Tips on Application of Social Media on Search

o Adrian Ang shared on how to use Social Media Strategies to improve your Search Marketing, thus better ROI.

o Case Study on Teen Wolf AXN - how to break away from the current posting and create a new ranking for new trailer

Contact us for more details http://www.advantageseo.sg/

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From: AdVantage SEO LLP

Related topics : search & social media marketing / social media roi case study / social media tips

Prudential: Content Marketing Case Study from FinanceConnect:13

Featuring:

- Keith Gormley, Director, Social Media Management, Prudential Financial

- Zach Foster, Brand Strategy Director, Droga5

A look at how Prudential is applying behavioral insights with best practices in content marketing to create a rich platform for brand engagement and social sharing.

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From: LinkedIn Marketing Solutions

Related topics : social media brand management / social media branding strategy / social media platforms for marketing / social media marketing strategy

Sarah Moore: Video’s Place In Social Media Marketing - WordCamp Sydney 2016

I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).

I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.

I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.

I will...

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From: WordPress Sydney

Related topics : current trends in social media marketing

GAJO - Social Media Audience Targeting Platform

Find your target audience on social media quickly and easily. The Gajo platform identifies the most relevant audience segments for brands on various social media channels, enabling companies to target these audience segments with highly relevant and personalised advertising.

This technology builds on human language processing and machine learning capabilities to identify content that contains expressions of purchase intent and switch intent as well as other signals relevant to specific...

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From: ADAPT Centre

Related topics : social media audience segmentation / social media advertising companies / social media branding / social media social

Predictive Analytics in Social Media and Online Display Advertising - Webinar Recording

This webinar discusses two real-life case studies on how Predictive Analytics can help maximize the click-through rates of Ads on Social Media and Online Display Boards.

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From: Tiger Analytics

Related topics : online social media / social media analytics

Aqua Carpatica 'Purity Test': Earned Media and Social Media

Script: "When it comes to the water they drink, Romanians are kept in the dark. The lawmakers don't compel the bottled water producers to disclose the nitrates content. Tap water is rarely tested; all while the well and spring waters are a total mystery. Aqua Carpatica, the water with the lowest nitrate content in Romania, changed all of this with a little paper strip. This is the purity test, and you could get it in all of the major supermarkets. Step 1: Dip it in water. Step 2: Wait for 60...

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From: Cause Marketing

Related topics : b to b social media case study

Twitter 310: Custom URL Shortener

Description of how to create a custom short URL using Bit.ly Pro. This is a case study that is part of the Twitter curriculum for Social Media University, Global (SMUG)

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From: Lee Aase

Related topics : social media university global / universities using social media

How American Airlines created new branding buzz with social media

Learn more about the session here: http://goo.gl/XkrStv

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How do you get influencers excited about your big announcements? Jon Bird, creative manager for social marketing, tells how American Airlines built social media interest when it released its new logo.

This clip is from the Ragan Training video, "Social rebranding: How American Airlines launched a new fleet and a new branding campaign through social media," part of our new distance-learning portal.

Ragan Training contains hundreds of...

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From: Ragan Communications

Related topics : social media brand management / creative marketing social media / social media branding / marketing through social media / social media training

PBS's Downton Abbey: What's the ROI of its social media?

Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN

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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?

This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...

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From: Ragan Communications

Related topics : measuring social media roi / social media roi metrics / free social media training

Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee

Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.

McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...

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From: BirddogB2B

Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content