Beware Social Media roles and titles: They can be marketing too.

Just because a company changes someone's title to that of "VP Social Business" or "Social Media Director" doesn't mean they are qualified to advise you when it comes to Social Media program development, integration, management, or measurement. Consider the possibility that the company behind the appointment might be trying to package services that such a title/role would help validate.

Be very careful before signing on the dotted line. Do your research, not on the company, but on the "expert."

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From: RedChairGroup

Related topics : social media market research companies / social media changed business / social media management company / social media marketing companies / social media changed marketing

Blogging and the Social Media: Changing Roles and Rules in Literary Criticism

Roundtable about contemporary literature, reading and criticism in cooperation with Elizabeth Kostova Foundation. The conversation took place on 31 May, 2012 at the American Corner, Sofia.

The audio is in Bulgarian and English.

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From: NextPageFoundation

Related topics : role of media in social change

Survey Reveals the Role Social Media Plays in Mergers & Acquisitions—Kareen Zimmer

There's no doubt, social media is rapidly changing the way companies go about their business. But, as could be expected, some industries are more quick to change while others are more cautious—or even skeptical. So while a recent survey by Fasken Martineau sheds light on widespread use of social media in mergers and acquisitions, it also tells us there's still a long ways to go. Joining me to explain the findings of the survey is Fasken Martineau attorney Kareen Zimmer, author on the firm's...

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From: The LexBlog Network

Related topics : acquisitions social media / social media changed business

Good Question: How Is Social Media Changing Law Enforcement?

Widespread reactions to events like Philando Castile’s shooting would not have happened so quickly five years ago. Heather Brown investigates the growing role of social media in police accountability and perception (2:06). WCCO 4 News At 10 – July 7, 2016

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From: WCCO - CBS Minnesota

Related topics : role of media in social change

WISH 2015 Interview: L Suzanne Suggs, Chair of Communicating Complex Health Messages Forum

The communication of science, and health policy in particular, to the public is a major policy issue. As well as public health messages, governments and health system leaders need to communicate the rationale and need for innovation and change in healthcare delivery models in a dynamic and fast-changing political, social and media environment.

The World Innovation Summit for Health (WISH) Forum, chaired by L Suzanne Suggs, PhD, MS, CHES, Associate Professor of Social Marketing and Head of...

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From: WISH Qatar

Related topics : social media changed politics / social marketing health communication / social media for market research / social media marketing policy

The Role of Social Media in our Lives | Jake Swayze | TEDxSouthPasadenaHigh

People, teenagers especially, need to evaluate the role of technology and social media in their lives. In his talk, Jake describes his experiences with social media as a teen and explores the effect it has had on his generation.

Jake is a student at South Pasadena High School. He is passionate about the topic of his talk: the changes that the digital age has brought about on teens like him.

This talk was given at a TEDx event using the TED conference format but independently organized by a...

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From: TEDx Talks

Related topics : living social media

CMO Roundtable: The Role of Social Media in Financial Services Marketing from FinanceConnect:13

Featuring:

- Dennis Berman, Business Editor, The Wall Street Journal

- Phil Bowman, Chief Marketing Officer, TD Ameritrade

- Chris Clark, Group Head of Marketing, HSBC

- Lisa Caputo, Executive Vice President, Marketing & Communications, The Travelers Companies, Inc.

- David Wheldon, Head of Brand, Reputation & Citizenship, Barclays Group

- Claire Huang, Chief Marketing Officer, JPMorgan Chase

CMOs from leading Financial Institutions discuss the role that media and innovation play in growing...

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From: LinkedIn Marketing Solutions

Related topics : social media marketing business opportunity / social media marketing companies

REVOLUTION: The Role Of Social Media In Transforming Ideas And Movements

Filmmaker and activist Jehane Noujaim heads up a collection of revolutionaries from the front lines of Egypt and beyond. They'll explore the role of social media and the increasingly fluid dissemination of ideas and insights in sparking and sustaining change in the world—and discuss how these new dynamics will affect the next chapter of activism.

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From: TEDPartners

Related topics : role of media in social change

Social Media Panel hosted by CSUN Latino Journalist

Professionals from Mekahlo from NBC-LA, Kim Bui from 89.3 KPCC, Stephen Chavez from Chavez Marketing & Communications and Robert Hernandez from USC discussed the role of social media in the journalism, public relations and marketing worlds. This panel changed perspectives of students who attended on how to use social media for their advantage, build a unique brand and create conversations with your audience.

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From: Na Oga

Related topics : advantages of using social media for students / social media branding

2015 UNWTO & WTM Ministers' Summit - Destination Branding: new challenges in a changing market

Destination branding is an ever growing complex challenge. Social media, new business models and the empowerment of consumers all around the world have changed the rules of the game. Destination management organizations revaluate their structures and marketing strategies to adapt to the new market trends.

The 2015 edition of the UNWTO/WTM Ministers’ Summit on the theme of Destination Branding: new challenges in a changing market will focus on the changes shaping tourism markets and how...

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From: World Travel Market London

Related topics : new trends in social media marketing / social media brand management / social media rules of engagement