Media Monitoring & Analysis Tools & Services ... - ISentia

Why tracking media coverage is more important than ever

In today's busy world, information is transmitted throughout a variety of online and offline channels. Newspapers, magazines, blogs and social media are just a small selection of outlets by which news spreads at a rapid pace. The importance of... continue reading

5...

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Website: http://www.isentia.com

Related topics : successful social media campaigns examples / successful social media campaign / social media analysis tools online / social media analysis tools / social media monitoring tools

How 'The Medium is the Message' with Social Media

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Blogging, Linkedin, Twitter

Those who have completed a degree in Communication Studies are all too familiar with the phrase, "the medium is the message", by the famous Marshall McLuhan . Although McLuhan did not propose his theory in our era of the internet and social media, we can still draw important conclusions when applying his theory to our current communication...

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Date: 2017-03-10 01:19:37
Website: http://www.vapartners.ca

Related topics : social media platforms for marketing / social media platforms for business / social media marketing messages / b2b social media platforms / free social media platform

What Is Digital Marketing? - blog.hubspot.com

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago . And while we say it a lot, the way people shop and buy really has changed,...

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Website: https://blog.hubspot.com

Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing / marketing digital

Creating a Marketing Action Plan | The U.S. Small Business ...

Now you can move on to creating a marketing action plan. Shelton says make sure you include steps in your plan that "focus on customers in each of the steps of the buying cycle." And he adds, "While some of the 'instruments' might be the same, the messages may be different. For example, in a direct marketing campaign to gain awareness, you might want to steer potential customers to your website,...

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Date: 2017-03-10 11:03:54
Website: https://www.sba.gov

Related topics : social media marketing plan steps / social media marketing campaign plan / social media marketing plan example / social media marketing plan / using social media for marketing research

ValueFirst Digital Media Pvt. Ltd.

Solutions

Digital DNA

It is very important for any brand to correctly identify the true value it offers - the essential ingredients in its DNA - to be able to connect with customers with the value proposition best suited to them and best fulfilled by the marketer. Similarly, we at ValueFirst believe it is just as important for us to identify the ingredients of our DNA to offer what we can do...

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Website: http://vfirst.com

Related topics : internet advertising and social media as a marketing communication tool / social media marketing messages / marketing communications social media / social media changed communication / how has social media changed the world today

Explaining the Benefits of Online vs. Print Media: Show Me ...

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As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their "home runs" are print publications like Good Housekeeping or the New York Times.�While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.

A...

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Website: http://www.blastmedia.com

Related topics : online pr social media / social media vs traditional pr / integrated marketing communications social media / social media vs traditional marketing research / social media online marketplace

Social Media Management | Online Marketing | Recruitment

OK, SO YOU HAVE LANDED ON OUR WEBSITE, BUT I ASK YOU THE QUESTION...

HOW DID YOU GET HERE?

I am imagining that you are probably wondering if you are using social media to its full potential for your business, or wondering whether you are making some BIG mistakes that may be costing your business rather than engaging your customers and prospects and generating revenue.

First things first, if you have been working with social media platforms such as Twitter, Facebook, LinkedIn, YouTube etc for about a month or so and wondering...

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Website: http://www.green-umbrella.biz

Related topics : social media internet marketing / using social media marketing / benefits of social media marketing for business / benefits of using social media for business / business using social media

What is online PR? - WebIntel by Ironpaper

Webintel » online marketing » What is online PR?

What is online PR?

June 2, 2013

Online PR is very similar to traditional PR in the sense that it's about influencing people rather than buying placement for brand content. The influence could result in a story in a magazine, newspaper or blog. It could also result in other online pick-up, including social media.

Typically, when people talk about...

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Website: http://www.ironpaper.com

Related topics : online pr social media / social media online marketing / online social media websites / online social media / social media in pr

How to Write Effective Social Media Headlines that Drive ...

Simply put, social media promotion is all about a headline and a link.

So, what is the number one skill you'll need to master if you want to get the most "bang for your buck" out of social media?

Crafting a spectacular headline! (Harder than it sounds - so read on...)

The Purpose of the Headline

Caught your attention, right? I'd keep reading! ( source )

The only purpose of any headline is to...

