Selected videos for topic: marketing social change
→ 230 Videos
Check also 228 Articles for this topic
Explained: The Difference Between Commercial Marketing & Behavior Change Marketing
Commercial marketing and behavior change marketing are not the same. While commercial marketing is usually designed to sell you a product or service for a behavior you already perform, behavior change marketing (AKA Social Marketing) is designed to change a fundamental behavior. Misunderstanding this difference has led to the creation of thousands of well-intentioned but misguided behavior change efforts.
Jeff Jordan (@JeffreyWJordan), President & Founder of Rescue Social Change Group,...
From: Rescue: The Behavior Change Agency
Related topics : differences between social marketing and commercial marketing
What is Social Marketing
MEDIA MANAGER SULPZAWA.COM
MUHAMMAD SHARIF MUHAMMADI
+923452109346
+923009207392
sulpzawa@hotmail.com
Social Marketing Definition
Written by Winthrop Morgan
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and...
From: sulpzawa
Related topics : european social marketing association / social media marketing association / definition of social marketing concept / marketing through social media / internal social media definition
Digital Marketing Trends in 2015
A review of trends in Digital marketing in 2015. The video reviews changes across digital marketing like in Social media, content marketing, mobile marketing and email marketing, and calls out key changes.
From: Amitabh Verma
Related topics : social media marketing trends 2015 / digital media marketing / social media content
Download Strategic Social Media From Marketing to Social Change
From: John D
Related topics : social media changed marketing / social media social media
Making Behavior Change Marketing Better
During the 2015 World Social Marketing Conference in Sydney, Jeff Jordan, President & Executive Creative Director of Rescue Social Change Group, talked about how Social Marketing or Behavior Change Marketing can lead to significant positive behavior change throughout the world. The message is simple: we must unify the field of Behavior Change Marketing and simplify how we describe the approach.
In this talk, Jeff shows how the silos of behavior change are leading to misapplied strategies that...
From: Rescue: The Behavior Change Agency
Related topics : marketing social change
social marketing vs. social networking/social media
Behavioral marketer Susan Starbird explains the difference between marketing for behavior change and using the new and popular promotional tools.
From: susan starbird
Related topics : social media network marketing / using social media marketing / marketing through social media / new social media tools / social media social
Awareness Schmawareness - Social Marketing is What Works
Nedra Kline Weinreich talks about some common pitfalls nonprofits make in wanting to design awareness campaigns for the general public.
Nedra is the author of "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (2nd Edition).
For more information about the book, see:
http://HandsOnSocialMarketing.com
Through her company, Weinreich Communications, she partners with nonprofits and government agencies to help them create positive health and social change. Nedra...
From: Weinreich Communications
Related topics : social marketing health communication
B2B Social Media Marketing - Conclusion, from B2B Social Media Marketing Consultant ES
B2B Social Media Marketing http://videomarketinglab.com/b2b-social-media-marketing-strategies/ B2B Social Media Strategy for Marketing & Sales -Conclusion, Presentation from the Paley Center for Media
Social Media has changed the way we do just about everything especially in business and marketing. Along with the resistance, this change is happening. It means so much to B2B marketing and Social media marketing. How to engage and communicate with your fans, customers, and supporters. How to...
From: TheVideoMarketingLab
Related topics : b2b social media marketing / social media consultant / social media changed business / social media engagement
How Social Media Has Changed Marketing
How Social Media Has Changed Marketing
From: TheSocialPsyche
Related topics : social media changed marketing / social media media