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Pharma & Healthcare Social Media Marketing Strategies ...
HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies
Pharma & Healthcare Social Media Marketing Strategies
By: marketsandmarkets.com
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Report Description
The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...
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http://www.marketsandmarkets.com
Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system
Social Soldiers: 4 Social Media Sites for Military Members
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Social media has, in many ways, been a great blessing to the military. What were once great distances between deployed troops and the loved ones they leave behind can now seem a little smaller. Thanks to free tools such as Facebook, Skype and instant messaging, to name just a few, global communication is much less complicated.
Social media is also helping military members once they...
Website:
https://www.veteransunited.com
Related topics : military social networking sites / social media network sites / military veteran social networking / social media sites like facebook / military social network
The Use of Social Media in Professional Counseling - David ...
Social media creates new opportunities for counseling professionals
It's no secret that social media has taken over the internet and consumes a lot of people's lives. It has advanced and grown so much over the past few years that the majority of businesses and organizations have a Facebook page, a Twitter account, a blog and/or a LinkedIn profile. Many companies even implement these tools into...
Website:
http://www.counselor-license.com
Related topics : social media tools for business professionals / college students and social media use / new social media tools / organizations that use social media effectively / social media sites for business professionals
How to Use LinkedIn: 35 LinkedIn Tips for Professional ...
With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially...
Website:
https://blog.hubspot.com
Related topics : business use of social networking sites / social networking websites in job search and employee recruitment / social networking sites for business professionals / companies that use social media marketing effectively / using social networks for marketing
Social Media | workSMART
Should I accept a Facebook friend request from my boss?
Millions in the UK use social networking sites such as Facebook and Twitter to communicate and organise large parts of their personal lives online.
Work is such a big part of our lives that it is only natural some of it will filter into social conversations and interactions online....
Date: 2017-03-10 09:56:09
Website:
https://worksmart.org.uk
Related topics : how many people use social networking sites / use of social network sites / uk social network sites / why use social media / using social media
Top 25 Medical Practice Marketing Ideas - Fit Small Business
Daniel Goldberg, Gold Medical Marketing
Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up, and, most importantly, a thorough understanding of how producers, editors, and...
Website:
http://fitsmallbusiness.com
Related topics : social media marketing best practices / social media marketing ideas for small business / social media marketing small business / social media marketing strategy for schools / medical marketing ideas
Asia Friendfinder - Dating Site for Asian Singles
What is Asia Friendfinder all about?
Asia Friendfinder is the largest online internet Asian dating and social networking site to meet single Asian women and Asian men across the world. We are the first Asian dating web site catering specifically to Asians. We bring Asian singles together to encourage Asian dating because we believe that it is important to bring like-minded Asian singles together...
Website:
http://asianfriendfinder.com
Related topics : asian social networking sites / asian social network / build your own social networking site for free / build a free social networking site / build your own social network for free
10 reasons why people use internet - BLOGTECHNIKA
How To/Guides /
38
Internet is a nice medium to connect with the entire World. People use it as a medium to connect with other people, sharing files, entertainment, information and lots of other activities that are useful and beneficial in many terms. While browsing internet I found many websites which are useful in many ways. Some of them are Google, Facebook, NYTimes, Reditt etc. Here I am...
Website:
http://www.blogtechnika.com
Related topics : social media sites for business promotion / how many people use social networking sites / social media sites like facebook / social media & internet marketing essentials / internet social media sites
Introducing RACE: a practical framework to improve your ...
The RACE Digital Marketing Planning Framework
We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through...
Website:
http://www.smartinsights.com
Related topics : digital media marketing plan / digital media marketing strategy / free social media marketing plan template / digital media marketing meaning / digital media marketing courses
UPSC Civil Services Main Examination Syllabus
Optional Subject - Paper 1 -250 Marks
Paper-VII
Optional Subject - Paper II -250 Marks
Candidate is allowed to take up literature as an optional subject "without the condition of having it at the graduation level."
Sub Total (Written test) 1750 Marks
Marks of English and Language will not be counted in the total tally of marks for the written exam. So the total of the Mains exam will be 1750...
Website:
http://www.civilserviceindia.com
Related topics : social networking sites and political communication in india / related study about social networking sites / international social service network
Guidelines Explain How Ethics Rules Apply to Lawyers' Use ...