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Website: http://unbounce.com

Related topics : all social media sites / social media work / social media promotions examples / social media promotion mix / social media promotion ideas

How to Develop a Media Pitch that Gets Attention

by Diana Ennen

In the last training episode, we discussed what it means to pitch the media and why it's an important strategy to add to your marketing mix as a solo professional. In this episode, I explain exactly how to craft a great pitch that gets attention.

I think you'll see that this it's not as difficult as it sounds. In fact, for many freelancers and solopreneurs, once they start crafting...

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Website: http://internationalfreelancersacademy.com

Related topics : social media marketing ideas for small business / social media marketing small business / social media marketing ideas for business / articles on social media marketing for business / social media small business success stories

Graduate Gender Programme | Faculty of Humanities

 

2017: Johanna Westerdijk anniversary

On 10 February 2017, it will be 100 years ago that Johanna Westerdijk held her inaugural address at Utrecht University as the first female professor in the Netherlands. She was a Professor of Phytopathology (Plant Pathology) as well as the Director of the CBS-KNAW Fungal Biodiversity Centre. In 2017, the 'Westerdijk Anniversary' (Johanna Westerdijkjaar), multiple...

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Website: http://www.genderstudies.nl

Related topics : social media public affairs / social media newspaper / social media television / online social media / social role of media

10 Online Reputation Management Tips for Businesses | CIO

10 Online Reputation Management Tips for Businesses

When people search for your business, they should ideally find your company website, your social media accounts and positive posts on review sites. These 10 tips will help your efforts to achieve that lofty goal.

Email a friend

Use commas to separate multiple email addresses

From

Your message has been sent.

Sorry

CIO | Aug 27, 2012 8:00 AM...

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Website: http://www.cio.com

Related topics : personal online reputation management tips / online brand reputation management services / online reputation management business opportunities / online business reputation management / social media online reputation management

Modern Hospitality: Social Media With a Smile

The editors at Best Hospitality Degrees decided to research the topic of:

Modern Hospitality: Social Media With a Smile

By 2015, 9 out of 10 consumers will have a mobile phone

- 29% of travelers have found flight plans through mobile apps

- 30% of travelers have found hotel deals through mobile apps

- 85% of travelers use their smartphones while traveling

- 46% check in to a location while on...

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Website: http://www.besthospitalitydegrees.com

Related topics : business using social media / hotels using social media / advantages of social media for businesses / why use social media / using social media

How To Start Your Own Social Network Site | SocialGO Blog

Posted on May 9, 2013 by Adam

Have you ever wanted to start your own social network , like Facebook or Myspace? Then you have to start by asking yourself why you're doing it. Perhaps you want to start your own private social network, or maybe you want to start a social network that anybody can join - both are easily achievable.

Why start your own social network on SocialGO?

You might want to...

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Website: socialgo.com

Related topics : your own social network site / new social networking sites like facebook / software to create social networking site / software for creating social networking site / social media network sites

What can uses and gratifications theory tell us about ...

This is a learning module for the class  Contemporary Social / Mass Media Theory  taught at Purdue University by Sorin Adam Matei

Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when mass media is slowly metamorphosizing into social media? Or, in other words,  if there has been a shift from one-to-many, to many-to-many...

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Website: http://matei.org

Related topics : universities using social media / why use social media / using social media / different types of social media users / social media needs analysis

Job Search Resources - refdesk.com

      Job Locator Sites:

Alberta-job.ca - "Get All Jobs in Alberta Canada in the Jobs Search Engine By Alberta-Job.ca."

AllStarJobs.com - "Welcome to the recently upgraded free job posting website AllStarJobs.com. We've expanded upon our huge listing of employment resources and employer job postings to include additional information on careers, training, and schools. We hope this provides a...

