Selected videos for topic: environment social marketing
→ 30 Videos
Check also 89 Articles for this topic
Sun Baohong on social media marketing in China
CKGSB Associate Dean and Professor of Marketing Sun Baohong (孙宝红) discusses the social media marketing environment in China and how is differs from social media marketing in the West. The presentation took place in September 2011 in London at the ceremonial launch of Cheung Kong Graduate school of Business (Europe).
From: Cheung Kong Graduate School of Business
Related topics : social media marketing association / marketing through social media
Measuring Social Media ROI in B2B Marketing
Download the "Quantifying the Value of Social Media Engagement in B2B Marketing" report: http://bit.ly/KTOVLo (Free)
Compliments of Act-On Software (http://www.actonsoftware.com)
Download the Gleanster Social Media Analytics Dashboard Tool: http://bit.ly/KTOVLo
In this video blog post, Gleanster Principal Analyst Ian Michiels discusses the nuances of measuring social media engagement in a B2B marketing environment. Find out which social media channels generate the most leads, best practices...
From: Gleanster Research Youtube Channel
Related topics : b2b social media marketing / marketing through social media / social media measurement tools / social media dashboard / social media report
4Ps and 6Es for Intro to Business
discussing the 4P's (Product, Price, Promotion, Place) and the 6E's 6 Environments - Economic Environment, Social-Cultural Environment, Technological Environment, Political-Legal Environment, Geographic (weather) Environment, Competitive Environment and how the effect business and marketing
From: Prof. Tim Richardson
Related topics : social and cultural marketing environment
Engaging Online Influencers in Social Marketing
Jennifer Wayman, MHS, Executive Vice President, Ogilvy Washington/Social Marketing, discuses how can social marketers can reach and influence Americans who are not currently social media "e-patients," and engage key stakeholders and online influencers to become connected to a campaign in today's crowded social media environment.
From: OgilvyPRWorldwide
Related topics : social media online marketing / social media engagement / social media today
Social Marketing by Nancy R. Lee
More Info : http://bitly.com/2dHyhQd
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler...
From: read cukopa34 ebook pdf
Related topics : social marketing by philip kotler / social marketing model definition
Social Marketing: Changing Behaviors for Good | Ebook
Get your free audio book:
http://ftas.us/f/b00slazudi
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing)...
From: Cyrus Dellinger
Related topics : social marketing by philip kotler / social marketing model definition
Applying Social Media Understanding to a Structured Marketing Data Environment
Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World
Presented by Theresa Kushner, Cisco Systems
2012 Analytics Conference Huntington Beach
"Analytics Process" Presentations
During this presentation, you'll learn how a leading internet company employs
listening not only in marketing, but in services and other product development
functions, how marketing analytics is applied to help challenge the status quo in a demand driven...
From: INFORMS
Related topics : internet social media marketing services / social media marketing companies
Social Marketing to Protect the Environment What Works
From: Diane Gould
Related topics : environment social marketing
Social Marketing to Protect the Environment What Works
From: Misty Foote
Related topics : environment social marketing
Marketing Environments, Ethics, and Social Responsibilities
Marketing Environments, Ethics, and Social Responsibilities outline.This clip contains no sound and can be easily used as a study aid. More videos at http://www.computershopsite.com
From: computershopsite
Related topics : marketing environment ethics and social responsibility