But lawyers need to be aware, the guideline says, that some networks automatically notify members about who looks at their profile or posts. This notification may result in unintentional communication with a represented party, the guideline's comment states.
Downey told Bloomberg BNA he fears this language may create false concern by hinting that it could be unethical for a lawyer to view a...
Website:
https://www.bna.com
Related topics : social media for lawyers / post social media guidelines / social issues in media and information / social media information / post social media
Post Graduate Certificate Course in Social Power | MSS ...
Post-Graduate Certificate Course at Inter-University Centre, Dubrovnik, Croatia
Social Power
Oct 31-Nov 2, 2016
This program is intended as an original exploration of the origins, nature, expressions and consequences of social power. This transdisciplinary post-graduate course will examine ideas and issues of immense importance to humanity, which are often overlooked in our efforts to address...
Date: 2017-03-10 08:24:24
Website:
http://www.mssresearch.org
Related topics : social media power / benefits of social media for individuals and society / exploring the potential benefits of using social media in education / social media effect on politics / social networking negative impact on society
Social Media Marketing Agency London｜Brand Development
Go social !
Social media marketing is a process of creating brand recognition, reinforcing your brand and increasing website traffic, using social media sites as a platform for communication.
Social media creates the opportunity for you to:
Share content
Build a ready-made network of engaged and relevant subscribers
Identify and target a specific audience
Connect with customers
Respond to customer queries and further...
Website:
http://branddevelopment.co.uk
Related topics : social media network marketing services / social media marketing services / social media marketing agency / social media marketing companies / social media marketing package
Should Healthcare Organizations Use Social Media? | CSC
Should Healthcare Organizations Use Social Media?
Related Content
Read the full Summer 2012 issue .
Social media has revolutionized the way people interact, and it is drastically changing the way healthcare organizations communicate with customers and accomplish their business objectives.
On average, global consumers spend nearly a quarter of their online time using social media sites. One out of...
Date: 2014-08-12 15:36:34
Website:
http://www.csc.com
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / organizations using social media marketing
Influencer Marketing | What is Influencer Marketing?
What is Influencer Marketing?
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn't rely strictly on explicit recommendations (See also...
Website:
http://www.marketing-schools.org
Related topics : companies that use social media marketing effectively / social media market research companies / using social media as a market research tool / social media marketing companies / social media network marketing services
Viral Marketing For The Fashion Industry: Fashion Term by ...
Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.
Some would say that...
Website:
http://apparelsearch.com
Related topics : social media viral marketing examples / social media viral marketing campaign / difference between social media and viral marketing / social media and viral marketing / social marketing viral
INFOPARK Smart Space Cochin
SEO Manager
A new opportunity has arisen in Menora Software PVT LTD
on-board an SEO manager due to extensive growth! The organisation are small (on purpose!) transparent creating a great environment for employees who work there! If successful, you will be solely responsible for the interaction with your clients so confidence is a must!
Key responsibilities will include:
Experience in both on and...
Website:
http://www.infopark.in
Related topics : social media management company for small business / social media management company uk / social media management company india / social media management company / companies that use social media marketing effectively
Social Media Toolkit - Vanderbilt Health Nashville, TN
At Vanderbilt University Medical Center, we recognize the importance of social media as means of connecting, engaging and communicating. We are committed as an organization to engage actively and strategically in social media and to be innovative and forward thinking in our approach.
VUMC was one of the first medical centers in the country to develop a social media policy to guide use of social...
Website:
http://ww2.mc.vanderbilt.edu
Related topics : social media participation policy / news organization social media policy / social media networking sites business / social media networking sites list / new social media sites like facebook
Marketing Chapter 1 Flashcards - Create, Study and Share ...
The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term...
Website:
http://www.flashcardmachine.com
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Social business model - Wikipedia
Characteristics of Organizations Adopting the Social Business Model[ edit ]
Organizations that fully adopt the social business model will exhibit four key characteristics: [6]
Connected - employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications...
Date: 2017-02-15 19:29:27
Website:
https://en.wikipedia.org
Related topics : social media changed business / business use of social networking sites / social media networking sites business / social networking sites for business / social media tools for business
107 Proven Real Estate Marketing Ideas - Placester
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We've rounded up a list of 107 of the best...