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Date: 2017-03-01 19:47:23
Website: http://www.refdesk.com

Related topics : social networking websites in job search and employee recruitment / social media job search / online media marketing jobs / social media marketing job interview questions / search all social network sites

I AGE GROUP, One-Stop Chinese Advertising & Marketing Solution

ONE-STOP CHINESE ADVERTISING & MARKETING SOLUTION

ONE-STOP CHINESE ADVERTISING & MARKETING SOLUTION

Adelaide's Leading Chinese Media Group

Established in 2007, I Age Media Group is the pioneer and the most outstanding company in South Australia Chinese media industry. Over the past years, we have proudly developed and created many remarkable benchmarks into the Chinese media market.

To provide...

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Website: http://www.iage.com.au

Related topics : online media marketing and advertising / online media marketing & advertising / advertising age social media / media one marketing group / media advertising and marketing

The Many Types Of Marketing - Design And Promote

The Many Types Of Marketing

Nov 05, 2014

(4 Comments)

Lots of people are talking about all the new forms of marketing a company can pursue. It's true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company's success, people are coming out with more and more ways to market their products or services....

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Website: http://www.designandpromote.com

Related topics : companies that use social media marketing effectively / social media market research companies / social media marketing companies / online media marketing companies / difference between internet marketing and social media marketing

2016 Global Content Forum Hong Kong - web.transperfect.com

International Search Engine Optimisation (ISEO)

Social media and mobile localisation

Global customer support/customer service

The value of content in a new language

Optimising content for translation/print

Coordination of multi-department and enterprise-wide translation strategies

Combining third-party vendor resources with internal language resources

FAQ

If you have any other questions or...

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Date: 2016-09-01 14:34:17
Website: http://web.transperfect.com

Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing

Undergraduate Courses - London College of Communication - UAL

BA (Hons) Advertising

BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and...

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Website: http://www.arts.ac.uk

Related topics : social media marketing london college of communication / internet advertising and social media as a marketing communication tool / pr practitioners use of social media tools and communication technology / social media impact on culture / social media impact on communication

Investigating the network: The top 10 articles from the ...

April 6, 2015

The paper is meant as both a reality check for local news organizations and as a how-to for dealing with certain realities, namely: "The typical local newspaper gets about five minutes per capita per month in Web user attention, less than a local TV station earns in a single hour. Local newspaper traffic is just a rounding error on the larger Web." Hindman notes that the "bottom...

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Website: http://www.niemanlab.org

Related topics : how social media changed the way we interact with the world / news organizations using social media / news organization social media / organizations that use social media effectively / companies that use social media effectively

Global adspend in 2017: What the experts predict | The ...

India is forecast to deliver the strongest annual rise in ad spend for 2017 at 13.4% with the three other BRICS markets also expected to post growth. China is expected to lead with 7.1% growth, followed by Russia at 6.1% and Brazil at 2.1%.

"The latest consensus results present a positive outlook for advertising investment at both a global and local level," said James McDonald , senior research...

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Website: http://themediaonline.co.za

Related topics : social media ad spend 2017 / social media ad spend 2016 / social media ad spend uk / social media ad spend / social network ad spending

Internship Opportunities at NBC 5 and Telemundo Chicago

Internship Opportunities at NBC 5 and Telemundo Chicago

Read about internship opportunities at NBCChicago

Receive the latest about-us updates in your inbox

Email

Privacy policy | More Newsletters

NBCChicago.com

Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�

NBCUniversal is one of the world's leading media and entertainment...

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Date: 2017-03-10 06:36:04
Website: http://www.nbcchicago.com

Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research

12 B2B Social Media Case Studies - Online Marketing Blog

Lee Odden ��� B2B Marketing , Content Marketing

Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...

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Website: http://www.toprankblog.com

Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success

Column: Free speech sacks ban on college ... - USA Today

USATODAY OPINION

Columns

In addition to its own editorials, USA TODAY publishes a variety of opinions from outside writers. On political and policy matters, we publish opinions from across the political spectrum.

Roughly half of our columns come from our Board of Contributors, a group whose interests range from education to religion to sports to the economy. Their charge is to chronicle American...

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Website: http://usatoday30.usatoday.com

Related topics : usa today social media / universities using social media / college students and social media use / using social media marketing / sports and social media marketing

Lawstuff Australia - Know Your Rights - - Topics - Defamation

If someone has said something about you online:

1. Ask them to take it down

2. Report it to the social media site or site owner.

3. Only if these two things don't work, then seek legal advice.

What is 'defamation'?

Defamation is when someone spreads false rumours about you and as a result hurts your reputation.� Basically, you can sue someone for defamation if they say something untrue to other...

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Website: http://www.lawstuff.org.au

Related topics : social media sites result in loss of personal information because / social media report / social media sites like facebook / social media sites australia / first social media site

Marketing Mix (4p's) - Promotion and Promotional Strategies

Communication through mass media, the firm will usually pay for this type of communication.

Public Relations

Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations.

Sales Promotion

Promotions designed to...

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Date: 2016-06-21 12:32:07
Website: http://learnmarketing.net

Related topics : social media promotion strategy / social media promotion mix / social media marketing strategy for schools / social media marketing strategy example / advantages of social media marketing strategy

Symbiosis Institute of Telecom Management, Pune

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Caution Notice

Admission to all the courses and programmes at Symbiosis International University (SIU) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.

All aspirants / parents are hereby notified that some individuals / organisations are giving / making false and misleading advertisements /...

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Website: http://www.sitm.ac.in

Related topics : make your own social media website / internal social media platforms / best social media website / social media websites / social media platforms

MBA in HR Management | MBA in Marketing | SCMHRD

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CAUTION NOTICE

Admission to all the courses and programmes at Symbiosis International University (SIU) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.

All aspirants / parents are hereby notified that some individuals / organisations are giving / making false and misleading advertisements /...

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Website: http://www.scmhrd.edu

Related topics : make your own social media website / internal social media platforms / social media platforms for marketing / best social media website / social media marketing websites

SIBM - Symbiosis Institute of Business Management

No Current Featured Events...

Caution Notice

Admission to all the courses and programmes at Symbiosis International University (SIU) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.

All aspirants / parents are hereby notified that some individuals / organisations are giving / making false and misleading...

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Website: http://www.sibm.edu

Related topics : make your own social media website / internal social media platforms / best social media websites for businesses / social media platforms for business / best social media website

Pakistani chai-wallah turns blue-eyed boy of social media ...

Arshad Khan secures modelling contract after his picture went viral; the 18-year-old Islamabad resident's photograph has topped trending list even in India.

A blue-eyed tea-seller from Islamabad has scored a modelling contract after featuring in an Instagram post that went viral.

The 18-year-old's picture topped trending lists across social media in India too, warming an icy patch between the...

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Website: http://www.thehindu.com

Related topics : social media list / social media trend / top social media / post social media / government social media

Recruitment - Wikipedia

Job analysis[ edit ]

In situations where multiple new jobs are created and recruited for the first time or vacancies are there or the nature of a job has substantially changed, a job analysis might be undertaken to document the knowledge, skills, abilities and other characteristics (KSAOs) required or sought for the job. From these the relevant information is captured in such documents as job...

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Date: 2017-03-07 18:39:36
Website: https://en.wikipedia.org

Related topics : social networking websites in job search and employee recruitment / using social media for recruitment / social media sites for recruitment / new social media sites like facebook / social media sites like facebook

Recruitment - Wikipedia

Job analysis[ edit ]

In situations where multiple new jobs are created and recruited for the first time or vacancies are there or the nature of a job has substantially changed, a job analysis might be undertaken to document the knowledge, skills, abilities and other characteristics (KSAOs) required or sought for the job. From these the relevant information is captured in such documents as job...

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Date: 2017-03-07 16:25:22
Website: https://en.wikipedia.org

Related topics : social networking websites in job search and employee recruitment / using social media for recruitment / social media sites for recruitment / new social media sites like facebook / social media sites like facebook

Times Asia Wedding Fair - South India's Largest Wedding ...

We are happy to announce the 10th Edition of the most prestigious exhibition, "Times Asia Wedding Fair 2016", Bangalore.. South India's Largest Wedding & Jewellery Exhibition with over 300 booths from all over India & abroad. An exquisite event brought to you by the Times Group & Introductions Trade Shows Pvt Ltd which will be a platform to deliver the real value successfully targetting the right...

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Website: http://asiaweddingfair.com

Related topics : public sector social media / social media public relations / social media newspaper