key Points
Trend 1: It's a new passenger out there; airlines will need to build 'social' pace to create brand equity
Trend 2: The customer's world is online and offline - ...
Website:
http://www.wns.com
Related topics : social media brand management / social media management services price list / social media analytics market research / social media management company pricing / social media management services pricing
What Drives Students' Social Media Usage? | Top Universities
Why do students use social media? This was one of the questions we attempted to answer in the Students' Online Usage Report , based on our global survey of grad school applicants.
Social networks like Facebook, Twitter and YouTube have rapidly become a part of many people's everyday lives, especially for the generations who have grown up with so much technology at their fingertips.
There are lots...
Date: 2017-03-10 09:29:43
Website:
https://www.topuniversities.com
Related topics : universities using social media / student social media / social media network where friends share / why use social media / using social media
This Company Has The Best Business Model in Social Media
Social media companies can connect companies to users and earn revenue for the trouble. Facebook and Twitter both generate the vast majority of sales from their core advertising operations.
However, advertising business models might not always be the most sustainable or attractive in the long run, since the advertising market can be fickle at times. That's why LinkedIn ( NYSE:LNKD ) has the best...
Website:
https://www.fool.com
Related topics : social media for recruitment companies / social media marketing companies pricing / social media marketing companies / social media advertising companies / social media services company
Academic Essay Sample: Social Network Impact on Youth
Social Network Impact on Youth
Introduction
Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research...
Website:
http://www.speechprosody2012.org
Related topics : impact of social networking sites on youth / social networking sites have a negative impact / social networking sites negative impact / social media impact on youth / social media network sites
16 Social Media Icons That You Must ... - ClearEdge Marketing
CLEAREDGE BLOG: FROM THE EDGE
16 Social Media Icons That You Must, Should and Might Know
0
I was recently watching one of my favorite shows, Suits on the USA Network, and found myself questioning some of the social entertainment icons in one of their ads (below)--which is part of the network's newly launched campaign to integrate content and social chatter . As someone who is fully engaged in...
Website:
http://www.clearedgemarketing.com
Related topics : social media icon set 2014 / social media link icons / free social media icons / social media icon sets / best social media icons
Hispanic Women Connect with Friends, Brands and News via ...
Hispanic Women Connect with Friends, Brands and News via Social
Hispanics are more trusting of social sites compared with other consumers
February 11, 2014 | Demographics | Social Media
Share
Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it's also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures .
The media company, which publishes the Hispanic women's magazine Latina, surveyed acculturated Hispanic women--those born in the US or who have lived there for at least 10 years--who either had a profile on a...
Website:
emarketer.com
Related topics : use of social network sites / social media networking sites list / hispanic social media use / social media network sites / friends social network sites
7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Website:
http://www.standardmarketing.com
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Benefits of internet and social media | ReachOut Professionals
Benefits of internet and social media
Resource |
778 people have found this helpful
The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. Young people can maintain social connections and support networks that otherwise wouldn't be possible, and can access more information than ever before. The...
Website:
http://au.professionals.reachout.com
Related topics : how many people use social networking sites / service provider social network / social service research network / online social network services / social network hosting service
Social Media Research Foundation - The home of NodeXL
The Social Media Research Foundation is the home of NodeXL - Network Overview Discovery and Exploration for Excel (2010, 2013 and 2016) - extending the familiar spreadsheet so you can collect, analyze and visualize complex social networks from Twitter, Facebook, Youtube and Flicker.
A growing number of academics, market strategists and social media managers from around the world make use of this...
Website:
http://www.smrfoundation.org
Related topics : network analysis social media / social network analysis tool / social network analysis research / sentiment analysis social network / social network analysis cluster
Social Media Training Courses | Online & In Centre ...
Here at Pitman Training we offer a range of courses for some of the most popular social media platforms. These will help you create the correct type of business profile or page, communicate effectively with your target audience, and gain the all-important 'word of mouth' awareness and interaction with your customers across your social channels.