Website:
https://placester.com
Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively
Digital Marketing Archives – Marketing Teacher
Digital Advertising
Digital Advertising
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...
Website:
http://www.marketingteacher.com
Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine
Best websites with Social Media integration - Awwwards
Social Media is an instrument for communication Read more
311 results for '
Best websites with social media integration
'
Social media are media for social interaction, a set of methods to enhance social communication, using techniques that allow the creation and exchange of user-generated content. The common link between social media websites is that users are able...
Website:
http://www.awwwards.com
Related topics : best social media website integration / social media share buttons for website / social media links for website / best social media exchange websites / new social media websites 2017
The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
Website:
http://sociology.about.com
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
Social Media Policy - Mass.Gov
As part of Department of Revenue's (DOR) commitment to transparency in government, we have several web-based social media tools available for outreach, education and information. These tools are not intended to replace the channels currently in place for press and constituent communication. All press inquiries should be directed to the attention of the Director of Communications at 617-626-4247...
Website:
http://www.mass.gov
Related topics : social media tools for education / social media monitoring tools free / social media network sites / social media listening tools free / free social media tools
Social Network Change Detection - dtic.mil
What's included in this search?
All Collections - Search all of the collections listed below at once.
Technical Reports - Scientific and technical (S&T) reports conveying results of Defense-sponsored research, development, test and evaluation (RDT&E) efforts on a wide range of topics. Collection includes both citations and many full-text, downloadable documents from mid-1900s to present.
AULIMP -...
Website:
http://www.dtic.mil
Related topics : social network change detection / social networking sites have changed communication / search all social network sites / social media changed communication / analysis of social network data
All Things IC | Who’s using what for internal social media?
Internal Comms , Rachel , Social Media
Who's using what for internal social media?
Over the years I've highlighted various examples of how companies are using enterprise social networks, collaborative tools and social media for internal communication.
It's a question I get asked constantly - who's doing what, who's using Chatter/Yammer and what can I learn from them? Where can I find examples,...
Website:
http://www.allthingsic.com
Related topics : internal social media policy example / social media internal communications / internal social media tools / internal social media policy / internal social media platforms
Social Media and Viral Marketing in China: Business IS&T ...
Download link provided immediately after order completion
$37.50
Abstract
Social media, a range of various new communication applications based on Internet and wireless telecommunication technology, provide a new media environment for marketing. This chapter first reviews literature about social media and social media marketing, specifically viral marketing. It then provides an overview on the...
Website:
http://www.igi-global.com
Related topics : companies that use social media marketing effectively / marketing communications social media / difference between social media and viral marketing / social media viral marketing examples / social media and viral marketing
Web Icon Collection for Site Developers - perfect-icons.com
Web Icon Collection for Site Developers
The collection of web icon images will instantly enhance any web portal, online shop, forum, blog or trade management application. This icon pack depicts a variety of objects, symbols and actions typical for the web sites, including online icon, HTML icon, user icon, client icon, dollar icon, and many others. Perfect Web Icons are instantly available and...
Date: 2017-01-02 20:59:51
Website:
http://www.perfect-icons.com
Related topics : social media icon set free for commercial use / social media icon set download / social media icon set png / free social networking icons download / free social network icons download
Social Butterfly Marketing
Social Media Marketing
is getting a lot of press these days, leaving many company leaders to wonder; what is it, do they have it, do they need it, and, in these dicey economic times, can they afford it?
What is Social Media Marketing?
Social Media Marketing is the use of social networking sites (Facebook, twitter, blogs, LinkedIn, etc.) to engage your audience for the purpose of marketing, customer service, public relations or other types of corporate communications.
Who needs it?
Any organization that would benefit from...
Website:
http://www.socialbutterflymarketing.net
Related topics : companies that use social media marketing effectively / benefits of social media marketing for business / organizations using social media marketing / using social media marketing / social media network marketing services
Social Listening – Its Importance and How it Works ...
Social Listening - Its Importance and How it Works?
You are here: Home > Blog > Social Media > Social Listening - Its Importance and How it Works?
There have been a lot of overwhelming changes on how people communicate and interact with each other online in recent years - thanks to Social Media. It practically revolutionized the Internet into something that is more personal and participatory....
