Measuring the Effectiveness of Social Media
Is social media marketing even worth it? This hour-long session tackles the issue of identifying the key performance indicators and eventual ROI of any social media effort. Specifically, we discuss the big four — Facebook, Twitter, YouTube and LinkedIn —and how to appropriately measure each to improve results.
From: Webster University
Related topics : social media marketing roi / marketing through social media
Social Media Management Software | Sendible.com
Sendible is a powerful social media management tool allowing SMEs, corporate marketing teams and marketing agencies to promote, analyse and track their brands across all social media platforms, email and SMS messaging.
Our tool provides a one-stop-shop for your social media marketing needs, helping you to build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest and many more into a single dashboard.
Every message sent...
From: Sendible
Related topics : social media marketing tool / social media management tools / news articles on social media marketing / social media marketing agency / social media marketing roi
How to Measure Tangible Social Media ROI [Basic]
This short video is to explain to you the different metrics for measuring social media ROI and what are the tools to use. You can find more information on http://www.cherrysolutiononline.com
From: cherryrahtu
Related topics : measuring social media roi / social media roi metrics / social media measurement tools / social media basics / using social media
Social Media ROI: interview Olivier Blanchard - part 1
First of a series of videos from a January 2012 talk with Olivier Blanchard (@thebrandbuilder) on Social Media ROI. More on http://www.conversionation.net and http://smroi.net.
From: Jp De Clerck
Related topics : social media roi olivier blanchard
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media...
From: HEC Paris
Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media
Measuring Social Media Success -- Your Return on Investment
How do you measure true Social Media Success? It's crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.
http://www.leadmd.com/social-media
From: Justin Gray
Related topics : measuring social media success / measuring social media roi / successful social media campaign / social media platforms for business
Calculating the ROI of Social Media
This video introduces a new way of looking at social media valuation. People find value in social media otherwise they would not do it. How is that value expressed as a financial instrument? If you engage your clients in the same currency that they are trading among themselves, the greater the likelihood you will realize the value of the new media phenomenon.
From: ingenesist
Related topics : media and social values
How to Measure The ROI Of Social Customer Experience and Customer Service.flv
If you've ever wondered if you can calculate the ROI Of social media or social customer experience and customer service, this video show you not only that you can, but also how to do it.. How to measure social interactions? It's about the metrics of social media, or any particular functional department. It's about understanding the changing dynamics between customers and companies - B2B or B2C or Govt2C... that social media has brought about. Then its about understanding what either drives...
From: Dr Natalie's Executive Success Firm
Related topics : social media changed business / social media services company / social media measurement / social media companies
#1 Social Media Marketing Tip Return on Investment ROI
Free Style Friday Brandon The Twitter Doctor Krieger starts providing Social Media Marketing Tips. The first one is on the Return on Investment of Social Media Marketing
Don't forget to follow Brandon on Twitter @Brandon Krieger
http://knssconsulting.com/social-media-marketing-consulting
From: Brandon Krieger
Related topics : social media marketing twitter / marketing through social media / social media tips
Social Media Cost from Bullfrog Media (Ep 3) - Vitrue Social Marketing Minute
Social Media Cost from Bullfrog Media - Clients usually think it should be free. They will spend $10,000 on radio ads or prints ads. Taking those funds and moving them over to social is something that people on top and in the middle don't like. They ask: Can't we do it for free? After we show them and prove the ROI, that's when they'll increase the allocated budget. Then you can do a lot more and have a bigger reach.
From: vitrue
Related topics : free social media marketing / marketing through social media / social media social