Social Media: Behind the Scenes - Transparency Crisis Case Study on McDonald's

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Please excuse the quality of our audio, especially near the end. We blame crappy built-in laptop mics. :)

Credits (in order of appearance):

Aja ISON

Caroline TOSBATH

Vivian KWAN

Erica LEE

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From: Vivian Kwan

Related topics : b to b social media case study

Social Media Case Study: Mahindra Spark the Rise

Brand Name:

Mahindra

Agency Name:

VML Qais

Objectives:

To enable innovators from all over India

Achieve significant reach

Deepen engagement

Ultimately activation

Execution:

Launched in August 2011, the SparkTheRise website offered a call to action, for people to share their ideas, seek help, and win grants and vote for their favourite projects

Spark the Rise sought suggestions in five categories, namely technology, infrastructure and transportation, energy, agriculture and rural development,...

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From: Social Samosa

Related topics : b to b social media case study

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Kantar Media TGI's study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for...

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From: RFL Communications, Inc.

Related topics : using social media for marketing research / social media listening platforms / social media marketing companies / social media help / marketing through social media

Alex Gibson - A case study on the travel industry's use of social media - Digital Marketing School

To find out more about how to target advertising to specific local areas - please visit www.Vocal.ie

Vocal, Ireland's leading social media and mobile led digital agency.

To see more great digital marketing videos, please visit www.digitalmarketingschool.com

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From: Digital Marketing School

Related topics : travel industry using social media / travel industry social media marketing / digital media marketing agency / social media marketing agency / marketing through social media

Marketing Cloud: Building New Audiences Through Social Media

Let's boil it down to what you really want to know: How to acquire customers through social media. Industry thought leader, pundit and author Jason Falls, who also serve as Vice-President for Digital Strategy at CafePress Inc., will share case studies and examples of many ways to do so. His new marketing funnel will also give attendees an enlightened perspective on how social fits into a marketing and sales strategy and how to measure its success. Falls is the co-author of No Bullshit Social...

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From: Dreamforce Video

Related topics : social media marketing guide / social media measurement / social media social / digital media marketing strategy

2012 CoSIDA Convention Social Media Engagement- What is working and trending

Using best practices and case studies from intercollegiate athletics, the discussion focuses on what is - and is not - working today in athletic social media; making sure stakeholders are getting content from you that they cannot get elsewhere; how to best engage and listen to your audience; and best use of your athletic staff manpower to manage social media.

Presenters: Ronnie Ramos, NCAA Managing Director of Digital Communications; Dana Thomas, NCAA Assistant Director of Social Media...

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From: cosidatube

Related topics : sports management and social media / manage social media / social media listening strategy / social media today / social media trends

Elevations Funding The Extraordinary Social Campaign | Case Study

Room 214 worked with Elevations Credit Union to produce an interactive campaign. This campaign included social media interactions and a live event.

Room 214 is a digital marketing and social media agency helping brands tell their stories, increase their sales and reach the people that matter most.

Are you ready to take your digital marketing to the next level? Contact Room 214 today.

http://room214.com/

Phone: (303) 444-9217

Email: info@room214.com

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From: Room 214

Related topics : social media marketing campaign / social media marketing agency / marketing through social media / social media agency / social media help

B2B Awards 2014: Winner of best use of social media

B2B Awards 2014: Winner of best use of social media

'Leading the export conversation online' for DHL Express UK by Something Big

Full case studies available at: www.b2bmarketing.net/awards

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From: B2B Marketing YouTube

Related topics : b2b social media case studies / online social media

Paolo Tosolini - Social Media in the Enterprise: Microsoft's Academy Mobile case study

http://www.microsoft.com/sharepoint - Thinking of Enterprise 2.0, knowledge sharing, online video and how social media can help your business bottomline? This video is an overview of how Microsoft is using rich media (audio / video podcasts) and an internal YouTube-like platform to help employees get the information they need, anytime, anywhere. Want to learn more? Contact paolo@tosolini.com

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From: Paolo Tosolini

Related topics : microsoft social media / business using social media / social media platforms for business / social media help / online social media

The Transformation of Enterprise Social Media Command Centers

Ever since the first social command centers started appearing several years ago, they have attracted much attention and also some skepticism.

What are social command centers for? Who's using them, and how? Do they add any business value, or is this just a vanity product?

But social media command centers are transforming, and the most innovative brands are utilizing them in incredibly complex and smart ways - far beyond just a shiny PR stunt.

- What are command centers and how have they...

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From: Brandwatch

Related topics : business using social media / social media branding for business