Website:
http://digitalmarketingphilippines.com
Related topics : social media listening platforms / social media listening tools free / social media listening / social media listening tools / benefits of using social media for business
Which Enterprise Social Network is Right for Your Intranet?
CHANNEL: Social Business
Some managers may still view them with suspicion , but Enterprise Social Networks (ESNs) are an increasingly common part of the modern workplace, and in cases, replacing intranets. The emergence of consumerized IT has lead employees to expect user-friendly systems that offer the UX and functionality they can find on the Web. A number of ESNs have stepped up to try...
Website:
http://www.cmswire.com
Related topics : make your own social networking site like facebook / how many people use social networking sites / first social networking site in the world / business use of social networking sites / use of social network sites
Social Media Guidelines - Carolinas Healthcare System
Social Media Guidelines
Social Media Guidelines
Carolinas HealthCare System (Carolinas HealthCare System) recognizes that social media is used more and more for communicating. Social media even can be a great workplace tool. Both Carolinas HealthCare System and team members have roles in the responsible use of social media. When someone identifies themself as working for Carolinas HealthCare...
Website:
http://www.carolinashealthcare.org
Related topics : healthcare organizations using social media / should healthcare organizations use social media / internet & social media for corporate and marketing communication / organizations using social media marketing / social media participation guidelines
Social Media Press Release Example - Shift Communications
Social Media Press Release Live Example
How to Make a Social Media Press Release [ tweet this ]
Making a social media press release is relatively straightforward. It's nothing more than a variable width table with the shareable social content in it. Remember that the goal of a social media press release is to make every piece of it shareable.
Everything you see on this page has a sharing mechanism of some kind, from the title itself to the story to the individual pieces of...
Website:
http://mktg.shiftcomm.com
Related topics : social media press release example / social media press release / social media release examples / social media release form / social media release
Social Media & PR Strategy in 3 Steps - Digital Public ...
Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:
Authenticity/personality - the world and web crave it
It scales - popular brands just get more popular
Long-term storytelling - build a permission asset
Leverage - digital PR is your social...
Website:
http://www.toprankblog.com
Related topics : using social media for pr / social media in pr / online pr social media / social media pr / companies that don't use social media effectively
Writing a PR plan — Media Trust
Download these Top Tips as a PDF guide
"Public Relations is about reputation; the result of what you do, what you say and what others say about you". Chartered Institute of Public Relations.
Planned PR is the most effective PR. This guide, aimed at those in the public or not for profit sectors, outlines how you can develop a PR strategy to help you promote a service or facility, launch a new...
Website:
http://resources.mediatrust.org
Related topics : how many people use social networking sites
Social Media Director Job Description - Social Media ...
Buffer
Following on from my blog post about defining Online Community and Social Media job descriptions , here is a generic Social Media Director job description template.
These job description templates are written with the assumption of a hierarchy of Manager, Head of Department, Director. If the role manages a team or includes strategic or budgetary control, responsibilities can be taken...
Website:
http://blaisegv.com
Related topics : social media management company business plan / companies that use social media marketing effectively / social media marketing director job description / social media marketing manager job description / social media marketing job description
Social Media Guidelines for Employees - Massachusetts ...
Social Media Guidelines for Employees
Guidelines for Massachusetts General Hospital employees and faculty who use social media.
Share This Page
Social Media Guidelines for Employee and Faculty Personal Use
This document is intended to help guide Mass General employees with their personal use of social media, including:
Networking sites (i.e. Facebook, LinkedIn)
Blogs, wikis, online forums and...
Website:
http://www.massgeneral.org
Related topics : business using social media / social media terms of use / organizations using social media / social media participation guidelines / why use social media
How to Hire a Content Marketing Manager - Digital Marketer
(SMM) Social Media Manager
(CM) Community Manager
Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including [ENTER ORGANIZATIONAL GOALS e.g. Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining...
Website:
http://www.digitalmarketer.com
Related topics : digital and social media marketing manager job description / search engine marketing social media / organizations using social media marketing / smm (social media marketing) ??? / using social media as a market research tool
Social Network Sites: Definition, History, and Scholarship
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JCMC Two Year Impact Factor: 3.117
JCMC Five Year Impact Factor: 3.799
Rank in...
