Dean Garth Saloner: Role of Social Media in Marketing

Dean Garth Saloner of the Stanford Graduate School of Business introduces the panel discussion on leveraging social technology to make a difference. The public session was part of the GSB marketing course, the Power of Social Technology. A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.

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From: Stanford Graduate School of Business

Related topics : social media marketing for business schools / marketing through social media

Developing Relationships Across Consumer Channels Using Business Analytics

The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing. Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses how consumer oriented industries are leveraging social media and mobility with existing channels; blurring the lines between each and making it a seamless and consistent experience for consumers. This growth in channels also...

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From: MicrosoftBI

Related topics : social media marketing industry / business using social media / retail social media analytics / social media branding for business / social media engagement

Listening Good - The Gates Foundation on Social

Today, we are sitting on the biggest archive of global health and development data in history. This archive is powered by social media. Social Media Monitoring is more than just likes and comments; it helps experts to understand public perceptions around interventions and optimize the engagement with beneficiaries. Come learn where Social Media Monitoring fits into traditional market research methodologies. Join Sebastian Majewski to hear how he's leveraged Radian6 at the United Nations,...

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From: Dreamforce Video

Related topics : social media monitoring for market research / leverage social media marketing / social media engagement / social media optimization / social media help

Social Video Tips and Tricks | Webinar | Moving Targets Marketing

Today, social media is more than a fun way to connect with your friends. Social media is your ticket to reaching more customers than ever before, and social video has quickly emerged as the go-to tool for businesses looking to cut through the noise and engage their customers.

It’s time to get active. In this webinar, we’ll teach you how to use video to engage your audience and ignite sales. Ian Repko and Shannon Jester will show you…

Why social video matters

Which video style is...

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From: Moving Targets

Related topics : social media and business marketing webinar / using social media marketing / social media today / social media tools for business / social media tips

Are You Aware of How to Leverage New Media Such as Video, Social Media, and Mobile Marketing?

It's time to figure out what you can do now to improve your chances of being found online and engage with prospective customers or clients. Almost all customers now use online searches to research products or services, and business that used to be generated by literal "word of mouth," is now pushed forward by social media websites like Facebook or Twitter or by what has now been coined "World of Mouth." These sites have millions upon millions of members, and many of them become fans of...

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From: Strategic Marketing Consultants

Related topics : new social media sites like facebook / leverage social media marketing / new social media websites

Clara Shih, Founder & CEO, Hearsay Social & John Elkaim,VPM Gigya - LeWeb'13 Paris

How can technology help brands leverage social media, for their marketing or commercial needs. What are the latest trends among these solutions providers and how will the market evolve in the next years.

Moderator: Moderator: Bastien Vidal, Director of Business Development, New Media and Technology at LeWeb -- ReedMidem

John Elkhaim, Vice President, Marketing, Gigya

Clara Shih, Founder & CEO, Hearsay Social

More information on http://www.leweb.co

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From: LeWeb

Related topics : latest trends in social media marketing

Hullabaloo New Media Marketing

http://hullabaloonewmedia.com Hullabaloo New Media Marketing is a Puget Sound company that helps local businesses enhance their online presence in order to drive new customers to increase profits.

We will develop a comprehensive strategy that will combine and leverage the power of local search, social media, video production and mobile to get your business on the map.

We also create custom Facebook Fan Pages, Twitter pages and publish press releases.

Call us now at 425.224.2468. You'll...

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From: hullabaloonewmedia

Related topics : new media search marketing / social media marketing companies / search & social media marketing / social media online marketing

Real Estate Technology Training: Present and Future Social Media Trends with Katie Lance

http://www.exitrealty.com/technology Joining EXIT Realty's VP Technology Engagement, Annette Anthony is Katie Lance, Owner/CEO of Katie Lance Consulting (https://www.katielance.com). Katie teaches how real estate agents can incorporate a smart social media strategy into their marketing plan. Learn the most important social media trends now and in the future, the role of Facebook and Instagram and how agents/brokers can leverage both of these platforms to build their business and keep in touch...

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From: EXITRealtyVideos

Related topics : social media marketing future trends / social media marketing plan / social media platforms for marketing / social media strategy / social media training

[Tutorial 3] How to Make a Blog or Website Pure Leverage Social Share Buttons Floating Social Home

http://massiveactionmassiveresults.com/internet-marketing-tools-hedy/ How to Make a Blog or Website with Pure Leverage Social Share Buttons Floating Social Home Page

In this week's wordpress blog/website tutorial, I covered : 1/ how to set up Social Media share buttons on your blog posts with the Floating Social Plugin 2/ how to to set up your home page either as a static page or as a blog roll.

Get your marketing tools here : http://massiveactionmassiveresults.com/internet-marketing-tools-hedy

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From: hedys academy

Related topics : floating social media share buttons wordpress plugin / social marketing blogs / social media blogs

Laura Virili on common social media marketing mistakes

Laura is a leading social media influencer, speaker, and private coach who has spoken in front of tens of thousands of people over the course of her career. In demand and ahead of the curve when it comes to leveraging LinkedIn and other “platforms for professionals,” she has developed a keen understanding of the world of a financial advisor by working with the best of the best for over 20 years in the financial services industry.

Filmed at the Princeton TV Green Room on May 27, 2016

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From: Adam Bierman

Related topics : common social media marketing mistakes