Social media has exploded into the forefront of our everyday lives - both personally and professionally, through platforms such as...
Website:
https://www.pitman-training.com
Related topics : free social media marketing online course / free social media marketing courses / social media for recruitment courses / social media courses / types of social media platforms for business
The Content Factory - Digital PR, social media, content ...
Online PR, Social Media Marketing
& Web Content Writing
We get it.
You're an entrepreneur, and chances are you don't have time for things like digital PR strategy, content marketing or blogging. You traded a 9-5 life for 14-hour days that fly by so fast you forget that you forgot to eat lunch. And although you can talk on a conference call and parallel park at the same time, because you've had...
Website:
http://www.contentfac.com
Related topics : social media marketing industry report / online pr social media / companies that use social media marketing effectively / social media marketing manager interview questions / social media online marketing
Ethical Framework for the Use of Social Media by Mental ...
Ethical Framework for the Use of Social Media by Mental Health Professionals
Ethical Framework for the Use of Social Media by Mental Health Professionals
A competent practitioner working online will always adhere to at least the following minimum standards and practices in order to be considered to be working in an ethical manner.
Practitioners have a sufficient understanding of their Ethics...
Website:
http://onlinetherapyinstitute.com
Related topics : social media sites for business professionals / social media networking sites list / social media networking sites business / social media network sites / social media terms of use
CTA in Social Media - Twitter, Facebook, Flickr photos and ...
Connect With Us In Social Media
Want to keep up with what's going on at CTA? Get to know us better by joining the conversation and connecting with us in social media.
Get news, photos and more by joining the...
Date: 2017-03-10 06:10:32
Website:
http://www.transitchicago.com
Related topics : social media connection / social media twitter / social media news / social media update / social media services
Politics, Social Media, and More Important Things | The ...
I'm not perfect on this, but I try to be careful and wise. Because of my role, most of the people who connect with me on social media are not my neighbors, but I do know that my neighbors (and unchurched people) are reading my social media posts. And, I engage in social media with that in mind.
People often ask me why I don't join in on some of the President Obama bashing that takes place on social media, and at...
Website:
http://www.christianitytoday.com
Related topics : social media engagement / post social media / political social media / social media connection / social role of media
More than half of employers now use social media to screen ...
Media Insider Rewards
comments
More than half of employers now use social media to screen job candidates, poll says; even send friend requests
Job Openings
Employers are increasingly using social media to screen job candidates. For example, 56 percent of recruiters in the Harris Poll, done for CareerBuilder, wanted to see if the candidate had a professional online persona. (Associated Press file...
Date: 2017-03-10 10:14:14
Website:
http://www.cleveland.com
Related topics : using social media to conduct market research / using social media for marketing research / using social media for recruitment / why use social media / universities using social media
Using Social Networking to Search People for Free
Are you looking for a free social network people search?
If you want to find your friends, neighbors and acquaintances on social media sites, you can frequently do so for free. Many social networking sites include a free people search engine that allows you to look someone up by name, email or other identifying information.
Free Social Network Search Options
There are several popular social...
Date: 2017-03-09 12:28:42
Website:
http://socialnetworking.lovetoknow.com
Related topics : people search social networking sites / free social network search / create a free social networking site like facebook / make a free social networking site / people social network search
SWOT Analysis for College Students - pestleanalysis.com
SWOT Analysis for College Students
Tessa Kaplan 2016-07-29
0 0 0
College is usually depicted as an oasis of sorts. It's supposed to be the place where life-long friends are made, careers are started, success thrives, and it's where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer...
Website:
http://pestleanalysis.com
Related topics : college students and social media use / how many college students use social networking sites / college students and social media / college student social network / colleges social media marketing
Social Media Ad Spending to Outweigh Print Revenue by 2020
The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
REUTERS/Kai Pfaffenbach
Advertising agency...
Website:
http://www.nbcnews.com
Related topics : social media ad spend 2017 / social media ad spend 2016 / social media ad spend / social media advertising spend / social media ad agency