Website:
http://onlinelibrary.wiley.com
Related topics : social network sites definition history and scholarship / social network site definition / social network sites history / virtual social networking sites / social networking sites and communication
Interactive Marketing | What is Interactive Marketing?
Interactive Marketing?
For many companies, this kind of top down advertising is no longer effective. Customers now expect to be welcome and respected participants in the brands they love. They don't want to be persuaded that something is worth buying; they want to contribute to making that brand better.
A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have ongoing...
Website:
http://www.marketing-schools.org
Related topics : interactive media marketing / companies that use social media marketing effectively / online media marketing companies / online media marketing plan / advertising internet marketing media online
How to Create Social Media Buttons for All the Top Social ...
October 6, 2016 // 8:00 AM
How to Create Social Media Buttons for All the Top Social Networks
Tweet
Social media is an extremely valuable tool for promoting your marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
To address this, we've put together a...
Website:
https://blog.hubspot.com
Related topics : new social media sites like facebook / top social media websites 2016 / social media sites like facebook / creating a social media website / top new social media websites
Personal Reflection Sample ... - Research Methodology
6. Conclusions
1. Experiences of interactions with mentor
I had chances of meeting my project mentor three times and obtained practical support regarding various aspects of the work during these meetings. Our first meeting was mainly dedicated to clarifying our expectations from the research experience and the discussions took place related to the issues of selection of the...
Website:
http://research-methodology.net
Related topics : social networking sites improve communication skills / social networking sites and communication skills / social networking improved communication skills / social network research questions / social networking sites research study
HNN - Top hotel brands share social media tactics
Top hotel brands share social media tactics
28 DECEMBER 2012 7:47 AM
Executives from Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western International shared the strategies that helped them dominate the social media landscape in 2012.
REPORT FROM THE U.S.--As social networks evolve and consumers' online patterns continue to shift, brands consistently must adapt...
Website:
http://www.hotelnewsnow.com
Related topics : hilton hotel using social media / top hotels using social media / social media branding strategy / brands using social media / social media brand monitoring
Social Media’s Impact on Relationships | Psych Central
Human beings yearn for connection and belonging. Numerous studies have linked social support to positive mental health. Additional studies have cited the negative emotional impact of loneliness. Research has further revealed people with fewer social relationships die earlier on average than those with more social relationships. Yet with the rise of social media, there are concerns many people...
Website:
https://psychcentral.com
Related topics : social media impact on relationships / social networking negative impact on relationships / social media network sites / social media connection / new social media sites 2014
5 ways that social media benefits writing and language ...
5 ways that social media benefits writing and language
Share this:
By Mallary Jean Tenore o March 11, 2013
It's easy to assume that new forms of technology have dumbed down the English language . Text messaging has reduced phrases to letters (CU L8r) and tweets have so many abbreviations and hashtags they're barely legible.
Less obvious, though, are the ways in which social media is strengthening...
Website:
http://www.poynter.org
Related topics : new social media sites like facebook / social media sites like facebook / make your own social media site / new social media sites / social media networking sites definition
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company
Network Analysis | FTI Consulting
Labor & Employment Litigation and Compliance
Data Analytics
Big data has become a given, especially in the healthcare industry. Patient and insurance data are difficult to manage, and are typically presented as a combination of structured and unstructured data (which are sometimes incomplete). This data contains key insights that can be used to provide pivotal support in litigation matters when...
Website:
http://www.fticonsulting.com
Related topics : social network analysis consulting / analysis of social network data / social network analysis methods and applications / social network analysis business / development of social network analysis
The Many Types Of Marketing - Design And Promote
The Many Types Of Marketing
Nov 05, 2014
(4 Comments)
Lots of people are talking about all the new forms of marketing a company can pursue. It's true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company's success, people are coming out with more and more ways to market their products or services....
Website:
http://www.designandpromote.com
Related topics : companies that use social media marketing effectively / social media market research companies / social media marketing companies / online media marketing companies / difference between internet marketing and social media marketing
The evolution of social technologies | McKinsey & Company
The evolution of social technologies
By Martin Harrysson, Detlef Schoder, and Asin Tavakoli
The evolution of social technologies
Article Actions
Download this article
Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?
Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...
Website:
http://www.mckinsey.com
Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively