Social Media for the Enterprise - A Business Case

How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:

Richard Branson, founder and chairman of Virgin Group

Michael Chui, Principal, McKinsey &...

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From: Hootsuite

Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media

BBC journalism skills: How BBC News engages with social media audiences

BBC journalists and producers are using social media to discuss programmes and stories while sharing additional material and information. This requires a knowledge of how, why and when people use certain sites as well as the best way to join in the conversation to build relationships.

Subscribe: https://www.youtube.com/thebbcacademy

Check out our website: http://www.bbc.co.uk/academy/journalism

Facebook: https://www.facebook.com/bbcacademy

Twitter: https://twitter.com/BBCJournalism

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From: BBC Academy

Related topics : social media audience engagement / social media news

How To Get Custom Audiences with Social Media Ads

What does $5 per day buy you on Facebook Ads? Here is what we learned from our experiment :)

This is day 21 of 25 Days of Social Media Strategies.

Check out Buffer for super simple social media scheduling and analytics: http://bufferapp.com

Subscribe here so you don’t miss our future videos (it's free!) - http://bit.ly/BufferYT

Ask us any questions on social media or here in the comments. We’d love to answer them!

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From: Buffer

Related topics : social media strategy / social media analytics

Match Your Social Media Message to Your Audience

"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?

Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...

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From: Regalix Inc

Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company

#11 How To Grow Your Brand Using Social Media, Greg Savage

http://Newsmodo.com

Brand Storytelling 11: How To Grow Your Brand Using Social Media With Greg Savage

Building a brand via social media is hard work. Learn the top strategies from Greg Savage. Find out drives traffic to your Website and creates success for your brand in this episode.

Greg is a global recruiter with 35 years experience owning, managing and growing staffing businesses across the world. Founder of four highly successful businesses; Recruitment Solutions (taken to IPO). Firebrand...

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From: Newsmodo

Related topics : brands using social media / social media brand management / social media branding for business / social media management services / social media consultant

Social Media Usage Survey

The purpose of our Social Media Usage Survey is to help you gain a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of Social Media channels. This will allow you to be proactive in your social media strategy. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx

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From: American Marketing Association

Related topics : social media marketing strategy / social media strategy / social media help / social media media

Create a no cost social media dashboard

Want to maximize your social media content? Present your personal or organizational brand to a new, larger audience? Watch this webinar I did on building your own no-cost social media dashboard. It's a defined process to assure that your media...works for you.

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From: Thomas Mueller

Related topics : social media dashboard / social media brand building / social media content / social media branding

Marla Altberg on social media contests

Marla Altberg, CEO of Ventura Associates International, shares how to use social media promotions to build audience engagement.

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From: Monique de Maio

Related topics : social media audience engagement / internal social media / using social media

Build Your List With Social Media Part 5

www.listbuildingwithjohn.com List Building with Social Media: How is this done?

Social media is a great place to generate and grow your leads. Learning how to build a list using social media is the heart of many activities in online marketing and online public relations. By pitching your stories to the right persons, you can make a list that can engage your audience and keep them coming for more.

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Please watch: "ANYONE Can Create Profitable Online Income Streams - Stuart Ross "...

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From: John Richards

Related topics : social media list / social media online marketing / using social media marketing / social media social

Social Media?: Reaching the right channels through social media optimization

Social Media / Wrong Audience

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From: TTTP09

Related topics : social media optimization / social media audience