5 Common Social Media Marketing Mistakes to Avoid While Engaging With Your Followers by OPEN Forum

For more info, please visit http://www.openforum.com/yourbusinesstv. Each week, MSNBC's Your Business features experts to share their secrets for improving your business.

Making sure your company is active on social media can help to accelerate relationships and can lead to customer acquisition. The trick is getting it right in order to reap all the benefits. Here are five key marketing mistakes you want to avoid so you can reach your target audience on social media platforms courtesy of Inc.com.

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From: American Express OPEN

Related topics : social media marketing mistakes to avoid / benefits of social media marketing for business / social media marketing companies / social media audience engagement

How to Add Social Media to Your Marketing Communications Mix

To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can't simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. In this Magna Online Seminar on CD, led by Bob Johnson, Ph.D., we review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.

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From: magnapublications

Related topics : social media marketing institute / social media social media

What is #hcsmca (Health Care Social Media Canada)?

This is the fourth in Ontario Hospital Association's social media video series that been developed to enhance your understanding of social media, and how best to leverage its growing popularity, specifically as it relates to health care.

Individuals are no longer passive users, but rather active content developers and communicators. They are driving conversations, and creating and engaging communities in new ways.

Colleen Young, Founder of Health Care Social Media Canada (#hcsmca),...

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From: Ontario Hospital Association

Related topics : social media canada / social media engagement / social media content / social media social

Social Media Marketing (MKTG 35056, Fall 2015 CRN 15914) - Kent State University

Fall 2015 CRN 15914

Get a feel for the course by looking at:

Spring 2015 Syllabus: http://tinyurl.com/pqcathv

Spring 2015 Schedule: http://tinyurl.com/mkpxno4

Special thanks to my students Lawerence (https://twitter.com/LawerenceLk), Allyssa (https://twitter.com/Allyssa_Manning), Adam (https://twitter.com/Firstman529) Brian G, and Brian C for appearing.

For more info contact Dr. Colin Campbell (colincam@kent.edu or https://twitter.com/mrcol)

Course Catalog Description:

This special topics...

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From: Colin Campbell

Related topics : social media online marketing / social media marketing firm / social media brand management / social media courses / social media social

How to calculate ROI in Sales Activities

Sales coaching http://productivityjunkies.com how to calculate ROI in your sales activities and social media

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From: besuccessful

Related topics : social media roi calculator

TRANSPARENCY OF SOCIAL MEDIA!

This may seem like a simple video but a lot of people out there aren't aware of the privacy settings in Facebook. This could be a great resource for your clients seeing how their social media activity could play a part in their settlement.

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From: attymarketing

Related topics : social media activity

Social Media and Political Attitudes in College Students: Corbin Research Presentation

Nicola Corbin, 1st year doctoral student at University of Georgia, presents "On Their Home Court:

Social Media and Political Attitudes in College Students." Through an online survey method, this study of the uses and gratifications of social media explores what needs are satisfied when college students use online social media for political information. A factor analysis resulted in three motivations: guidance, information seeking/surveillance and social utility/entertainment. Guidance emerged...

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From: Kaye Sweetser

Related topics : college students and social media use / social media analysis online / social media measurement

Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ

Seth Bridges joins today's episode to demo Rival IQ, a powerful tool that analyzes your and your competitor’s presence and activity across all social media platforms.

Marketing Marvels is the place to discover amazing new marketing technology that will improve your social media, content marketing, digital marketing and beyond. Hosted by Jay Baer, President of Convince & Convert.

Marketing Marvels features short demos of remarkable software platforms, followed by Q&A with a live audience....

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From: Jay Baer

Related topics : social media platforms for marketing / social media technologies and tools / social media monitoring tools / social media content / social media monitoring software

What's Trending: Women beat men at social media

A new poll says women are more active on social networking sites like Facebook and Twitter, a change from the male-dominated position in 2006.

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From: NBC 24 WNWO

Related topics : new social networking sites like facebook / new social media sites like facebook / new social network site / social media trends